Course in brief

Our three-year Business Management with Marketing BSc(Hons) will help you to develop specialist marketing expertise underpinned by up-to-date business skills and knowledge. 

Accredited by the Chartered Institute of Marketing (CIM), this course provides an understanding of key business and marketing functions and an appreciation of the influences that drive business and marketing decisions. You can explore marketing topics including marketing communications, planning and strategy, market research, consumer psychology, and international and cross cultural marketing. 

All of our business degrees share the same first year, offering you the flexibility to change your final degree title. At the end of your first year you can choose to continue with a Business Management with Marketing BSc(Hons), choose one of the other following specialisms, or follow a broader study of business in the Business Management BSc(Hons):

Students with good first-year grades also have the opportunity to convert to the four-year Business Management with Marketing and Placement Year BSc(Hons), which includes a salaried work placement during the third year and a CMI Diploma in Management and Leadership, adding valuable experience to your CV.

Key facts

Location Brighton: Moulsecoomb

UCAS code NN15

Full-time 3 years

Accredited by the Chartered Institute of Marketing (CIM)

Book your open day place

Apply now with UCAS for 2019 entry

Entry criteria

Entry requirements

A-levels or BTEC
Entry requirements are in the range of A-level BCC–CCC (104–96 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range. 

We will generally make you an offer if your predicted grades are at the top of this range. If your predicted grades are towards the lower end of this range we may still make you an offer if you have a good GCSE (or equivalent) profile or relevant non-academic achievements.

International Baccalaureate
28 including 16 at Higher level.

Access to HE Diploma
Pass with 60 credits overall. Units in business or management required. At least 45 credits at level 3, with 24 credits at merit or above.

GCSE (minimum grade C or grade 4)
At least English language and maths.

Foundation degree/HND
May enable you to start the course in year 2. Relevant subjects required. HNC may also count towards direct entry.

Studied before or got relevant experience?
A qualification, HE credits or relevant experience may count towards your course at Brighton, and could mean that you do not have to take some elements of the course or can start in year 2 or 3. 

For non-native speakers of English:
IELTS 6.0, with 6.0 in writing and a minimum of 5.5 in the other elements.

International equivalencies

International equivalencies by country
 
Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language institute

For English language preparation courses.

Visit our International College

For degree preparation courses.

Course in detail

Why choose this course? 

  • Wide range of optional modules to tailor your degree
  • Close links with employers and industry specialists
  • Option to convert to a four-year degree and spend a year on a salaried placement

Our Business Management BSc with Marketing BSc(Hons) programme is ideal for gaining an understanding of the diverse areas of modern business management. It will help you to decide which area of business you would like specialise in, whilst also preparing you to be your own boss.

You will develop confidence and expertise in analysis, business communication, teamwork, and transferable skills in preparing briefs, plans and reports, presenting, budgeting and evaluation. You will also explore topics including marketing communications, planning and strategy, market research, consumer psychology, and international and cross-cultural marketing.

As you progress, the flexibility of this course allows you to tailor your learning to your interests through optional modules. From your second year you can also choose to change to another route of business which interests you most: economics, finance, human resource management or marketing.

Students who achieve the required standard in year 1 may transfer to the four-year Business Management with Marketing and Placement Year BSc(Hons), which includes a year in industry.

Business- with Marketing

Year 1

All our Business Management degrees share the same first year core modules to give you a broad understanding of business principles.

Core modules include aspects of economics, marketing, HR, organisational behaviour and finance, to give you a broad understanding of business principles and practice. You can then choose to specialise from year 2.

Modules

  • Business Economics
  • Principles of Marketing
  • Organisational Behaviour and HRM
  • Financial Knowledge and Skills for Business
  • Enterprise Project and Skills
  • Managing Systems and Operations
Business with Enterprise

Year 2

From your second year, through the module choices you make, you can either continue along the business management with marketing degree route, or specialise in HR, finance, or economics.

