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Business Management with Marketing BSc(Hons)

  • Intro
  • Course
    content
  • Careers
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Intro

Our three-year Business Management with Marketing BSc(Hons) will help you to develop specialist marketing expertise underpinned by up-to-date business skills and knowledge. 

You'll gain an understanding of key business and marketing functions and an appreciation of the influences that drive business and marketing decisions.

You can explore marketing topics including marketing communications, planning and strategy, market research, consumer psychology, and international and cross cultural marketing. 

At the end of your first year you can choose to continue with a Business Management with Marketing BSc(Hons), or to specialise in one of the following areas:

  • Business Management BSc(Hons)
  • Business Management with Economics BSc(Hons)
  • Business Management with Finance BSc(Hons)
  • Business Management with Human Resource Management BSc(Hons).

Key facts

Location Brighton: Moulsecoomb

UCAS code NN15

Full-time 3 years

Accredited by the Chartered Management Institute and the Chartered Institute of Marketing

Join an online event

Apply now with UCAS

“The degree gives you such a vast amount of knowledge; it sets you up for whatever business sector you want to go into – in my case, to gain a place on a business graduate scheme.”

William Hulls, Business Management with Marketing

Course content

How this course is delivered

We've made some changes to the way our courses are taught to keep everyone safe, connected and involved in university life.

At the moment, students have a blend of on-campus and digitally enabled remote learning that provides lots of opportunities to interact and engage with lecturers and other students.

Find out what these changes mean for this course

Course structure 

In your first year you take core modules shared with our other Business Management degrees. This gives you a broad understanding of business principles.

From your second year you can also choose to specialise in the area of business which interests you most: economics, finance, human resource management or marketing. This will help you to decide which area of business you would like specialise in, whilst also preparing you to be your own boss.

Students with good first-year grades also have the opportunity to convert to the four-year Business Management with Marketing and Placement Year BSc(Hons), which includes a salaried work placement during the third year and a CMI Diploma in Management and Leadership, adding valuable experience to your CV.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through Student View.

Business- with Marketing

Year 1

All our Business Management degrees share the same first year core modules, giving you a broad understanding of business principles. Core modules include aspects of economics, marketing, HR, organisational behaviour and finance, to give you a broad understanding of business principles and practice. You can then choose to specialise from year 2.

Modules

Modules

  • Business Economics

    In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

  • Principles of Marketing

    This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

    You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

  • Organisational Behaviour and Human Resource Management

    This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

    This module will provide you with a grounding for understanding how people are managed and organised in the workplace.

  • Financial Knowledge and Skills for Business

    This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

  • Enterprise Project and Skills

    I this module you will create a business plan, a project plan and a marketing plan that include a digital presence.

    You'll integrate and apply skills and learning from other year one modules using project management skills to deliver a practical and applied business project, and will need to demonstrate a clear understanding of market dynamics, financial structures and HRM employment strategies.

    The module is underpinned with a strong skills component which develops quantitative, research, project, academic, team working, personal development and business skills.

  • Managing Systems and Operations

    This module will introduce you to the use of digital technologies and operations management in business.

    The module will highlight how managers use digital technologies to measure and improve operations and systems performance, and will provide an understanding of the processes and the methods to improve them in both service-oriented and manufacturing-sector organisations. A range of contemporary issues, innovation and future trends in Information Systems (IS) and operations management will be showcased

Business with Enterprise

Year 2

From your second year, through the module choices you make, you can either continue along the business management with marketing degree route, or specialise in HR, finance, or economics.

Modules

  • International Business Analysis
  • Law for Marketing
  • Business Problem Solutions
  • Marketing and Responsibility

Options*

  • Creativity in Enterprise
  • Working in the Voluntary Sector
  • Understanding Finance Theory and Practice
  • Personal Financial Planning
  • Leadership and Change Initiatives in an International Context
  • Gamification
  • Sustainable Operations and Procurement
  • Managing Information Systems
  • Digital Marketing
  • Business Operations and Systems
  • Design and Innovation
  • Content, Copy and Creative

*Option modules are indicative and may change, depending on timetabling and staff availability.

Business marketing students

Final year

You will also be able to tailor your course to your interests through option modules, including financial markets, international business, and corporate social responsibility.

