Fashion Communication with Business Studies BA(Hons)

Year 1

Modules

• Study Skills in the Creative Industries

  This module is an introduction to study skills in HE practice-based courses at undergraduate level. You will be introduced to fashion communication through object and image analysis and to skills ranging from research to presentation.

• Introduction to Fashion Photography and Styling

  This module introduces you to fashion styling and photography through the exploration of subcultures and tribes. The module will equip you to experiment and test ideas in fashion photography and fashion styling.

  By looking at key stylists and photographers from recent history you will explore issues in identity, political and social change.

  You will be introduced to the photographic studios, the camera and to key principles of styling, to the roles of the fashion photographer and the fashion stylist.

• Introduction to Fashion Illustration and Imaging

  This module introduces you to fashion illustration and imaging, and visual research and processes from the hand-drawn sketch to the digital image.

  It equips you to experiment and test ideas in fashion drawing, visual research and processes and explores fashion and identity through outputs such as magazines, fanzines and interactive imaging.

• Introduction to Visual Promotion

  This module introduces you to the subject of visual promotion through the exploration of social and cultural capital. You will be introduced to the value of fashion trends, fashion forecasting and its influences on fashion brands.

  The module explores the impact of new and emergent technologies and their impact upon visual promotion and how these can be utilised as fashion communicators. Lectures on fashion trends and forecasting, emergent technologies, workshops, tutorials and learning to promote your ideas.

• Market Research and Business in the Creative Industries

  This module introduces you to and equips you with a range of transferable skills, qualities and attitudes that will prepare you for professional career paths in the creative industries. Through investigation and critical reflection, you will have the opportunity to develop your knowledge and appreciation of the scale and scope of the creative industries and begin to locate yourself, your interests and your practice within a vocational context.

• Design and Culture Under Scrutiny

  This module introduces key debates relevant to the analysis of the past and present in fashion, textiles and fashion communication. Through lectures, seminars and exhibition visits, you will be introduced to, and engage with, critical ideas and academic approaches relevant to your field of study.

  The module is designed to support studio work through the development of critical thinking and formal written skills.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. When you have applied to us, you’ll be told about any new developments through Student View.

Start of Spring by Feiyi Hung, winner of the 2019 Photography Award at Graduate Fashion Week

Year 2

In year 2 you will specialise in one of three areas.

• Fashion photography and styling
• Fashion imaging, film and interaction
• Visual promotion

You will also choose whether to undertake a third year placement or progress straight to your final year.

Modules

• Editorial Brief
• Pathway Projects
• Creative Collaboration in the Fashion Industry
• Preparing for and Engaging with Business
• The Clothes and Fabric of Society 

For a year 2 group project, students produce magazines over three months, each taking an individual role such as photographer, stylist, designer, art director or writer. The Brighton shop Magazine then gives the publications a pop-up window display for a weekend, with students keeping the profits.

Placement year

After your second year will have the opportunity to complete a year in industry within the diverse fashion communication sector with a dedicated placement team to support you in your research, preparation and application for placements.

This process begins in the second year when you will complete a compulsory professional practice module which will support you to develop skills and promotional material to make applications for placements.

You will also receive an individual service to guide you towards your first choices and to support you while on placement. The placement year in industry is academically assessed and your degree award will reflect your industry experience. The placement is for a minimum of 20 weeks.

You may find placements across the following a broad range of areas including: fashion forecasting, fashion photography and styling, features editing, picture editing, fashion buying, fashion PR, fashion event planning, fashion merchandising and visual merchandising.

You can see some of the places that our students have been on placement in the careers panel below. 

Samruddhi Karandikar’s turned her placement in logistics and operations at Italian luxury brand Max Mara in London into a full-time job on graduation.

Final year

In your final year you will choose and research an area of study, and then develop this study into your final project with a series of outcomes. You will also complete a business plan. 

You will also be part of a final exhibition where industry contacts are invited to see your work.

Modules

• Fashion Communication Research, Investigation and Proposal
• Fashion Communication Final Project and Portfolio
• Design Management and Business Plan
• Historical and Critical Studies Research Project.

Graduate Fashion Week 2019. Fashion Communication with Business Studies students showcase their work at this major fashion event in London. 

Facilities

• Media Centre, including specialist equipment including materials for sound, film and photography available for short term loan, computer rooms with contemporary software for digital image processing and manipulation, graphic layout and typography, animation, film and sound production and editing.
• Access to Mac suites, Adobe Photoshop, Illustrator, InDesign, Premiere.
• Photographic Services Unit including well-equipped dark room, studio and camera loan facilities.
• Students also have access to the TECH HUB – a team of technical demonstrators based in Grand Parade who provide specialist creative software support including Adobe CC (Photoshop, Illustrator, Premiere, After Effects etc) , Rhino, Blender and C4D, as well as web and blog-related software. They manage digital manufacturing services within the School of Art and Media, including laser cutting, 3D printing, CNC routing, plasma cutting and 3-axis CNC milling. They also have VR headsets and 3D scanners. The TECH HUB has its own dedicated PC suite with all of the software they support as well as standard university programmes.
• Department print bureau.
• One of the country's best-stocked specialist art and design libraries.
• Internationally important Design Archives.
• On-site supplies shop.

Click image above to take a virtual tour of our facilities.

Meet the team

Rachael Taylor, course leader
Rachael is a fashion artist whose work looks into practical and interventional experiences that engage a wider audience in the fashion and socio-economic debates. Her recent work explores the value systems between wellness and fashion consumption.

Other staff on the course include:

• Mark Wells - senior lecturer and a practising interaction designer. His research interests explore the intersectionality of the digital and analogue spaces.
• Chris Arran – fashion Imaging, illustration and graphic design, specialising in multimedia illustration
• Eloise Calandre – photography and moving image, with specialist knowledge in contemporary digital practice
• Emma Collins – visual promotion, specialising in social media and maker spaces
• Jules Findley – specialising in fashion communication, fashion illustration, postproduction in film, fashion imaging, catwalk photography, embodied materiality and material knowledge.
• Chris Hagan – technical demonstrator
• Daniela Hatfield – visual promotion, specialising in trend forecasting and project development

International requirements and visas

We can help you meet our English language or academic entry requirements.

Visas and immigration advice

Portfolio advice 

Online portfolio

Once you have applied, we'll ask you for a digital portfolio (Tumblr, Flickr or any other type of folders via link) consisting of 15–20 images containing:

• drawing ability and experimentation
• conceptual ideas
• two or three sketchbook pages
• ideas related to fashion
• 2D or 3D experimentation ideas or tests.

In usual circumstances you would have the opportunity to bring a physical portfolio to interview. As we are focusing on online portfolios this year, you may wish to use our guidance for physical portfolios as inspiration on what to include:

• evidence of an awareness of concept, image, illustration, film
• evidence of use of drawing to record and develop ideas
• experimental approaches to investigation and discovery of materials/processes
• ability to carry an idea forward from concept
• potential to experiment and explore ideas, techniques
• examples of life drawing
• 2D visual evidence of development
• two working sketchbooks, source ideas, experimentation.

We also expect applicants to demonstrate an awareness of fashion and fashion communication within a wider context, eg fashion trends, artistic, cultural and social movements.

Find out more about how to create and submit your portfolio.

Course fees

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is £1,410 for UK students and £2,180 for international students. This fee may be subject to small increases, in line with inflation.

Info

The fees listed here are for full-time courses beginning in the academic year 2023–24.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

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