Business Management with Marketing BSc(Hons)

Course in brief

If you're looking to develop strong leadership skills and also want to learn how to successfully market a business, this may be the course for you.

You will study marketing in depth, underpinned by an understanding of economics, law, finance, organisational behaviour, research methods and people management.

A distinctive feature of the course is the work placement year. Having a year of experience on your CV differentiates you from other graduates. You may even secure a job offer from the company you have been placed at.

Practical skills are central to this course. You will gain expertise in project management, report writing, time management, presenting, budgeting, team working and leadership.

This course is accredited by the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM). All students will graduate with dual awards – both a BSc(Hons) and a CMI Diploma in Management and Leadership.

University of Brighton students earn up to £22,000 during year-long placement work with some of the biggest names in commerce and industry.

87% of students described themselves as satisfied overall with this course in the National Student Survey 2015.

Key facts

Location Brighton: Moulsecoomb

UCAS code N2N5

Full-time 4 years (including placement year)

Accredited by the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM)

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Entry requirements

The entry requirements listed here are our typical offer for this course if you wish to begin studying with us in 2017. They should be used as a general guide.

We operate a flexible admissions policy – this means that you could receive a lower conditional offer than the typical offer, informed by our assessment of your complementary non-academic achievements and experiences. For courses that require interview or portfolio review, this may also be considered in the level of any conditional offer that follows if your application is successful.

A-levels
BBB. Excludes General Studies.

BTEC
DDM.

International Baccalaureate
30 points including 16 at higher level.

Access to HE Diploma
pass with 60 credits overall. Units in accounting and finance, business or management required. At least 45 credits at level 3, with 30 credits at merit or above.

GCSE (minimum grade C)
at least three subjects including English language and mathematics.

Foundation degree/HND
may enable you to start the course in year 2. Relevant subjects required. HNC may also count towards direct entry.

For non-native speakers of English
IELTS 6.0, with 6.0 in writing and a minimum of 5.5 in the other elements.

International equivalencies

International equivalencies by country

Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language institute

For English language preparation courses.

Visit our International College

For academic preparation courses.

Course in detail

Course structure

Your first year will introduce you to the different aspects of business management and marketing.

You will then have the opportunity to specialise in what you are most interested in.

On your paid work placement year you will develop practical skills that will set you apart from other graduates. You may even secure a job offer.

Year 1

First year modules will equip you with a broad understanding of the most important areas of business. This will underpin your further study.

Modules

Business Economics
Principles of Marketing
Organisational Behaviour and HRM
Financial Knowledge and Skills for Business
Business Project
Developing Academic and Employability Skills

Year 2

In your second year you have the opportunity to specialise in particular areas of business and marketing. Marketing modules change year on year according to what meets the current business agenda.

Modules

International Business Analysis
Law for Marketing
Managing Systems
Operations and Process Management
Marketing and Responsibility

Options

Environmental Sustainability
Creativity in Enterprise
Design and Innovation
Purchasing and Supply
Working in the Voluntary Sector
Personal Financial Planning
Gamification

Placement year

The paid work placement year is a vital part of the course.

Your year in industry will significantly enhance your CV and prepare you for your final year. You may even secure a job offer.

Placement companies on our business courses have included American Express, BMW, Bosch, Channel 4, Disney, Electronic Arts, Hewlett Packard, Home Office, IBM, Ipsos Mori, ITV, lastminute.com, Microsoft and Rolls Royce Motor Cars.

Final year

Your final year is very flexible. You will study three compulsory modules and can then create your own specialisms by choosing from a long list of marketing and business modules.

Modules

Business Strategy
Managing and Developing People
Placement project

Marketing options

International Marketing
Retail Marketing and Distribution
Marketing Communications
Marketing Planning and Strategy
Consumer Psychology
Social Marketing
Marketing Across Cultures
Business Values, Responsibility and Trust
Public Relations: Principles and Practice
Contemporary Issues in Marketing
Market Research

General business options

Entrepreneurship: New Business Planning
Small Business and Entrepreneurship
Social Enterprise: New Business Planning
Emerging Financial Markets
Game Theory in Economics, Finance and Business
Political Economy in Europe
Financial and Capital Markets
Business Ethics and Corporate Social Responsibility
Contemporary Economic Issues
Globalisation and International Markets
Business Taxation
Current Issues in Finance
Corporate Financial Management
International Finance
Financial Management
Understanding Employee Relations
Employee Selection and Development
Researching Contemporary Issues in HRM
Leadership in Action
Understanding Organisational Behaviour
International Human Resource Management
Human Resource Management and Organisational Change
Managing the E-Enterprise
Digital Marketing
Innovations in E-Business and Mobile Commerce
Language (French/German/Spanish)
Employment Law
Family Law
Intellectual Property Law
Human Rights and Business
Purchasing and E-Procurement
Supply Chain Management
Project and Event Management
Current Issues in Strategic Management

Staff profiles

Wybe Popma Course leader

In his role as senior lecturer Wybe teaches marketing and innovation at both undergraduate and postgraduate levels. With a background in industrial engineering and management, his interests and expertise relate to marketing, innovation, competition and managerial ethics. He has worked at several universities and business schools in the UK, the Netherlands, Switzerland and France.

