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Students working in Elm House TEF 2023 Silver logo

Marketing Management BSc(Hons)

  • Intro
  • Entry
    criteria
  • Course
    content
  • Careers
  • Fees
    and costs
  • Location and
    student life
  • Stay in
    touch
  • Related
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Intro

Marketing professionals play a critical role in the success and survival of organisations and brands.

From the get-go you’ll put your skills and knowledge into practice by working on client-based projects, developing innovative solutions to marketing problems.

We focus on building your understanding of branding, consumer psychology, market research and digital marketing – but with ethical and environmental best practice in mind. You also have the opportunity to gain valuable industry experience and earn money with an optional placement year.

We are the only university in the UK to offer a dual award with CIM: depending on the modules that you choose, you could graduate with a CIM Diploma alongside your Marketing Management degree.

The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – an accreditation achieved by fewer than 6% of business schools globally.

Key facts

Location Brighton: Moulsecoomb

UCAS code N501

Full-time 3 years
With placement 4 years

Accredited by the Chartered Institute of Marketing

Apply now with UCAS for 2024

Top 10% for graduate earnings in business and management, among universities with comparable entry levels.

(Average earnings three years after graduating, Longitudinal Education Outcomes 2022)

Brighton has a range of lecturers that are strongly passionate about what they teach. The facilities are great and classes are engaging.

Angela Freeman, Marketing Management degree student

Entry criteria

Entry requirements

A-levels or BTEC
Entry requirements are in the range of A–level BBB–BCC (120–104 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range.

International Baccalaureate
26 points, with three subjects at Higher level.

Access to HE Diploma
Pass with 60 credits overall. At least 45 credits at level 3, with 24 credits at merit.

T-level
Merit in the Management and Administration or Digital Business Services T-levels. No other T-levels are accepted.

Studied before or got relevant experience?
A qualification, HE credits or relevant experience may count towards your course at Brighton, and could mean that you do not have to take some elements of the course or can start in year 2 or 3. 

English language requirements
IELTS 6.0 overall with a minimum of 5.5 in each element. Find out more about the other English qualifications that we accept.

Don’t meet these entry requirements?
Our Business Management BSc(Hons) with integrated foundation year provides an extra year of study at foundation level if you do not have the academic qualifications or experience needed for entry to this course.

Successful completion of the foundation year enables you to progress onto year 1 of this degree.

International requirements and visas

International requirements by country
Country name
Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language centre

For English language preparation courses.

Visit our International College

For degree preparation courses.

Visas and immigration advice

Applying for a student visa

Check out our step-by-step guidance.

Flexible admissions

When you apply to Brighton we want to hear about who you are. Grades are never the whole picture; we're interested in things like creativity, resourcefulness, persistence and the capacity to think big and find new ways of doing things. And we recognise that not everyone has the same background. That's why we treat everyone who applies as an individual. We recognise many qualifications and we care about all of your achievements and the experiences you've had that set you apart.

Find out more

Graphic with the text 'Potential + possibility'

100% of graduates in work or doing further study 15 months after the course

(Students graduating during 2018–2020, Graduate Outcomes Survey) 

Course content

Course structure

In your first year you will gain a broad understanding of the principles of marketing and how they relate to business management. There is a focus on developing professional skills and you will have an opportunity to put these into practice through live project work with local organisations.

In your second year you will develop your understanding of market research, insight, strategy and planning and cover law for marketing and the ethical behaviour of modern marketers.

During your final year you have the opportunity to specialise and tailor your learning to your own specific areas of interest through a number of specialist modules.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through Student View.

Student laughing in a seminar

Year 1

In your first year you will develop your own brand, client management abilities and team leadership skill which you can apply in live projects with local organisations.

Core modules in year 1 of the Marketing Management degree include aspects of economics, digital and social media marketing, marketing principles, understanding markets and finance for marketing.

Modules

  • Business Economics

    In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

  • Digital and Social Media Marketing

    This module will introduce you to the challenges and opportunities of marketing across a range of digital and social media platforms.

    Whilst the founding principles of marketing remain unchanged, their application has evolved considerably with the development and use of a range of digital tools.

    Based upon the CIM’s Digital Marketing programme, this module will give you an opportunity to develop your knowledge of the design, implementation and evaluation of digital and social media marketing strategies.

