Business Management with Marketing BSc(Hons)

Course in brief

Our three-year Business Management with Marketing BSc(Hons) will help you to develop specialist marketing expertise underpinned by up-to-date business skills and knowledge.

Accredited by the Chartered Institute of Marketing (CIM), this course provides an understanding of key business and marketing functions and an appreciation of the influences that drive business and marketing decisions. You can explore marketing topics including marketing communications, planning and strategy, market research, consumer psychology, and international and cross cultural marketing.

All of our business degrees share the same first year, offering you the flexibility to change your final degree title. At the end of your first year you can choose to continue with a Business Management with Marketing BSc(Hons), choose one of the other following specialisms, or follow a broader study of business in the Business Management BSc(Hons):

Students with good first-year grades also have the opportunity to convert to the four-year Business Management with Marketing and Placement Year BSc(Hons), which includes a salaried work placement during the third year and a CMI Diploma in Management and Leadership, adding valuable experience to your CV.

Key facts

Location Brighton: Moulsecoomb

UCAS code NN15

Full-time 3 years

Accredited by the Chartered Institute of Marketing (CIM)

Book your open day place

Apply now with UCAS

Start in 2018: how to apply

Entry criteria

Entry requirements

A-levels or BTEC
Entry requirements are in the range of A-level BCC–CCC (104–96 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range.

We will generally make you an offer if your predicted grades are at the top of this range. If your predicted grades are towards the lower end of this range we may still make you an offer if you have a good GCSE (or equivalent) profile or relevant non-academic achievements.

International Baccalaureate
28 including 16 at Higher level.

Access to HE Diploma
Pass with 60 credits overall. Units in business or management required. At least 45 credits at level 3, with 24 credits at merit or above.

GCSE (minimum grade C or grade 4)
At least English language and maths.

Foundation degree/HND
May enable you to start the course in year 2. Relevant subjects required. HNC may also count towards direct entry.

Studied before or got relevant experience?
A qualification, HE credits or relevant experience may count towards your course at Brighton, and could mean that you do not have to take some elements of the course or can start in year 2 or 3.

For non-native speakers of English:
IELTS 6.0, with 6.0 in writing and a minimum of 5.5 in the other elements.

International equivalencies

International equivalencies by country

Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language institute

For English language preparation courses.

Visit our International College

For academic preparation courses.

Course in detail

Course structure

Your first year will introduce you to the different aspects of business. You will develop a sound knowledge of key business functions and how they work together, as well as an appreciation of factors including customer and market requirements, competition, sustainability and economic, political and technological change.

This course will give you the opportunity to develop confidence and expertise in analysis, business communication, team working, and transferable skills in preparing briefs, plans and reports, presenting, budgeting and evaluation.

In your second year, you will have the opportunity to specialise in what you are most interested through option modules, or by choosing to specialise in marketing, economics, human resource management or finance. During your final year, you will study three compulsory modules before choosing from a wide range of option marketing and business modules.

If you decide that you would like to take a work placement year it may be possible, provided your grades are satisfactory after your first year, to switch over to the four-year Business Management with Marketing course which includes a placement year in industry.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through our applicant portal.

Accreditations

This course is accredited by the Chartered Institute in Marketing for the purpose of gaining CIM qualifications through the Graduate Gateway. The Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world.

All students will be able to take the Introductory Certificate in Marketing award from the Chartered Institute of Marketing and by choosing specific options modules will be exempt from:

Certificate in Professional Marketing: Marketing module
Diploma in Professional Marketing: Strategic Marketing module
CAM Diploma in Digital Marketing: Marketing and Consumer
Behaviour module.

Year 1

First year modules will equip you with a broad understanding of the most important areas of business. This will underpin your further study.

Modules

Business Economics
Principles of Marketing
Organisational Behaviour and HRM
Financial Knowledge and Skills for Business
Business Project
Developing Academic and Employability Skills

Year 2

In your second year you have the opportunity to specialise in particular areas of business and marketing.

Modules

International Business Analysis
Law for Marketing
Managing Systems
Operations and Process Management
Marketing and Responsibility

Options*

Environmental Sustainability
Creativity in Enterprise
Design and Innovation
Purchasing and Supply
Working in the Voluntary Sector
Personal Finance
Gamification

*Option modules are indicative and may change, depending on timetabling and staff availability.

Final year

Your final year is very flexible. You will study three compulsory modules and can then create your own specialisms by choosing from a long list of marketing and business modules.

Modules

Business Strategy
Managing and Developing People
Research module

Marketing options*

Retail Marketing and Distribution 1 and 2
Marketing Communications 1 and 2
Marketing Planning and Strategy
Social Marketing
Consumer Psychology
Marketing Across Cultures
Business Values, Responsibility and Trust
Public Relations: Principles and Practice
Contemporary Issues in Marketing
Market Research

Business options*

Entrepreneurship: New Business Planning
Small Business and Entrepreneurship
Social Enterprise: New Business Planning
Emerging Financial Markets
Game Theory in Economics, Finance and Business
Political Economy in Europe
Financial and Capital Markets
Globalisation and International Markets
Business Ethics and Corporate Social Responsibility
Contemporary Economic Issues
Business Taxation
Current Issues in Finance
Corporate Financial Management
International Finance
Financial Management
Understanding Employee Relations
Employee Selection and Development
Researching Contemporary Issues in HRM
Leadership in Action
Understanding Organisational Behaviour
International Human Resource Management
Human Resource Management and Organisational Change
Managing the E-Enterprise
Innovations in E-Business and Mobile Commerce
Employment Law
Family Law
Intellectual Property Law
Human Rights and Business
Purchasing and E-Procurement
Supply Chain Management
Project and Event Management
Current Issues in Strategic Management

*Option modules are indicative and may change, depending on timetabling and staff availability.

