International Event Management MSc (PGCert PGDip)

Course structure

For graduates of any subject with or without work experience. Delivered through a variety of lectures, workshops, tutorials, case studies and field trips there is an emphasis on interactive learning. You will also have the option to take a year’s paid work placement to help prepare you for a career in event management.

Full-time students usually attend workshops two days per week, while part-time students usually only attend them once per week. Some modules may be delivered intensively over several consecutive days.

At the end of the course, you have a choice between a final year project or a work experience-based report. These are completed after teaching finishes in the summer.

For international students, the MSc also offers an extended Masters route with English language study for between two and sixth months before the course begins.

Syllabus

This course will provide you with key business skills in marketing, project management, event design and strategic management, taught by lecturers and guest speakers with experience spanning arts and cultural events and festivals, business events, marketing, consultancy, sport and tourism.

Course modules examine the dynamic events sector on global, regional, national and local levels – exploring the significance and practice of event management organisations.

You will also develop an in-depth understanding of the relationship between globalisation and the events sector, the immediate event environment and the significance of sustainability as well as its emphasis on the event, tourism and hospitality sectors.

In addition to the final project, which gives you the opportunity to explore your own interests within events theory and practice – the course also offers an optional module and a placement year.

Modules

You will take seven core management modules and one option module from a choice of five.

Core modules

• Globalisation, Society and Culture
• Marketing for Tourism, Hospitality and Events
• Events: Theory and Practice
• Event Design and Management
• Sustainable Strategic Management
• Research Methods for Masters Degrees
• Final Project or Work Placement Project

One option from:

• Managing Talent Performance and Reward
• Entrepreneurship and New Venture Planning
• Consultancy
• Visual Culture: Travel, tourism and leisure
• Contemporary Issues in Cruise Management

The optional placement year, and work placement project, is only available to full-time students beginning their course in September.

Features 

Field trips
Field trip opportunities in the UK and abroad will enhance your studies and enable you to apply your knowledge in an external environment. Trips have included:

• the Olympic Park in London
• Denbies Wine Estate, the trip included a talk events as a means to create additional income streams
• field study in Leros, Greece
• guided tour and talk at The Brighton Pavilion including an assessment based on the premises
• P2P International Gambia

Guest speakers
We also invite local industry partners to the university through our guest lecture programme. Recent talks include:

• Vivid Events, a local arts events organiser
• South Coast Conferences, which included a guided tour.

International perspectives
You will work both individually and in small, multi-national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings. Our MSc students come from across the world from a variety of backgrounds, and you’ll benefit greatly from sharing experiences.

Learning support
The course is taught by experienced and professionally qualified staff. Class sizes are small and an online learning tool will enable you to access materials delivered in class and engage in specific course tasks. You will have access to a campus and an online library.

There is also English language assistance provided, which includes the following free academic English tutorials during the course, online assignment survival kit, peer proofreading service, and study skills workshops.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Placement year 

To further increase your employability and international experience we offer full-time students starting in September the opportunity to take a placement year. This means that your course will take two years, but you’ll be graduating with work experience.

The year on placement in a role related to your course will allow you to put all that you have learned on your masters into practice, enhancing your career opportunities and giving you practical experience in your area of expertise.

During your placement you will also complete a business project. This project is assessed as part of your masters and, depending on the topic that is agreed between you and your employer, could also provide a valuable piece of insight for your placement employer.

Our placement partners include BMW, Bosch, Deloitte, Disney, Hewlett Packard, HSBC, IBM, Ipsos Mori, L’Oréal, Nike, Panasonic, PwC, Renault and Warner Brothers.

Work placements are optional, and you are responsible for arranging your placement with support from our dedicated Placements and Employability team.

We are now offering a two-year international study visa route to support applications for this course.

Find out more about how we can support you finding a placement.

Staff profiles

This course is delivered by staff who are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international events. The course is led by Dr Tijana Rakić.

Dr Tijana Rakić, course leader

Dr Tijana Rakić is an interdisciplinary scholar whose research projects and publications predominantly lie within the themes of visual research methods in tourism and events; world heritage, tourism and national identity; innovative approaches to events and tourism promotion; travel, tourism and art; and representations of places, cultures and identities in promotional materials and popular media. Her PhD, which she completed in 2009, focused on the relationships between world heritage, tourism and national identity at the Acropolis in Athens, Greece.

In addition to a range of other publications, a number of which stem from her PhD, Tijana has also co-edited several book length publications including An Introduction to Visual Research Methods in Tourism (Routledge, 2012, with D. Chambers), Narratives of Travel and Tourism (Ashgate, 2012, with J. Tivers), Travel, Tourism and Art (Ashgate, 2013, with J-A. Lester), and, most recently Tourism Research Frontiers (Elsevier, 2015, with D. Chambers). Inspired by the power of visual and creative research outputs in reaching audiences beyond the academic, Tijana has also produced two academic documentaries: Visiting the Athenian Acropolis (2008, PhD film) and Of Holidays and Olives (2006, with Y. Karagiannakis), both of which have been shown at film festivals, public screenings and used for teaching in a number of countries.

She is a Fellow of the Higher Education Academy, the Royal Geographical Society and the Royal Anthropological Institute. Tijana currently teaches on a range of undergraduate and postgraduate events, tourism and marketing modules and is the course leader of the International Events Management MSc.

Other key members of the events teaching team:

• Dr Michael Williams
• Dr Nigel Jarvis

International requirements and visas

We can help you meet our English language or academic entry requirements.

Visas and immigration advice

Course fees

Scholarships, bursaries and loans

We offer a range of scholarships for postgraduate students. Bursaries and loans may also be available to you.

Find out more about postgraduate fees and funding.

Info

The fees listed here are for full-time courses beginning in the academic year 2022–23.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

Campus where this course is taught

Accommodation

Local area

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Support and wellbeing

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