  • Marketing Principles

    This module introduces the role and function of marketing within organisational frameworks. You'll develop an understanding of basic qualitative and quantitative tools available for analysing and interpreting the marketing environment.

  • Management Accounting for Marketers

    This module will introduce you to the underpinning management accounting and measurement concepts required of a modern marketing manager. You will develop your understanding of key financial and management accounting terminology and activities, the role of finance in marketing planning and be introduced to the subjects of marketing measurement, metrics and analytics.

    This module examines brand performance measures and how they are used to support the development of future marketing plans and activities.

  • Understanding Markets and Consumers

    Throughout this module you will examine the underpinning principles of consumer behaviour/psychology, and explore the relationship between brands, their competitors and customers.

    You'll be able to examine the external marketing environment encompassing both macro and microfactors alongside further consideration of the dynamics of marketing in relation to competitive environments.

    Insight will be provided into different market sectors to develop your awareness of a range of market trends and developments.

  • The Professional Marketing Practitioner

    On this module you will develop a range of professional, academic and employability skills to help you achieve success both at university and in graduate employment.

    Specific features include; early formative assessment of key academic skills, participation in a team skills development centre, the creation of your personal brands and other recruitment documentation, reflective practice and career/personal development planning.

Group of students working together in Elm House

Year 2

In your second year, more advanced modules develop your skills in analytics, strategy and content generation ready for your marketing career.

Modules

  • Marketing and Responsibility
  • Law for Marketing
  • Digital Customer Experience
  • Marketing Research and Insight
  • Marketing Analytics
  • Services Marketing
Student studying in Elm House

Placement year

Gain valuable industry experience and earn money on an optional placement year. Return to your final year with confidence, hands-on experience and contacts.

During your placement year you'll complete a business project. This project is an assessed part of your degree and, depending on the topic you choose, could also provide a valuable piece of insight for your placement employer.

Previous placement companies include American Express, BMW, Bosch, Channel 4, Disney, Electronic Arts, Hewlett Packard, Home Office, IBM, Ipsos Mori, ITV, lastminute.com, Microsoft and Rolls-Royce Motor Cars.

Our dedicated Placements and Employability team are here to support you in getting a placement, as well as while you're on placement.

Two workers chatting in a restaurant

Final year

During your final year, you will complete a research project. You will also choose option modules allowing to tailor your course to your interests and career aspirations. Depending on your module choices, this can give you exemptions from CIM examinations.

Core module

  • Marketing Management and Leadership
  • Marketing Planning and Strategy
  • Digital Optimisation OR Innovation in Marketing

Options*

  • Small Business and Entrepreneurship
  • E-Commerce and Online Behaviour
  • CRM and Services Marketing
  • Consumer Psychology
  • Marketing Across Cultures
  • Responsible Enterprise
  • Contemporary Issues in Marketing
  • International Law and Development
  • Futurism for Marketers
  • Retail Marketing and Distribution
  • Public Relations – Principles and Practice
  • Big Data and Business Intelligence
  • Destination Marketing
  • Marketing Communications

*Option modules are indicative and may change, depending on timetabling and staff availability.

Students on steps by Elm House cafe

Course leader 

Liz Hawkins

Liz is the undergraduate course leader for our Marketing Management BSc(Hons) course.

She's been a lecturer at the University of Brighton since 2006.

Liz is a member of the Chartered Institute of Marketing and has an MSc in Branding and Communication, PGCert in Teaching and Learning in Higher Education from the University of Brighton, and BA in Business Management with Marketing from the University of Derby.

Liz Hawkins

More about this subject at Brighton

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Angela studied on our Marketing Management BSc(Hons) degree, and has recently started a graduate role at the NHS.

Destination marketing through film and literature

Last week, students on our Destination Marketing module learned about historic fictional literature figure, Heidi.

Guest lecture: Analysing Eurovision as a destination marketing campaign

Our students have been looking at the Eurovision Song Contest as a case study to evaluate how events and festivals are used for destination marketing purposes.

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Careers

CIM accreditation 

This course is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications.

CIM is the largest professional marketing body in the world. All students will qualify for the CIM Foundation Certificate in Marketing award by successfully completing the Marketing Principles module and an option module. 

