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Business students discussing their project with a lecturer

Marketing Management BSc(Hons)

  • Intro
  • Course
    content
  • Careers
  • Entry
    criteria
  • Fees
  • Location
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    touch
  • Related

Intro

In a fast-changing and dynamic business environment, the role of marketing professionals has become more critical in ensuring the long-term success and survival of organisations and brands.

The three-year Marketing Management BSc(Hons) will provide you with the skills and experience to become a marketing professional, and the confidence to progress into a number of roles, from product marketing to public relations.

Your study will include specialisms such as branding, consumer psychology, market research and digital marketing, while also considering the environmental and ethical dimensions of marketing practice.

Right from the first year you will engage in live client project work, putting your developing skills and knowledge into practice and develop innovative approaches to solving marketing problems.

The course is accredited by the Chartered Institute of Marketing (CIM) giving you the opportunity to graduate with a degree and a CIM Diploma in Professional Marketing depending on which modules you choose.

You might also be interested in our Marketing Management with Placement Year BSc(Hons). Studied over four years, it includes a paid placement year in industry.

Key facts

Location Brighton: Moulsecoomb

UCAS code N501

Full-time 3 years

Accredited by the Chartered Institute of Marketing

Join an online event

Apply now with UCAS

“A lot of creativity goes behind the teaching of the different modules and shows how great the lecturers are, creating unique sessions every day.”

Evelina Börjesson, Marketing Management

Course content

How this course is delivered

We've made some changes to the way our courses are taught to keep everyone safe, connected and involved in university life.

At the moment, students have a blend of on-campus and digitally enabled remote learning that provides lots of opportunities to interact and engage with lecturers and other students.

Find out what these changes mean for this course

Course structure

In your first year you will gain a broad understanding of the principles of marketing and how they relate to business management. There is a focus on developing professional skills and you will have an opportunity to put these into practice through live project work with local organisations.

In your second year you will develop your understanding of market research, insight, strategy and planning and cover law for marketing and the ethical behaviour of modern marketers.

During your final year you have the opportunity to specialise and tailor your learning to your own specific areas of interest through a number of specialist modules including Digital Strategy, Driving Innovation, Public Relations and Social Media Marketing.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through Student View.

Students sitting around desk

Year 1

In your first year you will develop your own brand, client management abilities and team leadership skill which you can apply in live projects with local organisations.

Core modules include aspects of economics, digital and social media marketing, marketing principles, understanding markets and finance for marketing.

Modules

  • Business Economics

    In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

  • Digital and Social Media Marketing

    This module will introduce you to the challenges and opportunities of marketing across a range of digital and social media platforms.

    Whilst the founding principles of marketing remain unchanged, their application has evolved considerably with the development and use of a range of digital tools.

    Based upon the CIM’s Digital Marketing programme, this module will give you an opportunity to develop your knowledge of the design, implementation and evaluation of digital and social media marketing strategies.

  • Principles of Marketing

    This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

    You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

  • Management Accounting for Marketers

    This module will introduce you to the underpinning management accounting and measurement concepts required of a modern marketing manager. You will develop your understanding of key financial and management accounting terminology and activities, the role of finance in marketing planning and be introduced to the subjects of marketing measurement, metrics and analytics.

    This module examines brand performance measures and how they are used to support the development of future marketing plans and activities.

  • Understanding Markets and Consumers

    Throughout this module you will examine the underpinning principles of consumer behaviour/psychology, and explore the relationship between brands, their competitors and customers.

    You'll be able to examine the external marketing environment encompassing both macro and microfactors alongside further consideration of the dynamics of marketing in relation to competitive environments.

    Insight will be provided into different market sectors to develop your awareness of a range of market trends and developments.

  • The Professional Marketing Practitioner

    On this module you will develop a range of professional, academic and employability skills to help you achieve success both at university and in graduate employment.

