Course in brief

Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Scholarships

Scholarships are available for this course. Find out if you are eligible in the fees and funding tab below.

Key facts

Location Brighton: Moulsecoomb

Full-time 1 year
Part-time 2 years

Accredited by the Chartered Institute of Marketing (CIM)

Apply online

Please make sure that you meet the entry requirements before applying. If you have any questions the course team will be happy to help.

Apply now for your place

Entry requirements

Entry requirements

The entry requirements listed here are our typical offer for this course if you wish to begin studying with us in 2017. They should be used as a general guide.

We operate a flexible admissions policy – this means that you could receive a lower conditional offer than the typical offer, informed by our assessment of your complementary non-academic achievements and experiences. For courses that require interview or portfolio review, this may also be considered in the level of any conditional offer that follows if your application is successful.

Degree and/or experience
Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

For non-native speakers of English
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.

International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.

International equivalencies

International equivalencies by country
 
Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language institute

For English language preparation courses.

Visit our International College

For academic preparation courses.

Course in detail

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

 CIM-logo

 

Syllabus 

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy 
  • Marketing Research I: Quantitative Methods
  • Marketing Research II: Qualitative Methods
  • Branding and Communications
  • Dissertation

One from:

  • International Marketing 
  • Social Marketing 
  • Behavioural Economics 
  • Digital Marketing 
  • New Product Development

Modules in focus

Branding and Marketing Communications

Marketing communications refers to the various tools that marketers use to communicate with key target markets. It covers the use of advertising, sales promotion and PR amongst others. This is therefore an invaluable module for any student who wishes to pursue a career in marketing.

Contents:

  • The Marketing Communications (Marcoms) Mix
  • Personal and Environmental Influences on Marcoms
  • Ethics in Marcoms
  • Consumer and Organizational Buyer Behaviour
  • Communications Theories
  • Segmenting, Targeting and Positioning for Marcoms
  • Marcoms Planning Models and Integrated Marcoms Strategy
  • The Creative Approach
  • Present and Future Media Selection Alternatives
  • Measuring Effectiveness
  • Product and Corporate Branding

New Product Development

This module will help ensure that you perform effectively in a new product development team – making a valuable contribution in those areas more directly related to the marketing frame of reference eg idea/concept/product screening; product research and testing and commercialization. 

Contents:

  • Developing balanced NPD programs in the context of corporate strategy.
  • Managing the introduction of new technologies. Does it pay to be a ‘first mover’?
  • Managing and scheduling the NPD process.
  • Finding and screening project concepts, including business analysis and the application of NewProd.
  • Research for new products – from product and consumer testing through to test marketing.
  • Speeding up product development – tools and techniques.
  • Issues in branding and segmentation.
  • Launching new products – new product marketing strategies.

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

Professional Certificate in Marketing 
The course consists of four units, two of which will be exempted:

  • Marketing Essentials (exempt)
  • Marketing Information and Research (exempt)
  • Assessing the Marketing Environment
  • Stakeholder Marketing

Professional Diploma in Marketing 
The course consists of four units, two of which will be exempted:

  • Marketing Planning Process (exempt)
  • Delivering Customer Value through Marketing (exempt)
  • Managing Marketing
  • Project Management in Marketing

Diploma in Digital Marketing 
This course consists of three units, one of which will be exempted:

  • Marketing and Consumer Behaviour (exempt)
  • Digital Marketing Essentials
  • Digital Marketing Planning

Staff profiles

Lyvia Royd-Taylor Senior lecturer

Lyvia began her career working in the marketing department of 3M Healthcare and subsequently held brand management positions at both Maersk Medical and Kraft Foods UK. She also completed her professional qualifications with the Chartered Institute of Marketing and gained her MBA from the University of Birmingham during this period.

She joined Brighton Business School as a Senior Lecturer in Marketing in 2001 and has since become a member of the undergraduate business degrees management team, as well as the MSc Marketing Course Leader.

She is also a guest lecturer at EDHEC Business School in France and an external examiner for Nottingham Trent University.

Her research interests include SME brand development and she holds several long-term brand consultancy roles with local businesses and charities.

Lyvia Royd Taylor

Dr Veronique Boulocher-Passet Senior lecturer

Veronique holds a PhD in Education and Marketing from Universite Charles de Gaulle in Lille, France. Prior to joining Brighton Business School, she was associate professor at Edhec Business School in France, where for the past 20 years she has taught across a wide variety of courses at both under- and postgraduate level, and taken administrative responsibilities as head of marketing and head of international relations.

Veronique's main teaching interests are in the area of brand management, international marketing and research methods. Her publications include three textbooks on brand management, market analysis and packaging, as well as many case studies.

