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Practical Wisdom
University strategy 2016–2021
  • Mission and values
  • Vision and strategy

Mission and values

Our mission is to realise potential and shape futures through high-quality, practice-based learning, teaching, research and enterprise.

Our core values

Inclusivity, sustainability, creativity, partnership

Inclusivity

We’re committed to developing and nurturing a diverse community, that supports not only inclusion in the university but through the impact of our activities in local, national and international communities. We champion and nurture inclusivity, diversity and equality to the highest levels, recognising the value it has to the future of our students, staff, partners and community.

Sustainability

We recognise and value the critical importance sustainability has for the future of our students, staff, partners and community. Whether it’s through buildings of the future, a strong and protected financial position or the long-lasting knowledge and support we give our students and staff – sustainability will be highly valued, underpinning the decisions we make and the activities we do, now and in the future.

Creativity

Nurturing creativity is key to ensuring we continue to grow and develop our activities. We’re committed to creating new, radical and exciting opportunities for our students, staff and community. We recognise the scale of the challenges we face as an institution, society and world and place value on tackling these in creative and innovative ways.

Partnership

Partnership is at the core of who we are. Through partnership we create distinctive educational programmes, we share and disseminate our research and enterprise and we create mutual benefit to our city, our region and globally. They are critical to our success as an institution.

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