    Specific features include; early formative assessment of key academic skills, participation in a team skills development centre, the creation of your personal brands and other recruitment documentation, reflective practice and career/personal development planning.

Business school students

Year 2

In your second year, more advanced modules develop your skills in analytics, strategy and content generation ready for your marketing career.

Modules

  • Marketing and Responsibility
  • Law for Marketing
  • Marketing Planning and Strategy
  • Marketing Research and Insight
  • Marketing Analytics
  • Content, Copy and Creative
Business school students

Final year

During your final year, you will complete a research project. You will also choose option modules allowing to tailor your course to your interests and career aspirations. Depending on your module choices, this can give you exemptions from CIM examinations.

Core module

  • Marketing Management and Leadership

Options*

  • Small Business and Entrepreneurship
  • Social Enterprise: New Business Planning
  • Placement Project
  • E-commerce and Online Consumer Behaviour
  • Retail Marketing and Distribution
  • Marketing Communications
  • Futurism for Marketers
  • Customer Relationship Management and Services Marketing
  • Consumer Psychology
  • Digital Customer Experience
  • Digital Optimisation
  • Innovation in Marketing
  • Contemporary Issues in Marketing
  • Public Relations
  • Marketing Across Cultures
  • Responsible Enterprise
  • Big Data and Business Intelligence

*Option modules are indicative and may change, depending on timetabling and staff availability.

business school students

Staff profile 

Lyvia Royd-Taylor, course leader

Lyvia Royd-Taylor is the undergraduate course leader for the Marketing Management BSc and Business Management with Marketing BSc. She has been a lecturer at the University of Brighton since 2001. She teaches Principles of Marketing, Marketing and Ethics, and Marketing Communications.

Lyvia is a member of the Chartered Institute of Marketing and has an MBA from the University of Birmingham, PGCert in Academic Practice from the University of Brighton, and BSc in Biomedical Sciences from Queen Mary’s, University of London. Lyvia’s research interests combine her qualifications in Marketing and Biomedical Sciences, focusing on the use of Autonomous Sensory Meridian Response (ASMR) in Advertising. Lyvia has been a course leader at both undergraduate and postgraduate levels and has taught in both the UK and France. 

Read more about Lyvia

lyvia-royd-cropped

Our latest news

Anti-drug battle community film by Brighton students shortlisted for London film festival

Anti-drug battle community film by Brighton students shortlisted for London film festival

A short film made by students as part of the Marketing Management BSc course has been shortlisted for the London Rolling Film Festival.

Creative teaching and teaching creativity

Creative teaching and teaching creativity

As we continue to offer blended-learning to our students, two of our undergraduate lecturers, Midgie Thompson and Paul Levy have introduced an innovative approach to engaging students studying our second-year optional module, Creativity in Enterprise.

Students seeking local business projects

Students seeking local business projects

We’re looking for local businesses who would benefit from free insight from our enthusiastic and innovative teams of students.

“Lets get ahead of the game” – the paper pushing for an effective Covid-19 vaccine strategy

“Lets get ahead of the game” – the paper pushing for an effective Covid-19 vaccine strategy

University of Brighton professor and social marketing expert Jeff French has contributed to a paper which is advising governments on how to encourage vaccine uptake, should one emerge.

Read more from our blog

Careers

Accreditations 

This course is accredited by the Chartered Institute of Marketing for the purpose of gaining CIM qualifications through the Graduate Gateway.

The Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world. All students will qualify for the CIM Foundation Certificate in Marketing award by successfully completing the Marketing Principles module. 

Furthermore, by choosing specific option modules you may graduate with:

  • CIM Certificate in Professional Marketing 
  • CIM Diploma in Digital Marketing
  • CIM Diploma in Professional Digital Marketing.

CIM logo

Prepare for your career 

Throughout the course you will develop confidence and expertise in analysis, business communication, teamwork, and transferable skills in preparing briefs, plans and reports, presenting, budgeting and evaluation.