Modules

  • International Business Analysis
  • Law for Marketing
  • Business Problem Solutions
  • Marketing and Responsibility

Options*

  • Environmental Sustainability
  • Creativity in Enterprise
  • Purchasing and Supply
  • Working in the Voluntary Sector
  • Understanding Finance Theory and Practice
  • Personal Financial Planning
  • Gamification
  • Operations and Process Management
  • Managing Systems
  • Digital Marketing
  • Business Operations and Systems
  • Design and Innovation
  • Content, Copy and Creative

*Option modules are indicative and may change, depending on timetabling and staff availability.

 

Business marketing students

Final year

In your final year you will have the opportunity to develop a specialism by choosing business and marketing options that interest you most. 

Modules

  • Applied Strategy 
  • Managing and Developing People
  • Developing Professional Practice in Business

Options*

  • Small Business and Entrepreneurship
  • Social Enterprise: New Business Planning
  • Game Theory in Economics, Finance and Business
  • Financial and Capital Markets
  • Digital Marketing
  • Business Ethics and Corporate Social Responsibility
  • Behavioural Economics
  • Globalisation and International Markets
  • Current Issues in Finance
  • International Finance
  • Financial Management
  • Understanding Employee Relations
  • Employee Selection and Development
  • Researching Contemporary Issues in HRM
  • International Human Resource Management
  • Human Resource Management and Organisational Change
  • Innovations in E-Business and Mobile Commerce
  • Employment Law
  • Family Law
  • Intellectual Property Law
  • Project and Event Management
  • Search Engine Optimisation and Content Marketing Management
  • Current Issues in Strategic Management
  • Retail Marketing and Distribution
  • Marketing Communications
  • Marketing Planning and Strategy
  • Consumer Psychology
  • Social Marketing
  • Contemporary Issues in Marketing
  • Marketing Across Cultures

*Option modules are indicative and may change, depending on timetabling and staff availability.

 

business school students

Staff profile

Wybe Popma, Course Leader

In his role as senior lecturer Wybe teaches marketing and innovation at both undergraduate and postgraduate levels. With a background in industrial engineering and management, his interests and expertise relate to marketing, innovation, competition and managerial ethics. He has worked at several universities and business schools in the UK, the Netherlands, Switzerland and France.

His research interests revolve around product introduction strategies, prediction of new-product success, and the tension between managerial and consumer ethics.

You can read Wybe's full profile here.

Wybe Popma

Course statistics

Unistats and key information sets

Unistats enable you to compare information when choosing a UK university course. All UK universities publish Unistats data on their website.

Programme specification

The programme specification is the approved description of each course. They are updated following course changes, and give a detailed breakdown of the content and structure of the course.

Programme specification

These charts give an indication of how much time you will spend on different activities at each level of the course, and an indication of the balance of assessment by coursework, and written and practical exams. For courses with option modules, actual proportions will depend on the modules you choose.

Find out more about how the academic year and degree courses are organised, and about learning and assessment activities you might get to grips with at Brighton. More specific information about this course is detailed in the programme specification (linked above). You can find out also about the range of support we offer to help you adjust to university life.

Overall workload

Assessments

Careers and employability

 

Career prospects 

Opportunities to tailor your learning on the degree course provide excellent preparation for roles in general management and specialist careers; for example, employee relations, marketing, recruitment and selection as well as roles in accountancy, risk management and consultancy, as well as specialist finance careers.

Additional qualifications and exemptions from accrediting bodies can also be gained depending on the module choices you make.

This course will prepare you for the marketing, advertising and PR industries, with possible roles including account executive, media planner, media buyer, event organiser, public relations officer and marketing executive. 

Recent graduates have joined companies in roles such as:

  • Aspects Beauty, Junior Brand Manager
  • Hallam Internet, Digital Marketing Executive
  • Jellyfish, PPC Executive
  • Pure360, Pre-sales Business Development Executive
  • The Marketing Eye, Junior Marketing Executive.