Veronique has experience of supervising masters-level dissertations in marketing and of accompanying students with consulting projects.

Teaching excellence

Excellence in teaching and support

Course tutors have worked in industry prior to joining and continue to consult for corporate firms, enabling them to feed the latest developments in the commercial world into the course. They are also active researchers and this knowledge and experience is used to help develop an advanced knowledge of the latest marketing theory.

Industry representatives advise on the content and development of the course and contribute to teaching as guest lecturers. These talks help bring classroom theory to life by sharing real-world case studies, results and pitfalls.

Students learn a range of transferable skills, such as research skills, presentation skills, working in groups and dealing with conflict. These skills are much sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Business school students

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Previous graduates have started successful careers with the following companies:

  • Product Manager for Astra Zeneca, Milan
  • Brand manager for Campari, Switzerland
  • Account Executive for Blaze Communications, UK
  • Marketing Manager for Mitchells and Butlers, UK
  • Marketing Manager for Cartier, Taiwan
  • Brand Manager for L'Oreal, Greece

Links with industry

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about."

Aidan Berry, Director of Brighton Business School

Fees and funding

Your fees

UK/EU (full-time) 8,640 GBP

International (full-time)14,490 GBP


Scholarships, bursaries and loans

We offer a range of scholarships for postgraduate students. Bursaries and loans may also be available to you.

Find out more.

The fees listed here are for full-time courses beginning in the academic year 2017–18. Tuition fees are payable for each year that you study with us.

Where UK/EU students are subject to regulated fees, the annual fee increase cannot exceed the UK government’s maximum regulated tuition fee limit set for the relevant year. For all other students, ie those not subject to regulated fees, tuition fees are subject to a maximum annual increase of the higher of 5% or RPI.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Location and living here

Location

About Brighton

Forward-thinking and welcoming, the city of Brighton & Hove is a community of creative and diverse people who share values like sustainability and inclusivity – just like its university.

Miles of pebble beaches, hundreds of bars, restaurants and clubs, a packed calendar of culture, music and sport and great independent and high street shopping attract visitors from all over the world. By the end of your course you’ll still be finding new things to enjoy about the city.
 
The Brighton Festival, England’s largest arts festival, takes place every May – as does the Great Escape Europe’s leading industry showcase for new music, 300 bands perform over three days at venues across the city. Major events celebrate Pride, digital culture, cinema, photography, food and the winter solstice. Our own Brighton Graduate show is a highlight, turning the university into the largest exhibition space in the south east as we celebrate the outstanding creativity of our students.

As a student here you’ll have a unique opportunity to experience what the city has to offer. Volunteering and placement opportunities enable you to play your part in the events, organisations and communities that make Brighton such a compelling place to be.

i360 and ticket booth on the seafront  What to expect enriching experiences 

Campus where this course is taught

Moulsecoomb campus

Just two miles north of Brighton city centre and the seafront, Moulsecoomb is the largest of our five campuses with more than 8,000 students. A wide variety of subjects are taught here, from engineering and product design to business and law.

Students benefit from many professional-standard facilities, including a flight simulator, design and digital media suites, and specialist research laboratories. The campus library, Aldrich, offers long opening hours and a diverse collection of books and journals for students from all subject areas.

Sports enthusiasts will enjoy our basketball and badminton courts, fitness suite and climbing wall. The campus is also a few minutes walk from the South Downs National Park, providing a great place to relax during the summer months.

Accommodation

Brighton

Our Brighton halls of residence are located across the city in Grand Parade, Moulsecoomb, Varley Park and Falmer.

  • Grand Parade is in central Brighton and has one hall of residence, Phoenix Brewery, within walking distance. 
  • Moulsecoomb is two miles from the city centre and also has one hall of residence, Moulsecoomb Place, on campus. 
  • Varley Park offers the biggest choice of student accommodation with ten halls of residence. 
  • Falmer campus has two halls of residence: Great Wilkins and Paddock Field. 
    Varley Park and Falmer are around four miles from Brighton centre; there are good public transport services nearby.

Aside from halls, you have the option of Unihomes, which we let out to our students on behalf of private landlords. 

You can also choose to join the many students who live away from campus in private rented accommodation. We have a list of high-quality, university-endorsed private sector accommodation and can help you find housemates to move in with.

Find out more on our Brighton accommodation webpages and if you have any questions, our accommodation team will be happy to help. You can contact them by email at accommodation@brighton.ac.uk or by telephone on 01273 644100.

Paddock Field

Moulsecoomb Place


  

Maps

house Accommodation
campus University building

Moulsecoomb campus map

 

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01273 642197
postgrad.business@brighton.ac.uk

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