Under supervision of the academic team from the University of Brighton Business School and Class of Their Owns strategic team, the KTP Associate researched opportunities for the company to expand in new geographical areas.
Research and expertise from the University of Brighton’s academic team informed the KTP Associates development of a business growth strategy including a variety of costing and franchise options.
As associated implementation plan was also created alongside segmented marketing and communication approaches, which were designed and rolled out towards the end of the project and which continued post-project, as part of its legacy.
This KTP aimed to conduct in-depth research to feed the development and embedding of business and marketing expertise as part of a broader growth strategy. As part of this, franchise options were identified and implemented, rolling out Class of Their Own across broader geographic areas, securing their position as a leader in the market.