And depending on the option modules that you choose, you may graduate with:

  • CIM Certificate in Professional Marketing 
  • CIM Diploma in Digital Marketing
  • CIM Diploma in Professional Digital Marketing.

Find out about CIM accredited courses.

CIM logo

AACSB accreditation

The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

AACSB accredited schools lead business and management education, industry engagement and impactful research and enable our students to collaborate with academics in other world-leading universities.

Currently fewer than 6% of business schools globally are AACSB accredited. By gaining AACSB accreditation, the university has achieved its ambition to join a group of institutions considered to be the best business schools in the world.

AACSB accredited

Prepare for your career 

Throughout the course you will develop confidence and expertise in analysis, business communication, teamwork, and transferable skills in preparing briefs, plans and reports, presenting, budgeting and evaluation.

We help you prepare for your career through:

  • placement and recruitment events held twice a year involving a range of well-known, national companies as well as smaller, local businesses
  • regular employability weeks which offer a range of activities to boost your employability
  • a dedicated Placements and Employability team who support you in developing your employability and securing a work placement.

You will also have access to JobTeaser, an online placements system presenting placement options in the UK and across Europe.

Student leaving the business and law employability office

Placements 

As a student completing a work placement, you are one step ahead when it comes to securing the right job after your course. You are encouraged to take placement opportunities during your holidays to build valuable work-related experience for your CV.

By doing a placement during your studies, you get to:

  • Apply your learning to real-life situations and challenges
  • Develop your existing skills and gain new ones
  • Explore career options, helping you to think about what you want to do as well as finding out what you don’t
  • Boost your confidence, time-management and organisational skills
  • Make useful contacts whilst working in a professional environment

This real-life work experience is valued highly by employers and will give you a distinct advantage over others when applying for jobs and starting your career.

Placement student at IBM

Professional links 

Employers are involved throughout the degree programme to ensure you develop the skills they need. Businesses work with us on guest lectures, placement opportunities and with live project briefs – where students present solutions to a group of employers.

Agency experience: Bright Young Things

Our student-led marketing and PR consultancy, Bright Young Things, was set up to provide businesses with marketing services, whilst boosting the professional experience and employability skills of students. Students have been working with over 30 local organisations including Eastbourne Borough Council, St Wilfred’s Hospice, Hastings Voluntary Action, Pestalozzi, Grand Flowers Florists and Age Concern.

Graduate destinations 

Graduating with a specialist degree in marketing improves your employment prospects in this highly competitive sector. After graduating you will be well qualified for roles such as:

  • Marketing executive
  • Market researcher
  • Brand executive
  • Advertising account executive
  • Public relations officer
  • Digital marketing account executive
  • Social media executive

Postgraduate study

This degree also opens up a range of postgraduate study options. At Brighton, for example,  you could progress on to:

  • ACCA Accounting MSc
  • Economics and Finance MSc
  • Finance and Risk Management MSc
  • Finance and Investment MSc
  • Finance and Banking MSc
  • Finance and Accounting MSc
  • Management MSc

Supporting your employability 

Outside of your course, our Careers Service is here to support you as you discover (and re-discover) your strengths and what matters to you. We are here for you throughout your university journey as you work towards a fulfilling and rewarding career.

Connect with our careers team

  • Find part-time work that you can combine with your studies.
  • Find, or be, a mentor or get involved with our peer-to-peer support scheme.
  • Develop your business ideas through our entrepreneurial support network.
  • Get professional advice and support with career planning, CV writing and interview top tips.
  • Meet potential employers at our careers fairs.
  • Find rewarding volunteering opportunities to help you discover more about what makes you tick, and build your CV.

Whatever your career needs, we are here to help. And that's not just while you are a student, our support carries on after you've graduated.

Find out more...

Coloured background with the words Be More, Connected, Skilled, Employable

Fees and costs

Course fees

UK (full-time) 9,250 GBP

International (full-time) 15,900 GBP

The fees listed here are for the first year of full-time study if you start your course in the academic year 2024–25.

You will pay fees for each year of your course. Some fees may increase each year.

UK undergraduate and some postgraduate fees are regulated by the UK government and increases will not be more than the maximum amount allowed. Course fees that are not regulated may increase each year by up to 5% or RPI (whichever is higher).