His research interests revolve around product introduction strategies, prediction of new-product success, and the tension between managerial and consumer ethics.

Lyvia Royd-Taylor Senior lecturer

Lyvia began her career working in the marketing department of 3M Healthcare and subsequently held brand management positions at both Maersk Medical and Kraft Foods UK. She also completed her professional qualifications with the Chartered Institute of Marketing and gained her MBA from the University of Birmingham during this period.

She joined Brighton Business School as a Senior Lecturer in Marketing in 2001 and has since become a member of the undergraduate business degrees management team, as well as the MSc Marketing Course Leader.

She is also a guest lecturer at EDHEC Business School in France and an external examiner for Nottingham Trent University.

Her research interests include SME brand development and she holds several long-term brand consultancy roles with local businesses and charities.

Get extra

This course carries extra accreditations. Narinder Uppal, director of customer engagement at the Chartered Management Institute (CMI), explains why having a degree and accreditations can help you.

"The best thing about being part of CMI is the access you get to a professional business network, people who are managers in different types of careers and jobs. Our network has 100,000 members.

"It helps you while you are at university. CMI membership gives you access to thousands of online tools and resources that can help you achieve your qualification.

"It helps you when you go and pitch yourself to an employer. It tells people that you are serious about your professional credibility and that you are going to keep yourself up to date."

What employers are looking for

Employers are looking for people who have an academic qualification who can apply their academic skills, particularly in management and leadership.

People tend to be very good at managing budgets, resources and projects. Where they often need help is with their softer skills.

How do you motivate?
How do you encourage staff to perform better?
How do you make sure your team is loving their job every single day?

Employers are looking for those skills. We help people to get those skills and keep people connected.

Narinder Uppal

Careers and employability

This course prepares you for work in a wide variety of areas, including sales, marketing, finance, human resources, IT, purchasing, logistics, international business or general management.

Past graduates have been employed in a variety of roles, including brand management, marketing research, sales, retail management, PR, direct marketing, digital marketing, advertising and promotion, events management and international marketing.

Careers Service

The university's Careers Service offers guidance relating to any aspect of your career planning and development. The service is in regular contact with over 1,800 employers who post vacancies and attend our careers fairs.

Careers counsellor

As the Business School's careers counsellor, Christine Keiller helps you to write your CV, prepare for interviews and plan your career. She also works closely with tutors to ensure that our courses teach vocational skills as well as academic ones.

Entrepreneurship network

Beepurple is the university’s entrepreneurship network. By taking part in beepurple activities, you will meet like-minded people, hear how other recent graduates have set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

Mentoring scheme

Momentum is our award-winning mentoring scheme. It pairs students with professionals who wish to share their experience. Students and their mentors meet regularly to exchange ideas. The scheme helps students to develop new skills and enhance their career prospects.

Links with industry

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about."

Aidan Berry, Director of Brighton Business School

Fees and funding

Your fees

UK/EU (full-time) 9,000 GBP

International (full-time) 12,420 GBP

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is £1,000 for home students and £2,000 for international students. This fee may be subject to small increases, in line with inflation.

The fees listed here are for full-time courses beginning in the academic year 2016–17. Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee. Further details regarding tuition fees are available from the university’s student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, field trips or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.

Location and living here

Location

About Brighton

Brighton has been called the happiest place in the UK, and it’s easy to see why. With five miles of pebble beach, more than 300 pubs and a packed festival calendar, Brighton is the ideal place to spend your student years.

Arts and culture: The Royal Pavilion is the most famous landmark in Brighton, opening its doors to around 400,000 tourists every year. Right next door is the Brighton Dome, the south coast’s premier multi-arts venue, and the Brighton Museum & Art Gallery, which holds a diverse collection of decorative arts, textiles and archaeological artefacts.

Festivals: The Brighton Festival is now the largest arts festival in England and a major milestone in the international cultural calendar. Meanwhile, The Great Escape has been established as the UK’s leading event for new music, with over 300 bands playing 30 venues across the city over three days.

Nightlife: Aside from the many nightclubs that line the city’s seafront, student favourites include The Haunt, Concorde 2 and Patterns, which attract leading bands and DJs from around the world. If you don’t feel like dancing, you can take your pick from the many hundreds of pubs and bars that dot the city centre.

Shopping: The quirky North Laine district houses Brighton’s finest collection of boutique shops and independent cafes, while the narrow, winding streets of the South Lanes house collections of jewellery and antiques. Churchill Square is the city’s main shopping centre and serves all of your high street needs.