Modules

  • Applied Strategy
  • Managing and Developing People
  • Developing Professional Practice in Business

Options*

  • Retail Marketing and Distribution
  • Marketing Communications 1 and 2
  • Marketing Planning and Strategy
  • Futurism for Marketers
  • Customer Relationship Management and Services Marketing
  • Consumer Psychology
  • Social Marketing
  • Researching Contemporary Issues in Marketing
  • Marketing Across Cultures
  • Small Business and Entrepreneurship
  • Social Enterprise: New Business Planning
  • The Digital Economy
  • Game Theory in Economics, Finance and Business
  • Financial and Capital Markets
  • Digital Marketing
  • Business Ethics and Corporate Social Responsibility
  • Behavioural Economics
  • Globalisation and International Markets
  • Researching Contemporary Issues in Finance
  • International Finance
  • Financial Management
  • Understanding Employee Relations

business school students

  • Employee Selection and Development
  • Happiness: Work and Society
  • Researching Contemporary Issues in Human Resource Management and Organisational Behaviour
  • International Human Resource Management
  • Organisational Change
  • Researching Contemporary Issues in Intelligent Enterprise
  • Employment Law
  • Family Law
  • Intellectual Property Law
  • Responsible Enterprise
  • Procurement and Supply Chain Management
  • Researching Contemporary Issues in Supply Chain Management
  • Search Engine Optimisation and Content Marketing Management
  • Contemporary Issues in Tourism or Events
  • Researching Contemporary Issues in Strategic Management

*Option modules are indicative and may change, depending on timetabling and staff availability.

 

Staff profile

Lyvia Royd-Taylor, course leader

Lyvia Royd-Taylor is the undergraduate course leader for the BSc Marketing Management and BSc Business Management with Marketing. She has been a lecturer at the University of Brighton since 2001. She teaches Principles of Marketing, Marketing and Ethics, and Marketing Communications.

Lyvia is a member of the Chartered Institute of Marketing and has an MBA from the University of Birmingham, PGCert in Academic Practice from the University of Brighton, and BSc in Biomedical Sciences from Queen Mary’s, University of London. Lyvia’s research interests combine her qualifications in Marketing and Biomedical Sciences, focusing on the use of Autonomous Sensory Meridian Response (ASMR) in Advertising. Lyvia has been a course leader at both undergraduate and postgraduate levels and has taught in both the UK and France. 

Read more about Lyvia

lyvia-royd-cropped

Our latest news

Adapting final year modules for online study

Adapting final year modules for online study

Final year students on our Business Management BSc(Hons) courses are expected to design and manage Development Centres as part of their module: Managing and Developing People.

Student shares fantastic insights into his internship

Student shares fantastic insights into his internship

Final year Business Management student Georges Nikolic shared some fantastic insights into his internship with Dr.

Creative teaching and teaching creativity

Creative teaching and teaching creativity

As we continue to offer blended-learning to our students, two of our undergraduate lecturers, Midgie Thompson and Paul Levy have introduced an innovative approach to engaging students studying our second-year optional module, Creativity in Enterprise.

Students seeking local business projects

Students seeking local business projects

We’re looking for local businesses who would benefit from free insight from our enthusiastic and innovative teams of students.

Read more from our blog

Careers

Accreditation 

This course is accredited by the Chartered Management Institute (CMI).

All students successfully completing a three-year Business Management route and who have passed the qualifying modules will have completed the study required for the Chartered Management Institute’s Level 5 Diploma in Management and Leadership.

You can apply for the certificate from the CMI, with no requirement to sit their assessments.

This course is also accredited by the Chartered Institute of Marketing for the purpose of gaining CIM qualifications through the Graduate Gateway.

The Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world. All students will be able to take the Introductory Certificate in Marketing award from the Chartered Institute of Marketing and by choosing specific option modules will be exempt from:

  • Certificate in Professional Marketing: Marketing module
  • CIM Diploma in Digital Marketing: Marketing and Consumer Behaviour module.

CMI logo

sized-cim

Preparing for your career 

Throughout the course you will develop confidence and expertise in analysis, business communication, teamwork, and transferable skills in preparing briefs, plans and reports, presenting, budgeting and evaluation.

