Becca said: “Presenting at the conference was an excellent experience, allowing me to share the huge benefits that following a social marketing practice has brought to my work around sustainable behaviours at the University of Brighton.”
The Business School’s Marketing Subject Group Leader, Dr Matt Wood, a member of the conference organising committee, delivered an extended seminar paper based on his doctoral research linking social marketing to resilience.
He said: “The research shows how good early years’ education and parenting can lead to a much more successful, healthier life.”
Dr Wood and School lecturers Sarah Cork and Tessa Allgeier opened a workshop by outlining the School’s approach to teaching and research. Recent BA(Hons) Business graduate Elle Duchossoy told how social marketing methods can be used to increase healthy eating amongst third-year self-catering students at the University.
Dr Jeremy Leach, Principal Policy Advisor at Wealden District Council and a graduate from the School’s Postgraduate Certificate programme, discussed how his research into risky driving behaviour amongst young males – undertaken as part of the course – has been implemented in the region, with a resulting drop in road casualties. His work is based around the concept: “We’re keeping an eye on you”.
Dr Wood said: “We also ran a session about social marketing education at the Business School, showcasing the work of graduates from the undergraduate and postgraduate courses.
“The audience was very impressed with the quality of the presentations and the research undertaken by all the speakers. In the days following the conference we have had enquiries from the USA, France and Belgium about our courses, which demonstrates our international appeal.”