Sports: Brighton’s seaside location offers the perfect opportunity to try paddle boarding, kayaking and windsurfing. Further into the city, The Level has a skate park for skateboarders and BMX riders to practise their skills.

Campus where this course is taught

Moulsecoomb campus

Just two miles north of Brighton city centre and the seafront, Moulsecoomb is the largest of our five campuses with more than 8,000 students. A wide variety of subjects are taught here, from engineering and product design to business and law.

Students benefit from many professional-standard facilities, including a flight simulator, design and digital media suites, and specialist research laboratories. The campus library, Aldrich, offers long opening hours and a diverse collection of books and journals for students from all subject areas.

Sports enthusiasts will enjoy our basketball and badminton courts, fitness suite and climbing wall. The campus is also a few minutes walk from the South Downs National Park, providing a great place to relax during the summer months.

Accommodation

Brighton

Our Brighton halls of residence are located across the city in Grand Parade, Moulsecoomb, Varley Park and Falmer.

Our Grand Parade campus is in central Brighton and has one hall of residence, Phoenix Brewery, within walking distance. We have around 300 rooms available in Phoenix Brewery, which are all ensuite and self-catered.

Moulsecoomb is two miles from the city centre and also has one hall of residence, Moulsecoomb Place, on campus. All accommodation in Moulsecoomb Place is catered, offering breakfast and an evening meal during term time. There are more than 150 rooms available here, with six to eight rooms per flat.

Varley Park offers the biggest choice of student accommodation with ten halls of residence. The site is four miles from Brighton centre but within walking distance of Falmer train station. You can also catch a free bus service to Grand Parade, Moulsecoomb and Falmer campuses, which is operated by local bus service The Big Lemon.

Falmer campus has two halls of residence: Great Wilkins and Paddock Field. Great Wilkins offers 150+ self-catered single rooms and one-bed couples flats, while Paddock Field offers 450+ catered and self-catered single rooms only. All rooms in Falmer are en-suite.

Aside from halls, you have the option of Unihomes, which we let out to our students on behalf of private landlords. The rent covers all utilities and includes £5,000 of contents insurance for your personal belongings.

You can also choose to join the many students who live away from campus in private rented accommodation. We have a list of high-quality, university-endorsed private sector accommodation and can help you find housemates to move in with.

If you have any questions about accommodation in Brighton, our accommodation team will be happy to help. You can contact them by email at accommodation@brighton.ac.uk or by telephone on 01273 644100.

Paddock Field

Moulsecoomb Place

Maps

Accommodation

University building

Moulsecoomb campus map

Unistats

Unistats and key information sets

Unistats is an organisation that collects specific data about university courses in the UK which enables you to compare information that is important in your decision-making when choosing a university. All universities publish Unistats data on their online course pages.

Wherever we can we have provided extra information here to help put the data into context so that it is as useful as possible when you are making decisions.

Programme specification

Programme specifications are the official university documents that describe each course in detail. They reflect the course as it is being taught to students who started their course in this academic year. They are updated every summer, and give a very detailed breakdown of what your course might look like.

Programme specification

Find out more

Brighton Business School
01273 642151
undergrad.business@brighton.ac.uk

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Student views

Emily Cassell and George Eghator

The best thing I found about the University of Brighton was being able to do a placement year within my course. On top of that was obviously the nightlife – the beachfront, the diversity of people...

Emily Cassell, Business Management BSc(Hons)

Ian Parrish

The best thing about the course is the help you get from tutors... One tutor in particular – Jane Priddis – really helped me set out what I'd like to do.

Ian Parrish, Business Management with Marketing BSc(Hons)

Joshua Lakey

[Doing a placement] was the best decision I've made... It's good to have a sort of backup on your CV, knowing that you've got work experience and not just a degree.

Joshua Lakey, Business Management BSc(Hons)

Lily Hawkins

It's great being a student at Brighton... You've got the amazing place, the sun, the seaside and some amazing people... It's a great place to study and learn.

Lily Hawkins, Business Management with Marketing BSc(Hons)

Hannah Supple-Turnham

"The thing I liked best about my course was the fact that we were really independent; we weren’t stuck to rigid coursework titles, we were allowed to go in the direction we wanted to and explore the subject areas we felt passionate about.

"Also, having tutors who were experts in their field was always great as you got practical advice and support from them and you could e-mail them or drop into their rooms whenever you wanted.

"My degree was really career-focused. In our final year we had to design, set up and manage our own assessment centres and interviews with our first year mentees. This is a really valuable experience because it meant we got to see the interview process and assessment centre process from the perspective of the employer, so we could see what made a good candidate and what employers are looking for.

"Brighton is a great place to live, it is a great place to learn, there’s excellent support and the tutors are great. There are good facilities, the library is excellent and overall you just get the opportunity to study what you want and to go in the direction you want to."