BU_27NOV17_AW_097

 

Accreditations 

Chartered Institute of Marketing (CIM)
This course is accredited by the CIM. Their Graduate Gateway programme provides students and graduates the opportunity to gain a professional qualification alongside your degree.

All students will be able to take the CIM’s Introductory Certificate in Marketing and, depending on your module choices, will be exempt from:

  • CIM Certificate in Professional Marketing: Marketing and Integrated Communications module
  • CIM Diploma in Professional Marketing: Strategic Marketing module
  • CIM Diploma in Digital Marketing: Marketing and Consumer Behaviour module
sized-cim

Skills development 

Employers are involved throughout the degree programme to ensure we’re helping you to develop the skills they’re looking for. Businesses work with us on guest lectures, placement opportunities and with live project briefs – where students present solutions to a group of employers.

We also work with organisations to develop our course programme. For example, we are working with SAP, the world’s largest business software company. During our second year module, Managing Systems, students gain practical experience working as a team to manage a business scenario by using SAP’s Enterprise Resource Planning system, which is considered industry-standard software.

BU_BUSINESS_AW_065

Work-related opportunities  

Our dedicated Placements and Employability team provide a huge portfolio of employers offering business-related placement opportunities. They support all students to find a placement.

They offer several services to improve your employability including CV and cover letter reviews, mock assessment centres, fast-track interviews and interview practice sessions.

They will also support you throughout your placement and act as referees if you are offered a permanent role, or wish to continue to a masters.

 

JobTeaser

We are one of the first UK universities to use JobTeaser, a new online placements system presenting placement options in the UK and Europe. It gathers together all the job opportunities, events, and resources you need to help you with your professional development.

Placement and recruitment events

Placement Fairs are held twice a year involving a range of companies from well-known names such as Sainsbury’s, Marks & Spencer, Enterprise-Rent-a-Car, and IBM, through to smaller and more local businesses.

Our regular Employability Weeks offer a range of activities designed to enhance students’ employability, including LinkedIn workshops, sessions on working abroad, advice from the university’s volunteering service and support from the Careers team.

Careers advice 

Careers Service
Our Careers Service provides help and advice from the very start of your studies, on subjects including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business. Find out more on our careers service website.

Mentoring
Momentum is our award-winning mentoring scheme. It pairs students with professionals who wish to share their experience. Students and their mentors meet regularly to exchange ideas. The scheme helps students to develop new skills and enhance their career prospects. Find out more about the Momentum programme.

Students at Placement Fair

Starting your own business 

Beepurple is the university’s entrepreneurship support network. They offer free support for any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the academic year, designed to equip you with skills that will improve your employability and help you grow a successful business.

By taking part in beepurple activities, you will meet like-minded people, hear how other recent graduates have set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit beepurple.

beepurple-logo

Postgraduate study 

If you decide that you would like to go onto postgraduate study, we offer a 10% discount to alumni. Here are some courses that might interest you:

Fees and funding

Your fees

UK/EU (full-time) 9,250 GBP

International (full-time) 12,900 GBP

 

The fees listed here are for full-time courses beginning in the academic year 2018–19.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Location and living here

Location

About Brighton

Forward-thinking and welcoming, the city of Brighton & Hove is a community of creative and diverse people who share values like sustainability and inclusivity – just like its university.

Miles of pebble beaches, hundreds of bars, restaurants and clubs, a packed calendar of culture, music and sport and great independent and high street shopping attract visitors from all over the world. By the end of your course you’ll still be finding new things to enjoy about the city.

The Brighton Festival, England’s largest arts festival, takes place every May – as does the Great Escape Europe’s leading industry showcase for new music, 300 bands perform over three days at venues across the city. Major events celebrate Pride, digital culture, cinema, photography, food and the winter solstice. Our own Brighton Graduate show is a highlight, turning the university into the largest exhibition space in the south east as we celebrate the outstanding creativity of our students.

