He added: “Fake medicines represent a silent global emergency. They undermine healthcare, exploit vulnerable communities and cost lives every day. This campaign will support further device development, expanded surveillance studies across veterinary and consumer medicines, and essential public awareness work.”
The call for action comes as the pharmaceutical industry begins introducing tablet forms of weight‑loss medications. Professor Patel has warned that these pills will be significantly easier for fraudsters to counterfeit, heightening the risks to consumers. Speaking recently to The Guardian about new pill‑form GLP‑1 receptor agonists, he said:
“Pills are much easier prey for scammers than injectables. They require relatively simple equipment to manufacture and can be produced at scale. With demand expected to be huge, authorities will be stretched and we may not be able to completely prevent counterfeit products entering the market.”
The University of Brighton campaign brings together academic staff, research technicians and undergraduate students to raise funds through a dedicated JustGiving page to expand research and public action against the spread of fake medicines.
Shakthy Sharma, Pharmacy MPharm student and co‑author of the study, said: “Being involved in research with real‑world impact has been invaluable. This work shows how science can directly protect both animals and consumers, while giving students the chance to contribute to meaningful research.”
By combining investigative research, practical detection technologies and public awareness, the University of Brighton team aims to prevent falsified medicines from reaching consumers and strengthen health protection for both people and animals.
The public is invited to support the campaign and donate via the JustGiving page.