Business Management with Marketing BSc(Hons)

Why choose this course? 

• Wide range of optional modules to tailor your degree
• Close links with employers and industry specialists
• Option to convert to a four-year degree and spend a year on a salaried placement

Our Business Management BSc with Marketing BSc(Hons) programme is ideal for gaining an understanding of the diverse areas of modern business management. It will help you to decide which area of business you would like specialise in, whilst also preparing you to be your own boss.

You will develop confidence and expertise in analysis, business communication, teamwork, and transferable skills in preparing briefs, plans and reports, presenting, budgeting and evaluation. You will also explore topics including marketing communications, planning and strategy, market research, consumer psychology, and international and cross-cultural marketing.

As you progress, the flexibility of this course allows you to tailor your learning to your interests through optional modules. From your second year you can also choose to change to another route of business which interests you most: economics, finance, human resource management or marketing.

Students who achieve the required standard in year 1 may transfer to the four-year Business Management with Marketing and Placement Year BSc(Hons), which includes a year in industry.

Year 1

All our Business Management degrees share the same first year core modules to give you a broad understanding of business principles.

Core modules include aspects of economics, marketing, HR, organisational behaviour and finance, to give you a broad understanding of business principles and practice. You can then choose to specialise from year 2.

Modules

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Principles of Marketing

  This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

  You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

• Organisational Behaviour and Human Resource Management

  This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

  This module will provide you with a grounding for understanding how people are managed and organised in the workplace.

• Financial Knowledge and Skills for Business

  This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

• Enterprise Project and Skills

  I this module you will create a business plan, a project plan and a marketing plan that include a digital presence.

  You'll integrate and apply skills and learning from other year one modules using project management skills to deliver a practical and applied business project, and will need to demonstrate a clear understanding of market dynamics, financial structures and HRM employment strategies.

  The module is underpinned with a strong skills component which develops quantitative, research, project, academic, team working, personal development and business skills.

• Managing Systems and Operations

  This module will introduce you to the use of digital technologies and operations management in business.

  The module will highlight how managers use digital technologies to measure and improve operations and systems performance, and will provide an understanding of the processes and the methods to improve them in both service-oriented and manufacturing-sector organisations. A range of contemporary issues, innovation and future trends in Information Systems (IS) and operations management will be showcased

Year 2

From your second year, through the module choices you make, you can either continue along the business management with marketing degree route, or specialise in HR, finance, or economics.

Modules

• International Business Analysis
• Law for Marketing
• Business Problem Solutions
• Marketing and Responsibility

Options*

• Creativity in Enterprise
• Working in the Voluntary Sector
• Understanding Finance Theory and Practice
• Personal Financial Planning
• Leadership and Change Initiatives in an International Context
• Gamification
• Sustainable Operations and Procurement
• Managing Information Systems
• Digital Marketing
• Business Operations and Systems
• Design and Innovation
• Content, Copy and Creative

*Option modules are indicative and may change, depending on timetabling and staff availability.

Final year

In your final year you will have the opportunity to develop a specialism by choosing business and marketing options that interest you most. 

Modules

• Applied Strategy 
• Managing and Developing People
• Developing Professional Practice in Business

Options*

• Small Business and Entrepreneurship
• Social Enterprise: New Business Planning
• The Digital Economy
• Game Theory in Economics, Finance and Business
• Financial and Capital Markets
• Digital Marketing
• Business Ethics and Corporate Social Responsibility
• Behavioural Economics
• Globalisation and International Markets
• Current Issues in Finance
• International Finance
• Financial Management
• Understanding Employee Relations
• Employee Selection and Development
• Happiness: Work and Society
• Contemporary Issues in HRM and Organisational Behaviour
• International Human Resource Management
• Organisational Change
• The Intelligent Enterprise Through Innovation and Technology
• Employment Law
• Family Law
• Intellectual Property Law
• Procurement and Supply Chain Management
• Project and Event Management
• Search Engine Optimisation and Content Marketing Management
• Current Issues in Strategic Management
• Retail Marketing and Distribution 1 and 2
• Marketing Communications 1 and 2
• Marketing Planning and Strategy
• Consumer Psychology
• Social Marketing
• Contemporary Issues in Marketing
• Marketing Across Cultures

*Option modules are indicative and may change, depending on timetabling and staff availability.

Staff profile

International requirements

We can help you meet our English language or academic entry requirements.

Course fees

Info

The fees listed here are for full-time courses beginning in the academic year 2019–20.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with us for advice about what is included and what optional costs you could face so you can budget accordingly. You can chat with our enquiries team through the Stay in touch panel at the end of this page.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Local area

Campus where this course is taught

Accommodation

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