“This project was developed as a response to COVID-19, the impact that has had on revenues for artists who both lost the income from live performances and were unable to make adequate money from existing streaming platforms. Lemonade offers a new equitable solution for music fans to discover new music safely, and for artists to earn directly from the music they create. I look forward to helping take Lemonade to the world.”
Stuart Hedley - Knowledge Exchange Manager for Arts, Media, Humanities and Social Science - said:
“It’s fantastic that within six months of completing their DRIVA Arts DRIVA Superfused award and with expertise support from Donna here at the university, Lemonade is now having its public beta launch in the Brighton Festival. It’s an exciting creative digital platform that could change the way we experience music. I’m really looking forward to continuing to collaborate with the Lemonade production team to see where university expertise can best support their ongoing innovation.”
Donna Close is also participating in another groundbreaking production at this year's Brighton Festival, when she will be talking with artists Semiconductor about the role of data in their HALO installation at the Attenborough Centre for Creative Arts.
The DRIVA Arts DRIVA project is receiving up to £500,000 of funding from the European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. DRIVA Arts DRIVA is also supported using public funding by Arts Council England.