Staff profile

Wybe Popma, Course Leader

In his role as senior lecturer Wybe teaches marketing and innovation at both undergraduate and postgraduate levels. With a background in industrial engineering and management, his interests and expertise relate to marketing, innovation, competition and managerial ethics. He has worked at several universities and business schools in the UK, the Netherlands, Switzerland and France.

His research interests revolve around product introduction strategies, prediction of new-product success, and the tension between managerial and consumer ethics.

You can read Wybe's full profile here.

Course statistics

Unistats and key information sets

Unistats enable you to compare information when choosing a UK university course. All UK universities publish Unistats data on their website.

Programme specification

The programme specification is the approved description of each course. They are updated following course changes, and give a detailed breakdown of the content and structure of the course.

Programme specification

These charts give an indication of how much time you will spend on different activities at each level of the course, and an indication of the balance of assessment by coursework, and written and practical exams. For courses with option modules, actual proportions will depend on the modules you choose.

Find out more about how the academic year and degree courses are organised, and about learning and assessment activities you might get to grips with at Brighton. More specific information about this course is detailed in the programme specification (linked above). You can find out also about the range of support we offer to help you adjust to university life.

Overall workload

Assessments

Careers and employability

Graduate careers

This course will prepare you for the marketing, advertising and PR industries, with possible roles including account executive, media planner, media buyer, event organiser, public relations officer and marketing executive.

Recent graduates have joined companies in roles such as:

Aspects Beauty, Junior Brand Manager
Hallam Internet, Digital Marketing Executive
Jellyfish, PPC Executive
Pure360, Pre-sales Business Development Executive
The Marketing Eye, Junior Marketing Executive.

Careers advice and support
Careers Service provides help and advice from the very start of your studies, on subjects including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business. Find out more on our careers service website.

Careers counsellor
The Business School's career development advisor, Christina Keiller is available to help you to write your CV, prepare for interviews and plan your career. She also works closely with tutors to ensure that our courses teach vocational skills as well as academic ones.

Entrepreneurship network
Beepurple is the university’s entrepreneurship support network. They offer free support for any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the academic year, designed to equip you with skills that will improve your employability and help you grow a successful business. By taking part in beepurple activities, you will meet like-minded people, hear how other recent graduates have set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit beepurple

Mentoring scheme
Momentum is our award-winning mentoring scheme. It pairs students with professionals who wish to share their experience. Students and their mentors meet regularly to exchange ideas. The scheme helps students to develop new skills and enhance their career prospects.

Fees and funding

Your fees

UK/EU (full-time) 9,250 GBP

International (full-time) 12,900 GBP

The fees listed here are for full-time courses beginning in the academic year 2018–19.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Location and living here

Location

About Brighton

Forward-thinking and welcoming, the city of Brighton & Hove is a community of creative and diverse people who share values like sustainability and inclusivity – just like its university.

Miles of pebble beaches, hundreds of bars, restaurants and clubs, a packed calendar of culture, music and sport and great independent and high street shopping attract visitors from all over the world. By the end of your course you’ll still be finding new things to enjoy about the city.

The Brighton Festival, England’s largest arts festival, takes place every May – as does the Great Escape Europe’s leading industry showcase for new music, 300 bands perform over three days at venues across the city. Major events celebrate Pride, digital culture, cinema, photography, food and the winter solstice. Our own Brighton Graduate show is a highlight, turning the university into the largest exhibition space in the south east as we celebrate the outstanding creativity of our students.

As a student here you’ll have a unique opportunity to experience what the city has to offer. Volunteering and placement opportunities enable you to play your part in the events, organisations and communities that make Brighton such a compelling place to be.

Campus where this course is taught

Moulsecoomb campus

Just two miles north of Brighton city centre and the seafront, Moulsecoomb is the largest of our five campuses with more than 8,000 students. A wide variety of subjects are taught here, from engineering and product design to business and law.

Students benefit from many professional-standard facilities, including a flight simulator, design and digital media suites, and specialist research laboratories. The campus library, Aldrich, offers long opening hours and a diverse collection of books and journals for students from all subject areas.

Sports enthusiasts will enjoy our basketball and badminton courts, fitness suite and climbing wall. The campus is also a few minutes walk from the South Downs National Park, providing a great place to relax during the summer months.

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Accommodation

Brighton

Our Brighton halls of residence are located across the city in Grand Parade, Moulsecoomb, Varley Park and Falmer.

Grand Parade is in central Brighton and has one hall of residence, Phoenix Brewery, within walking distance.
Moulsecoomb is two miles from the city centre and also has one hall of residence, Moulsecoomb Place, on campus.
Varley Park offers the biggest choice of student accommodation with ten halls of residence.
Falmer campus has two halls of residence: Great Wilkins and Paddock Field.
Varley Park and Falmer are around four miles from Brighton centre; there are good public transport services nearby.

Aside from halls, you have the option of Unihomes, which we let out to our students on behalf of private landlords. We recommend Unihomes and House Share when you’re balancing learning with placements, shifts and other commitments, because they give you more choice and flexibility.

You can also choose to join the many students who live away from campus in private rented accommodation. We have a list of high-quality, university-endorsed private sector accommodation and can help you find housemates to move in with.

Find out more on our accommodation webpages and if you have any questions, our accommodation team will be happy to help. You can contact them by email at accommodation@brighton.ac.uk or by telephone on 01273 644100.

Paddock Field

Moulsecoomb Place

Maps

Accommodation

University building

Moulsecoomb campus map

Find out more

Business and management news

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