We help you prepare for your career through:

  • Brighton Business school placement and recruitment events held twice a year involving well-known, national companies as well as smaller, local businesses
  • regular Business School employability weeks which offer activities to boost your employability
  • our dedicated Placements and Employability team who support you in developing your employability and securing a work placement.

As a Business School student you will also have access to JobTeaser, an online placements system presenting placement options in the UK and across Europe.

Brighton Uni IBM students

Placements 

By doing a placement during your studies,  you get career ready and get to:

  • apply your learning to real-life situations and challenges
  • develop your existing skills and gain new ones
  • explore career options, helping you think about what you don’t want to do as well as what you do
  • boost your confidence, time-management and organisational skills
  • make useful contacts while working in a professional environment.

Industry/Professional links

Employers are involved throughout the degree programme to ensure we’re helping you to develop the skills they’re looking for. Businesses work with us on guest lectures, placement opportunities and with live project briefs – where students present solutions to a group of employers.

We also work with organisations to develop the content of our courses. For example, we are working with SAP, the world’s largest business software company. During our second year module, Managing Systems, students gain practical experience working as a team to manage a business scenario by using SAP’s Enterprise Resource Planning system, which is considered industry-standard software.

Graduate destinations

Recent graduates have joined companies in roles such as:

  • Deloitte, Analyst
  • Nissan Motors Cooperation Accessories Marketing Coordinator
  • Tesco, Graduate Merchandiser
  • Photobox, Social Media Manager
  • Unilever, Marketing Assistant
  • Utmost Healthcare, Business Development
  • Walt Disney Company, Partnerships Executive.
Students at Placement Fair

Further study 

This degree also opens up a range of postgraduate study options. At Brighton, for example,  you could progress on to

  • ACCA Accounting MSc
  • Economics and Finance MSc
  • Management MSc
  • Marketing MSc.

Supporting your employability 

Outside of your course, our Careers Service is here to support you as you discover (and re-discover) your strengths and what matters to you. We are here for you throughout your university journey as you work towards a fulfilling and rewarding career.

Connect with our careers team

  • Find part-time work that you can combine with your studies.
  • Find, or be, a mentor or get involved with our peer-to-peer support scheme.
  • Develop your business ideas through our entrepreneurial support network.
  • Get professional advice and support with career planning, CV writing and interview top tips.
  • Meet potential employers at our careers fairs.
  • Find rewarding volunteering opportunities to help you discover more about what makes you tick, and build your CV.

Whatever your career needs, we are here to help. And that's not just while you are a student, our support carries on after you've graduated.

Find out more...

Coloured background with the words Be More, Connected, Skilled, Emlployable

Entry criteria

Entry requirements

A-levels or BTEC
Entry requirements are in the range of A-level BCC–CCC (104–96 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range.

International Baccalaureate
26 points, with three subjects at Higher level.

Access to HE Diploma
Pass with 60 credits overall. At least 45 credits at level 3, with 24 credits at merit.

Foundation degree/HND
May enable you to start the course in year 2. Relevant subjects required. HNC may also count towards direct entry.

Studied before or got relevant experience?
A qualification, HE credits or relevant experience may count towards your course at Brighton, and could mean that you do not have to take some elements of the course or can start in year 2 or 3. 

English language requirements
IELTS 6.0 overall with a minimum of 5.5 in each element. Find out more about the other English qualifications that we accept.

Don’t meet these entry requirements?
Our Business Management BSc(Hons) with integrated foundation year provides an extra year of study at foundation level if you do not have the academic qualifications or experience needed for entry to this course.

Successful completion of the foundation year enables you to progress onto year 1 of this degree.

International requirements and visas

International requirements by country
Country name
Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language centre

For English language preparation courses.

Visit our International College

For degree preparation courses.

Visas and immigration advice

Applying for a student visa

Check out our step-by-step guidance.

Fees

Course fees

UK (full-time) 9,250 GBP

International (full-time) 13,572 GBP

What's included

You may have to pay additional costs during your studies. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. A summary of the costs that you may be expected to pay, and what is included, while studying a course in Brighton Business School are listed here.

  • Students who choose to take an optional placement will have travel and living expenses. The cost of this depends on where and how long your placement is.
  • Some courses include optional field trips for which the school pays – you may incur minimal costs such as for food and drink and should budget up to £15.
  • You will be required to buy textbooks and should budget up to £150.

