Marketing (Digital Marketing) MSc (PGCert PGDip)

Course in brief

Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:

Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

The other specialisms offered are:

1. Marketing (Branding and Communication) MSc

2. Marketing (International Marketing) MSc

3. Marketing (Social Marketing)

Key facts

Location Brighton: Moulsecoomb

Full-time 1 year
Part-time 2 years

Accredited by the Chartered Institute of Marketing (CIM)

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Please make sure that you meet the entry requirements before applying. If you have any questions the course team will be happy to help.

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Entry criteria

Entry requirements

The entry requirements listed here are our typical offer for this course if you wish to begin studying with us in 2018. They should be used as a general guide.

We operate a flexible admissions policy – this means that you could receive a lower conditional offer than the typical offer, informed by our assessment of your complementary non-academic achievements and experiences. For courses that require interview or portfolio review, this may also be considered in the level of any conditional offer that follows if your application is successful.

Degree and/or experience
Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

International students who need help meeting the academic entry requirements should contact our International College.

For non-native speakers of English
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.

International students whose language skills do not match the IELTS scores set out here should consider applying for this course through the Extended Masters programme at the university's Language Institute.

International equivalencies

International equivalencies by country

Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language institute

For English language preparation courses.

Visit our International College

For degree preparation courses.

Course in detail

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Digital Marketing
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Branding and Communications
New Product Development

Modules in focus

Digital Marketing

The internet has had a profound impact on marketing, providing opportunities for a more personal means of reaching customers. There are also more opportunities to understand and analyse customer requirements and preferences. This module examines the choices and opportunities facing businesses that want to benefit from digital marketing. Key themes include:

1. Digital Marketing in Organisations

the role of digital marketing
drivers and barriers of digital marketing
access to the market

2. Digital Marketing Strategies

direct marketing
positioning in the marketplace
customer relationship management

3. Digital Marketing Channels

evaluating web sites
search engine optimisation
ad words
the role of email
social networking
mobile marketing

4. Organisational & Emerging Issues

impact of digital marketing on the organisation
impact of digital marketing on the marketplace
emerging technologies for digital marketing

Branding and Marketing Communications

Marketing communications refers to the various tools that marketers use to communicate with key target markets. It covers the use of advertising, sales promotion and PR amongst others. This is therefore an invaluable module for any student who wishes to pursue a career in marketing.

Contents:

The Marketing Communications (Marcoms) Mix
Personal and Environmental Influences on Marcoms
Ethics in Marcoms
Consumer and Organisational Buyer Behaviour
Communications Theories
Segmenting, Targeting and Positioning for Marcoms
Marcoms Planning Models and Integrated Marcoms Strategy
The Creative Approach
Present and Future Media Selection Alternatives
Measuring Effectiveness
Product and Corporate Branding

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

The Marketer – the members' magazine
Studying Member e-news
Learning Zone website – study resources
Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing
To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing
To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing
To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Find more information and evidence of exemptions on the Chartered Institute of Marketing website.

Brighton's digital industry

Home to over 1,000 companies in the digital sector, Brighton is one of the UK's leading centres of creative media technology and the council have recently invested £10million in a state-of-the-art digital hub.

Brighton Digital Festival is a month-long celebration of digital culture and runs throughout September of every year. In 2013, the festival drew 41,000 people to 175 events that included coding workshops, motion capture performances and 3D printing installations.

WiredSussex are a locally based membership organisation for companies and individuals working in the digital sector. They offer internship services and a doorway to job opportunities across the city.

According to a recent report conducted by Wired Sussex and local universities, the average digital firm in the area is growing by more than 14% a year, while the sector in Brighton is experiencing jobs growth at more than 10 times the rate of the wider UK economy.

The Guardian

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Staff profiles

Francisca Farache – Course Leader

Francisca holds an MA in Marketing and a PhD in Business, both of which are from the University of Brighton.

Her research is in the field of corporate social responsibility and CSR communications. She has published her work in the Journal of Business Ethics, Journal of Business Research, Corporate Communications an International Journal, and Latin American Business Review among others.

She has presented her research at leading management and marketing conferences, including the European Academy of Management, European Academy of Marketing, Australian and New Zealand Academy of Marketing, International Corporate Communication, Corporate Social Responsibility Communication and the European Business Ethics Network.

Prior to joining the University of Brighton she worked in Brazil for several years as an account executive in advertising agencies. Dr Farache has delivered a keynote speech at the 6th International Conference on social responsibility, ethics and sustainable business at HTW Berlin in 2017.

Teaching areas include: ethics and corporate social responsibility, Qualitative research methods and research methodologies and methods.

Lyvia Royd-Taylor – Senior Lecturer

Lyvia began her career working in the marketing department of 3M Healthcare and subsequently held brand management positions at both Maersk Medical and Kraft Foods UK. She also completed her professional qualifications with the Chartered Institute of Marketing and gained her MBA from the University of Birmingham during this period.

