Marketing, tourism and events degrees

Our marketing, tourism and events courses open doors to diverse and exciting career opportunities. You’ll gain practical business and marketing skills together with real experience.

Brighton is a hub for marketing and tourism innovation – attracting visitors from around the world. Working with local businesses you’ll experience live client projects and have the opportunity to take paid work placements – developing innovative approaches to problem solving, while gaining in-demand transferable skills.

Our marketing courses are 11th in the UK for graduate prospects and our tourism courses are 6th in the UK for research quality, Complete University Guide 2023.

We're also the only UK university to offer a dual-award with the Chartered Institute of Marketing.

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Our degrees in marketing, tourism and events

Undergraduate degrees

Our marketing degrees have been designed to provide you with the skills and confidence needed to start your marketing career, including live client experience. Whilst our tourism degrees will develop your knowledge on the impact of tourism on communities and how to make tourism more sustainable, our events courses will equip you with the experience to be able to plan, execute and promote events whilst managing risk.

Accredited by the Chartered Institute of Marketing (CIM), our marketing management courses give you the opportunity to graduate with a degree and a CIM Diploma in Professional Marketing, and our tourism and events courses with marketing allow you to add CIM accredited marketing skills to your CV.

Postgraduate degrees

Marketing courses

Marketing masters degrees at Brighton have an emphasis on responsible management to help you make a positive impact in your career. You will develop your understanding of marketing from a strategic perspective, gain practical experience and you can also choose to specialise in branding and communications, digital, social or international marketing.

Accredited by the Chartered Institute of Marketing (CIM), depending on which modules you choose, you will gain exemptions to CIM examinations, progressing you towards Chartered Marketer status.

Tourism and Events courses

Designed for graduates who have previously studied tourism or events, as well as those who wish to change their careers. By studying in a multicultural environment, putting your knowledge into context through international case studies and studying the relationships between globalisation and your sector, you will gain the knowledge and the skills you will need for your future career.

January and September start dates are available on most of these courses, please see the individual course pages for details. If you want to add valuable work experience to your CV you can also take your masters over two years with an integrated paid work placement (September start only).

PhD degrees

Research and knowledge exchange at the School of Business and Law are deeply rooted in the mission to promote responsible enterprise for a fairer society. We offer a wide variety of PhDs in tourism, events and marketing subjects at the School of Business and Law.

We also have research centres and groups which focus on the school’s particular strength in Innovation Management and Entrepreneurship, Corporate Social Responsibility and Social Justice as well as Tourism and Sustainability.

Why study marketing, tourism and events at Brighton?

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Learn from industry

Apply your knowledge to real challenges faced by businesses and industries through guest speakers, live client projects and field trips.

Taught by industry experienced lecturers who are involved in cutting-edge research you’ll gain transferable skills in communication, analysis, teamwork and project management which will be valued wherever your career takes you.

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Paid work placements

You'll have the opportunity to spend a year in a paid placement allowing you to apply your learning building your work experience, life skills and contacts before you graduate. 

Postgraduate placement students qualify for our two-year international study visa, and the new UK Graduate Route.

Our students have worked with companies including British Airways, Channel 4, Disney, Eagle Rock, Teenage Cancer Trust and TUI.

Panel of industry experts at university event

Focus on the future

With recent issues such as COVID-19, in-country political changes and UN Global Goals, the need for ethical marketing and consumer behaviour, as well as safe and sustainable tourism are more topical than ever.

As signatories to PRME, a United Nations initiative to raise the importance of sustainability, our courses, industry experts and experienced lecturers will help you to make a positive impact in your career.

Our accrediting bodies

The Chartered Institute of Marketing logo

The Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world.

We have developed modules and course structures with the Chartered Institute of Marketing for the purpose of gaining CIM qualifications through their CIM Accredited Degree scheme. This means that in addition to your degree, you can study for CIM qualifications without having to do all of the modules. 

We are the only UK university to offer a dual-award - this is available on our Marketing Management courses.

Association of Events Management Education logo

We are a founding member of the Association for Events Management Education (AEME).

AEME aim to advance events education within the UK and overseas.

United Nations World Tourism Organization logo

We are a member of the United Nations World Tourism Organization (UNWTO).

UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability. As members of the UNWTO Knowledge Network, you also get access to their extensive e-library.

Association for Tourism and Leisure Education and Research logo

We are a member of the Association for Tourism and Leisure Education and Research,

ATLAS provides a forum to promote staff and student exchange, transnational research and to facilitate curriculum and professional development.

Association for Tourism in Higher Education logo

We are a member of the Association for Tourism in Higher Education.

ATHE encourages high standards in learning, teaching and research.

Council for Hospitality Management Education logo

We are a member of the Council for Hospitality Management Education.

CHME is a non-profit making organisation representing UK, European and International universities and colleges offering higher education programmes in the fields of hospitality studies, hospitality management, and related fields.

What our graduates say

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Fananidzo Fablan Tawamba, International Tourism Management BSc(Hons)

"I always had a deep interest in travelling and learning about other cultures. My course touches on so many aspects besides the usual travel and tourism cliche.

The course leverages powerful social, political, economic and environmental ideas and perspectives."

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Nicola Peverati, Marketing (Branding and Communications) MSc

"As an international student my experience allowed me to grow professionally and personally, having the chance to share thoughts and views with people from all over the world.

The course taught me the significance of branding for global companies and how to work efficiently in advising businesses about the importance of communication."

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Nikki Mazibeli, International Event Management BSc(Hons)

"I choose to study event management because I was fascinated with the execution of events and what goes on behind it.

The university teaching staff were there to help with anything I faced and I could count on them to help whenever I was stuck on a project."

What jobs can I do with a marketing, tourism or events degree or masters?

Many of the skills you’ll gain are transferable so there are many jobs where your qualification would be useful.

10 jobs you could do with a marketing, tourism or events degree or masters:

  • Digital marketing specialist
  • Charity fundraiser
  • Marketing director
  • Event manager
  • Public relations officer
  • Tourism officer
  • Entertainment manager
  • Customer service director
  • Social marketing manager
  • Social media manager

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