We help you prepare for your career through:

  • Brighton Business school placement and recruitment events held twice a year involving a range of well-known, national companies as well as smaller, local businesses.
  • Regular Business School employability weeks which offer a range of activities to boost your employability.
  • A dedicated Placements and Employability team who support you in developing your employability and securing a work placement.

As a Business School student you will also have access to JobTeaser, an online placements system presenting placement options in the UK and across Europe.

BU_BUSINESS_AW_065

Placements 

As a student completing a work placement, you are one step ahead when it comes to securing the right job after your course. You are encouraged to take placement opportunities during your holidays to build valuable work-related experience for your CV.

By doing a placement during your studies, you get to:

  • Apply your learning to real-life situations and challenges
  • Develop your existing skills and gain new ones
  • Explore career options, helping you to think about what you want to do as well as finding out what you don’t
  • Boost your confidence, time-management and organisational skills
  • Make useful contacts whilst working in a professional environment

This real-life work experience is valued highly by employers and will give you a distinct advantage over others when applying for jobs and starting your career.

Brighton_Uni_IBM_Students_high_res-8

Professional links 

Employers are involved throughout the degree programme to ensure you develop the skills they need. Businesses work with us on guest lectures, placement opportunities and with live project briefs – where students present solutions to a group of employers.

Agency experience: Bright Young Things

Our student-led marketing and PR consultancy, Bright Young Things, was set up to provide businesses with marketing services, whilst boosting the professional experience and employability skills of students. Students have been working with over 30 local organisations including Eastbourne Borough Council, St Wilfred’s Hospice, Hastings Voluntary Action, Pestalozzi, Grand Flowers Florists and Age Concern.

Graduate destinations 

Graduating with a specialist degree in marketing improves your employment prospects in this highly competitive sector. After graduating you will be well qualified for roles such as:

  • Marketing executive
  • Market researcher
  • Brand executive
  • Advertising account executive
  • Public relations officer
  • Digital marketing account executive
  • Social media executive

Postgraduate study

This degree also opens up a range of postgraduate study options. At Brighton, for example,  you could progress on to:

  • ACCA Accounting MSc
  • Economics and Finance MSc
  • Finance and Risk Management MSc
  • Finance and Investment MSc
  • Finance and Banking MSc
  • Finance and Accounting MSc
  • Management MSc

Supporting your employability 

Outside of your course, our Careers Service is here to support you as you discover (and re-discover) your strengths and what matters to you. We are here for you throughout your university journey as you work towards a fulfilling and rewarding career.

Connect with our careers team

  • Find part-time work that you can combine with your studies.
  • Find, or be, a mentor or get involved with our peer-to-peer support scheme.
  • Develop your business ideas through our entrepreneurial support network.
  • Get professional advice and support with career planning, CV writing and interview top tips.
  • Meet potential employers at our careers fairs.
  • Find rewarding volunteering opportunities to help you discover more about what makes you tick, and build your CV.

Whatever your career needs, we are here to help. And that's not just while you are a student, our support carries on after you've graduated.

Find out more...

Coloured background with the words Be More, Connected, Skilled, Emlployable

Entry criteria

Entry requirements

A-levels or BTEC
Entry requirements are in the range of A–level BCC–CCC (104–96 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range.

International Baccalaureate
26 points, with three subjects at Higher level.

Access to HE Diploma
Pass with 60 credits overall. At least 45 credits at level 3, with 24 credits at merit.

Studied before or got relevant experience?
A qualification, HE credits or relevant experience may count towards your course at Brighton, and could mean that you do not have to take some elements of the course or can start in year 2 or 3. 

English language requirements
IELTS 6.0 overall with a minimum of 5.5 in each element. Find out more about the other English qualifications that we accept.

Don’t meet these entry requirements?
Our Business Management BSc(Hons) with integrated foundation year provides an extra year of study at foundation level if you do not have the academic qualifications or experience needed for entry to this course.

