The project will provide an opportunity to engage with scenarios and conversations that occur in donor families, transplant recipients and health and care professionals. Just as celebrities are talking to ethnic minority communities to dispel myths about the COVID-19 vaccine, there is an urgent need to dispel myths about organ donation to save lives with more ethnically matched organ transplantations.
Rebecca Craig said: "The evidence from our previous work helped us recognise that there is an urgent need for organ donation awareness beyond the medical, nursing and science fields that will lead to the University of Brighton becoming a student-led organ donation awareness hub."
Altaf Kazi, head of Faith and Belief Engagement at NHS Blood and Transplant, said:
"Through the Community Investment Scheme we have seen first-hand the abilities of trusted individuals and community groups to prompt conversation, tackle misinformation, educate and offer reassurance around organ donation and now blood donation. Often a person's best donor match will share their ethnicity, but too many donation opportunities are missed because families haven't discussed organ donation, and Black and Asian people are seriously underrepresented when it comes to donating blood."