She joined Brighton Business School as a Senior Lecturer in Marketing in 2001 and has since become a member of the undergraduate business degrees management team.

She is also a guest lecturer at EDHEC Business School in France and an external examiner for Nottingham Trent University.

Her research interests include SME brand development and she holds several long-term brand consultancy roles with local businesses and charities.

Asher Rospigliosi – Senior Lecturer

Asher Rospigliosi is a senior lecturer in digital marketing, e-business and management information systems. His research interests range from Graduate Employability to e-learning and digital innovation in SMEs. Asher is leader of the Business e-Learning Research Group and a member of the CIMER Research Group. He is the conference chair for the 2014 European Conference on Social Media.

Asher has a substantial and successful commercial track record in the development and management of online systems for commerce and education. One of his projects, GameSpot UK, won the 1999 PPAi award for best consumer website. He holds a BSc in Applied Psychology and Computing from the University of Bournemouth, and a MSc in Technology Innovation Management from the University of Sussex.

Personal blog: arospigliosi.wordpress.com
Twitter: @arospigliosi
Publication list: about.brighton.ac.uk/staff/details.php?uid=ar17

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

Analytics Manager
CRM (Customer Relationship Marketing) and email marketing Manager
Digital Agency Account Manager and Sales Director
Copywriter
Digital Marketing Manager and Web Manager
Ecommerce Manager
PPC (Pay Per Click) Search Manager
Search Manager / SEO (Search Engine Optimisation) Manager
Social Media Manager or Community Manager
Web Developer and Web Designer

Entrepreneurship network

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit www.beepurple.co.uk

Fees and funding

Your fees

UK/EU (full-time) 8,855 GBP

International (full-time) 14,580 GBP

Scholarships, bursaries and loans

We offer a range of scholarships for postgraduate students. Bursaries and loans may also be available to you.

Find out more about postgraduate fees and funding.

The fees listed here are for full-time courses beginning in the academic year 2018–19.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Location and living here

Location

About Brighton

Forward-thinking and welcoming, the city of Brighton & Hove is a community of creative and diverse people who share values like sustainability and inclusivity – just like its university.

Miles of pebble beaches, hundreds of bars, restaurants and clubs, a packed calendar of culture, music and sport and great independent and high street shopping attract visitors from all over the world. By the end of your course you’ll still be finding new things to enjoy about the city.

The Brighton Festival, England’s largest arts festival, takes place every May – as does the Great Escape Europe’s leading industry showcase for new music, 300 bands perform over three days at venues across the city. Major events celebrate Pride, digital culture, cinema, photography, food and the winter solstice. Our own Brighton Graduate show is a highlight, turning the university into the largest exhibition space in the south east as we celebrate the outstanding creativity of our students.

As a student here you’ll have a unique opportunity to experience what the city has to offer. Volunteering and placement opportunities enable you to play your part in the events, organisations and communities that make Brighton such a compelling place to be.

Campus where this course is taught

Moulsecoomb campus

Two miles north of Brighton seafront, Moulsecoomb is our largest campus. Subjects taught here include architecture, business, computing, construction, engineering, geography, product design, law and pharmacy.

On campus you will find professional-standard facilities including a flight simulator, trading room, design and digital media suites and specialist research laboratories, alongside the library, student centre, a nursery, fitness facilities and Students’ Union. There are excellent public transport links.

The Big Build
A major transformation of our Moulsecoomb campus began in summer 2018. By the time the Big Build is complete, there’ll be new halls of residence, academic building, and Students’ Union and fitness facilities – all created with sustainability, inclusivity and community in mind.

As the development grows it will provide many exciting learning opportunities for our students, ranging from live projects, placements and internships with the companies involved to guest lectures and site visits. Find out more...

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Accommodation

Brighton: Moulsecoomb

We have halls of residence across the city in Grand Parade, Moulsecoomb, Varley Park and Falmer.

Eligible students can apply for any of these options. Find out if you are eligible…
You’ll be prioritised for accommodation in the halls that are linked to your teaching base, subject to availability.
Moulsecoomb campus is linked to Varley Park and Moulsecoomb Place halls.
- Varley Park offers a mix of rooms and catering options. Varley Park is around two miles from Moulsecoomb campus and four miles from the city centre. Public transport in the city is excellent, and there’s a shuttle bus between our Brighton campuses during term time.
- Moulsecoomb Place halls are catered and are located on campus.

We also offer Unihomes and Unilets, student houses that we let out to our students on behalf of private landlords. This option provides the most choice and flexibility and can work particularly well when you’re balancing learning with placements and other commitments.

There’s plenty of support if you choose private rented accommodation. We manage our own studenthomes database of properties. And we run our housemates service over the summer for students, new and returning, looking for a place to live.

Find out more on our accommodation webpages.