If you are studying part-time your fee will usually be calculated based on the number of modules that you take.

Find out more

  • Fees, bursaries, scholarships and government funding info for UK and international undergraduate and postgraduate students
  • Student finance and budgeting while studying
  • About the university’s fees by checking our student contract and tuition fee policy (pdf).

What's included

You may have to pay additional costs during your studies. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. A summary of the costs that you may be expected to pay, and what is included, while studying a course in the School of Business and Law in the 2022–23 academic year are listed here.

  • Students who choose to take an optional placement will have travel and living expenses. The cost of this depends on where and how long your placement is.
  • Textbooks are available from the university library (many as e-books) but you may wish to budget up to £200 to buy your own copies.
  • For the International Tourism Management BSc, International Tourism Management with Marketing BSc, International Event Management BSc, and International Event Management with Marketing BSc, field trips are an optional activity, but we do strongly advise participation as they contribute to the overall experience of studying this degree. The cost for field trips is not included in the tuition fee and must be paid for by students, however please be assured we do try to keep field trip costs to a minimum and don't anticipate the total cost of a few field trips each year to exceed £30. If you would struggle to meet this cost, there is a hardship fund that you may be able to access.

You can chat with our enquiries team if you have a question or need more information. Or check our finance pages for advice about funding and scholarships as well as more information about fees and advice on international and island fee-paying status.

Location and student life

Campus where this course is taught

Moulsecoomb campus

Two miles north of Brighton seafront, Moulsecoomb is our largest campus and student village. Moulsecoomb has been transformed by a recent development of our estate. On campus you'll find new Students' Union, events venue, and sports and fitness facilities, alongside the library and student centre.

Over 900 students live here in our halls, Moulsecoomb Place and the new Mithras halls – Brunswick, Goldstone, Hanover, Preston and Regency.

Moulsecoomb has easy access to buses and trains and to all the exciting things happening in our home city.

Two people walking past Mithras halls

Accommodation

We guarantee an offer of a place in halls of residence to all eligible students. So if you applied for halls by the deadline you are guaranteed a room in our halls of residence.

Brighton: Moulsecoomb

Halls of residence
We have self-catered halls on all our campuses, within minutes of your classes, and other options that are very nearby.

You can apply for any of our halls, but the options closest to your study location are:

  • Mithras Halls are stylish new high-rises in the heart of the student village at our revitalised Moulsecoomb campus with ensuite rooms for more than 800 students.
  • Varley Park is a popular dedicated halls site, offering a mix of rooms and bathroom options at different prices. It is around two miles from Moulsecoomb campus and four miles from the city centre, and is easy to get to by bus.

Want to live independently?
We can help – find out more about private renting.

Relaxing in halls

Modern accommodation at Moulsecoomb

Mithras halls room with a view

Relaxing in halls near the campus

Student Union social space

Student Union social space at Moulsecoomb

Local area

About Brighton

The city of Brighton & Hove is a forward-thinking place which leads the way in the arts, technology, sustainability and creativity. You'll find living here plays a key role in your learning experience.

Brighton is a leading centre for creative media technology, recently named the startup capital of the UK.

The city is home to a national 5G testbed and over 1,000 tech businesses. The digital sector is worth over £1bn a year to the local economy - as much as tourism.

All of our full-time undergraduate courses involve work-based learning - this could be through placements, live briefs and guest lectures. Many of these opportunities are provided by local businesses and organisations.

It's only 50 minutes by train from Brighton to central London and less than 40 minutes to Eastbourne. There are also daily direct trains to Bristol, Bedford, Cambridge, Gatwick Airport, Portsmouth and Southampton.

Map showing distance to London from Brighton
Brighton Beach sunset

Maps

Moulsecoomb campus map

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Support and wellbeing

Your course team

Your personal academic tutor, course leader and other tutors are all there to help you with your personal and academic progress. You'll also have a student support and guidance tutor (SSGT) who can help with everything from homesickness, managing stress or accommodation issues.

Your academic skills

Our Brighton Student Skills Hub gives you extra support and resources to develop the skills you'll need for university study, whatever your level of experience so far.

Your mental health and wellbeing

As well as being supported to succeed, we want you to feel good too. You'll be part of a community that builds you up, with lots of ways to connect with one another, as well having access to dedicated experts if you need them. Find out more.