As a student here you’ll have a unique opportunity to experience what the city has to offer. Volunteering and placement opportunities enable you to play your part in the events, organisations and communities that make Brighton such a compelling place to be.

i360 and ticket booth on the seafront What to expect enriching experiences

Campus where this course is taught

Moulsecoomb campus

Two miles north of Brighton seafront, Moulsecoomb is our largest campus. Subjects taught here include architecture, business, computing, construction, engineering, geography, product design, law and pharmacy.

On campus you will find professional-standard facilities including a flight simulator, trading room, design and digital media suites and specialist research laboratories, alongside the library, student centre, a nursery, fitness facilities and Students’ Union. There are excellent public transport links.

The Big Build
A major transformation of our Moulsecoomb campus began in summer 2018. By the time the Big Build is complete, there’ll be new halls of residence, academic building, and Students’ Union and fitness facilities – all created with sustainability, inclusivity and community in mind.

As the development grows it will provide many exciting learning opportunities for our students, ranging from live projects, placements and internships with the companies involved to guest lectures and site visits. Find out more...

 

Please enable targeting cookies in order to view this video content on our website, or you can watch the video on YouTube.


The Big Build

Accommodation

Brighton: Moulsecoomb

We have halls of residence across the city in Grand Parade, Moulsecoomb, Varley Park and Falmer.

  • Eligible students can apply for any of these options. Find out if you are eligible…
  • You’ll be prioritised for accommodation in the halls that are linked to your teaching base, subject to availability.
  • Moulsecoomb campus is linked to Varley Park and Moulsecoomb Place halls.
    • Varley Park offers a mix of rooms and catering options. Varley Park is around two miles from Moulsecoomb campus and four miles from the city centre. Public transport in the city is excellent, and there’s a shuttle bus between our Brighton campuses during term time.
    • Moulsecoomb Place halls are catered and are located on campus.

We also offer Unihomes and Unilets, student houses that we let out to our students on behalf of private landlords. This option provides the most choice and flexibility and can work particularly well when you’re balancing learning with placements and other commitments.

There’s plenty of support if you choose private rented accommodation. We manage our own studenthomes database of properties. And we run our housemates service over the summer for students, new and returning, looking for a place to live.

Find out more on our accommodation webpages.

Moulsecoomb Place Halls

Moulsecoomb Place accommodation close to the Moulsecoomb campus

Student in the Moulsecoomb Place hall of residence

Maps

house Accommodation
campus University building

Moulsecoomb campus map

Find out more

Business and management news

Sign up for advice about open days, new courses and opportunities in this subject area.

  • Year of entry
  • Providing this information will help us make our updates even more relevant to you.
    Please make sure you read our privacy notice

Book your open day place

If you have a question about this course, our enquiries team will be happy to help.

01273 644644

Find out more about what students do at Brighton Business School by subscribing to our blog.

Latest from this subject area

Accelerating innovation and insights for the digital future

Accelerating innovation and insights for the digital future

University of Brighton’s Business School is proud to be one of five UK universities chosen as the first of SAP’s Next-Gen Chapters in the EMEA region.
Brighton Business School Partners with MTD for a 2nd Year

Brighton Business School Partners with MTD for a 2nd Year

We’re delighted to announce that multi-award winning training company MTD will be sponsoring our prize giving for the second year running.
Microlearning Platform Offers a Student Prize to Brighton Business School

Microlearning Platform Offers a Student Prize to Brighton Business School

We are delighted to announce that microlearning platform, Skillshub will be offering a 12-month subscription to one of our students for the second year running for the 2018/19 academic year.
Ten ways to get on top of your overloaded email inbox that actually work

Ten ways to get on top of your overloaded email inbox that actually work

  shutterstock.

Read more from our blog

Student views  

Sandra Ruge

Please enable targeting cookies in order to view this video content on our website, or you can watch the video on YouTube.

Search again

Find your course
Back to top