Successful completion of the foundation year enables you to progress onto year 1 of this degree.

International requirements and visas

International requirements by country
Country name
Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language centre

For English language preparation courses.

Visit our International College

For degree preparation courses.

Visas and immigration advice

Applying for a student visa

Check out our step-by-step guidance.

Fees

Course fees

UK (full-time) 9,250 GBP

International (full-time) 13,572 GBP

What's included

You may have to pay additional costs during your studies. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. A summary of the costs that you may be expected to pay, and what is included, while studying a course in Brighton Business School are listed here.

  • Students who choose to take an optional placement will have travel and living expenses. The cost of this depends on where and how long your placement is.
  • Some courses include optional field trips for which the school pays – you may incur minimal costs such as for food and drink and should budget up to £15.
  • You will be required to buy textbooks and should budget up to £150.

You can chat with our enquiries team through the Stay in touch panel at the end of this page if you require further information. Or check our finance pages for advice about funding and scholarships, as well as more information about fees and advice on international and island fee-paying status.

Info

The fees listed here are for full-time courses beginning in the academic year 2021–22.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

Location

Local area

About Brighton

The city of Brighton & Hove is a forward-thinking place which leads the way in the arts, technology, sustainability and creativity. You'll find living here plays a key role in your learning experience.

Brighton is a leading centre for creative media technology, recently named the startup capital of the UK.

The city is home to a national 5G testbed and over 1,000 tech businesses. The digital sector is worth over £1bn a year to the local economy - as much as tourism.

All of our full-time undergraduate courses involve work-based learning - this could be through placements, live briefs and guest lectures. Many of these opportunities are provided by local businesses and organisations.

It's only 50 minutes by train from Brighton to central London and less than 40 minutes to Eastbourne. There are also daily direct trains to Bristol, Bedford, Cambridge, Gatwick Airport, Portsmouth and Southampton.

Map showing distance to London from Brighton
Brighton Beach sunset

Campus where this course is taught

Moulsecoomb campus

Two miles north of Brighton seafront, Moulsecoomb is our largest campus. Subjects taught here include architecture, business, computing, construction, engineering, geography, product design, law and pharmacy.

On campus you will find professional-standard facilities including a flight simulator, trading room, design and digital media suites and specialist research laboratories, alongside the library, student centre, a nursery, fitness facilities and Students’ Union. There are excellent public transport links.

The Big Build
A major transformation of our Moulsecoomb campus began in summer 2018. By the time the Big Build is complete, there’ll be new halls of residence, academic building, and Students’ Union and fitness facilities – all created with sustainability, inclusivity and community in mind.

As the development grows it will provide many exciting learning opportunities for our students, ranging from live projects, placements and internships with the companies involved to guest lectures and site visits.

The Big Build

Accommodation

Brighton: Moulsecoomb

We guarantee an offer of a place in halls of residence to all eligible students.

Halls of residence
We have halls of residence across Brighton in the city centre, Moulsecoomb, Varley Park and Falmer.

  • You'll be prioritised for accommodation in the halls that are linked to your teaching base, subject to availability.
  • Moulsecoomb campus is linked to Varley Park and Moulsecoomb Place halls. All halls are self catered, but if you prefer you can add in a food and drink plan.
    • Varley Park offers a mix of rooms. It is around two miles from Moulsecoomb campus and four miles from the city centre. Public transport in the city is excellent, and there’s a shuttle bus between our Brighton campuses during term time.
    • Moulsecoomb Place halls are all self-catered and are located right on campus.

Want to live independently or in a university-managed house? We can help – find out more about unihomes and unilets or private renting.