You can chat with our enquiries team through the Stay in touch panel at the end of this page if you require further information. Or check our finance pages for advice about funding and scholarships, as well as more information about fees and advice on international and island fee-paying status.

Info

The fees listed here are for full-time courses beginning in the academic year 2021–22.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

Location

Local area

About Brighton

The city of Brighton & Hove is a forward-thinking place which leads the way in the arts, technology, sustainability and creativity. You'll find living here plays a key role in your learning experience.

Brighton is a leading centre for creative media technology, recently named the startup capital of the UK.

The city is home to a national 5G testbed and over 1,000 tech businesses. The digital sector is worth over £1bn a year to the local economy - as much as tourism.

All of our full-time undergraduate courses involve work-based learning - this could be through placements, live briefs and guest lectures. Many of these opportunities are provided by local businesses and organisations.

It's only 50 minutes by train from Brighton to central London and less than 40 minutes to Eastbourne. There are also daily direct trains to Bristol, Bedford, Cambridge, Gatwick Airport, Portsmouth and Southampton.

Map showing distance to London from Brighton
Brighton Beach sunset

Campus where this course is taught

Moulsecoomb campus

Two miles north of Brighton seafront, Moulsecoomb is our largest campus. Subjects taught here include architecture, business, computing, construction, engineering, geography, product design, law and pharmacy.

On campus you will find professional-standard facilities including a flight simulator, trading room, design and digital media suites and specialist research laboratories, alongside the library, student centre, a nursery, fitness facilities and Students’ Union. There are excellent public transport links.

The Big Build
A major transformation of our Moulsecoomb campus began in summer 2018. By the time the Big Build is complete, there’ll be new halls of residence, academic building, and Students’ Union and fitness facilities – all created with sustainability, inclusivity and community in mind.

As the development grows it will provide many exciting learning opportunities for our students, ranging from live projects, placements and internships with the companies involved to guest lectures and site visits. Find out more...

The Big Build

Accommodation

Brighton: Moulsecoomb

We guarantee an offer of a place in halls of residence to all eligible students.

Halls of residence
We have halls of residence across Brighton in the city centre, Moulsecoomb, Varley Park and Falmer.

  • You'll be prioritised for accommodation in the halls that are linked to your teaching base, subject to availability.
  • Moulsecoomb campus is linked to Varley Park and Moulsecoomb Place halls. All halls are self catered, but if you prefer you can add in a food and drink plan.
    • Varley Park offers a mix of rooms. It is around two miles from Moulsecoomb campus and four miles from the city centre. Public transport in the city is excellent, and there’s a shuttle bus between our Brighton campuses during term time.
    • Moulsecoomb Place halls are all self-catered and are located right on campus.

Want to live independently or in a university-managed house? We can help – find out more about unihomes and unilets or private renting.

Modern accommodation at nearby Varley Halls

Modern accommodation at nearby Varley Park

Relaxing in halls near the campus

Relaxing in halls near the campus

Students eating at the Hub

Students eating at the Hub

Maps

Moulsecoomb campus map

Student views  

Frank Meacey 

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Frank Meacey is third-year student. After studying the core economics module in his first year, Frank discovered an interest in financial foreign exchange, leading him to choose the Business Management with Economics pathway. Frank also went on to take a placement at World First Foreign Exchange in Westminster, London, allowing him to explore whether this could be a career choice for him, and to gain some practical transferable skills whilst on placement. Frank was also awarded the Alumni & Friends Award at our 2018 Excellence Awards for his second-year work.

Sandra Ruge

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Stay in touch

Join an online event

If you have a question about this course, our enquiries team will be happy to help.

01273 644644

Find out more about what students do at Brighton Business School by subscribing to our blog.

Statistics

These charts give an indication of how much time you will spend on different activities at each level of the course, and an indication of the balance of assessment by coursework, and written and practical exams. For courses with option modules, actual proportions will depend on the modules you choose.

Find out more about how the academic year and degree courses are organised, and about learning and assessment activities you might get to grips with at Brighton. More specific information about this course is detailed in the programme specification (linked above). You can find out also about the range of support we offer to help you adjust to university life.

Overall workload

Assessments

Discover Uni

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Programme specification

The programme specification is the approved description of each course. They are updated following course changes, and give a detailed breakdown of the content and structure of the course.

Programme specification

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