CMU also programmes the music industry conference that takes place during Brighton’s The Great Escape festival and runs the Arts Council/TGE professional development programme, Elevate. It also works with organisations like the British Phonographic Industry (BPI), the Music Managers Forum (MMF), the Featured Artists Coalition (FAC) and the British Council, to educate artists, songwriters and music companies all over the world.
The live talks element of the virtual conference will take place on Thursday 22 and Friday 23 October with pre-recorded sessions featuring experts from across the music industry available to view for DRIVA arts DRIVA subscribers earlier in the week.
The schedule will run as follows:
Thursday 22 October:
1pm - Introduction to Copyright and Ownership
2pm – The Basics of Music Data
3pm - Organising Music Data
Friday 23 October:
2pm - Accessing and Using Customer, Fan and Audience Data
3pm - What Does "Data Driven" Really Mean?
4pm - Making Money Through Data
Donna Close, Senior Research Fellow, Arts DRIVA Principal Investigator said: “Music and Performing Arts are an important part of the creative industries which generate more than £1.2 billion in GVA in the Coast to Capital area.
“The music industry is also the epitome of successful fusion of creative, technical and business skills. The future of the music industry relies on understanding how to understand and work with data and digital technologies.
“This is a brilliant opportunity for music businesses to find out more about what data is and how to make it work for them to innovate and flourish”.
Sam Taylor, Commercial Manager of CMU said: “All music businesses need to understand data. Whether it’s data from streaming to get insights into how fans are listening to your music; geographical data to understand where your fans are; rights and usage data to ensure the right people get paid; or device data to understand how people are consuming marketing content, all music businesses are in the data business.
“We’re excited to be working with DRIVA arts DRIVA to show music businesses that data is nothing to be scared of”.
Digital Research & Innovation Value Accelerator (DRIVA) is a free programme set up to accelerate the skills, assets and resources of creatives, technologists and data scientists to generate new business growth. Visit www.drivaartsdriva.com to join or find out more.