Modern accommodation at nearby Varley Halls

Modern accommodation at nearby Varley Park

Relaxing in halls near the campus

Relaxing in halls near the campus

Students eating at the Hub

Students eating at the Hub

Maps

Moulsecoomb campus map

Student views  

Evelina Börjesson

"Studying a marketing degree at the university is proving to be a great experience filled with fantastic lectures, seminars and workshops. A lot of creativity goes behind the teaching and shows how great the lecturers are and their passion for creating unique sessions every day.

The mixture of both staff and students creates an amazing atmosphere for learning with a lot of room for development, both professionally and personally.The campus facilities and resources available are incredible and never-ending. Great spaces for socialising in various different cafeterias to hang out in-between classes or to put your head down and get some work done.

I would definitely recommend a marketing degree at Brighton – not only will you have a great time studying but you will also get to spend a few years in an amazing, vibrant city."

Evelina Börjesson

Jo Mackrell

"Having been drawn in by the passionate marketing presentation at an open day, I decided that Brighton was definitely the right place for me, and I looked forward to learning more about the world from a marketing perspective.

Throughout the first year of my course, I have gained valuable knowledge, not just in terms of marketing, but also in business as a whole – as I studied economics and finance alongside the more focused marketing modules. I have also acquired skills in Adobe’s Photoshop, WordPress and Excel, that I know will prove helpful in the future. In addition, my presentational skills have improved significantly since I started the marketing management course in September, as has my confidence as a whole.

I feel like I have flourished during my first year at university thanks to the incredible enthusiasm and on-going support of my personal tutor, and the wonderful course mates that I have found. Along the way, I have had a lot of fun and look forward to what the next few years will have in store for me."

Jo Mackrell

Matt Cross

"My first year as a student at Brighton surpassed my expectations. I knew the social and nightlife aspects of being a student in Brighton were going to be quality, but I wasn't aware of how enjoyable being a student could be too.

As well as being able to choose to study a subject that I enjoy, the way that the university staff were able to get us, on the course, to interact with each others meant that we formed a close-knit group inside and outside of our studies. This meant that group work wasn't as daunting as I'd first feared, and for individual assignments we could interact amongst ourselves and help each other. That, combined with a well-balanced selection of modules, ranging from written and practical assignments, meant that the course was catered towards everyone's abilities and needs. Everyone I know felt that they enjoyed the course.

The help we had from our tutors extended beyond just the assignments, of course that was the priority but they were always there for advice on pretty much anything, which definitely made myself and many others on the course settle in a lot faster – especially in that first few weeks.

Overall, I thought my first year of uni at Brighton was a great experience and roll on the second year."

Matt Cross

Douglas McFadyean 

Please enable targeting cookies in order to view this video content on our website, or you can watch the video on YouTube.

Douglas McFadyean was awarded the Bright Young Things Prize for the best performing second-year marketing student and the Merit Scholarship Award at our 2018 annual Excellence Awards. Douglas is studying Marketing Management and talks to us about how the course and lecturers supported him in developing his brand and ultimately in setting up his own business as part of his course.

Stay in touch

Join an online event

If you have a question about this course, our enquiries team will be happy to help.

01273 644644


Find out more about what it's like to study here, and pick up some top tips, by subscribing to our Brighton Business School blog.

Statistics

These charts give an indication of how much time you will spend on different activities at each level of the course, and an indication of the balance of assessment by coursework, and written and practical exams. For courses with option modules, actual proportions will depend on the modules you choose.

Find out more about how the academic year and degree courses are organised, and about learning and assessment activities you might get to grips with at Brighton. More specific information about this course is detailed in the programme specification (linked above). You can find out also about the range of support we offer to help you adjust to university life.

Overall workload

Assessments

Discover Uni

Discover Uni enables you to compare information when choosing a UK university course. All UK universities publish Discover Uni data on their website. Discover Uni will be launching a widget this month that will show top line stats for this course. Once live, the widget will appear below. 

Programme specification

The programme specification is the approved description of each course. They are updated following course changes, and give a detailed breakdown of the content and structure of the course.

Programme specification

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