Sport at Brighton

Sport Brighton

Sport Brighton brings together our sport and recreation services. As a Brighton student you'll have use of sport and fitness facilities across all our campuses and there are opportunities to play for fun, fitness or take part in serious competition. 

Find out more about Sport Brighton.

Sports scholarships

Our sports scholarship scheme is designed to help students develop their full sporting potential to train and compete at the highest level. We offer scholarships for elite athletes, elite disabled athletes and talented sports performers.

Find out more about sport scholarships.

Students playing frisbee

Student views  

Angela Freeman

"Choosing the University of Brighton was one of the best decisions I ever made. Brighton has a range of lecturers that are strongly passionate about what they teach. The facilities are great and classes are engaging.

"The University of Brighton offers degree courses that provide a great mix between practical first-hand experience (which employers love) and theoretical knowledge, leaving you with a great combination of experiences to discuss at interviews.

"One of the fantastic things about the Marketing Management degree is that across the modules you are given the option to select companies of interest on which to base your projects on."

Angela Freeman with course leader Liz Hawkins

Ollie Taylor

"All the staff at the School of Business and Law were so welcoming from the start of my course, and always put not just my academic achievement at the forefront of everything they did, but my wellbeing too.

"Marketing Management is a varied course with a wide range of topics across modules, ranging from accounting and finance to consumer psychology. I feel like the course gave me a chance to explore different areas of marketing and find my strengths and weaknesses in each of these areas, as well as help clarify my career goals.

"I appreciated the wide range of assessment criteria, which didn’t just consist of essays and exams, but included group presentations and video projects. This kept the course engaging and representative of how you would be assessed in future employment.

"I had several opportunities to work with clients on the course, gaining valuable experience and enhancing my employability. As my manager has now told me, this experience is what set me apart from other applicants for my current job!"

Ollie Taylor

Evelina Börjesson

"Studying a marketing degree at the university is proving to be a great experience filled with fantastic lectures, seminars and workshops. A lot of creativity goes behind the teaching and shows how great the lecturers are and their passion for creating unique sessions every day.

The mixture of both staff and students creates an amazing atmosphere for learning with a lot of room for development, both professionally and personally. The campus facilities and resources available are incredible and never-ending. Great spaces for socialising in various different cafeterias to hang out in-between classes or to put your head down and get some work done.

I would definitely recommend a marketing degree at Brighton – not only will you have a great time studying but you will also get to spend a few years in an amazing, vibrant city."

Evelina Börjesson

Douglas McFadyean 

Please enable targeting cookies in order to view this video content on our website, or you can watch the video on YouTube.

Douglas McFadyean was awarded the Bright Young Things Prize for the best performing second-year marketing student and the Merit Scholarship Award at our 2018 annual Excellence Awards. Douglas is studying Marketing Management and talks to us about how the course and lecturers supported him in developing his brand and ultimately in setting up his own business as part of his course.

Stay in touch

If you have a question about this course, our enquiries team will be happy to help.

01273 644644

Find out more about what it's like to study here, and pick up some top tips, by subscribing to our School of Business and Law blog.

Statistics

Find out more about how the academic year and degree courses are organised, and about learning and assessment activities you might get to grips with at Brighton. More specific information about this course is detailed in the programme specification (linked below). You can find out also about the support we offer to help you adjust to university life.

Course and module descriptions on this page were accurate when first published and are the basis of the course. Detailed information on any changes we make to modules and learning and assessment activities will be sent to all students by email before enrolment, so that you have all the information before you come to Brighton.

Discover Uni

Discover Uni enables you to compare information when choosing a UK university course. All UK universities publish Discover Uni data on their website.

Programme specification

The programme specification is the approved description of each course. They give a detailed breakdown of the content and structure of the course, and are updated following course changes.

Programme specification

Related courses 19 courses

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  • Fashion Design with Business Studies BA(Hons)

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  • Business Management with Economics BSc(Hons)

  • Business Management with Entrepreneurship BSc(Hons)

  • Business Management with Finance BSc(Hons)

  • Business Management with Human Resource Management BSc(Hons)

  • Business Management with Law BSc(Hons)

  • Business Management with Marketing BSc(Hons)

‹ ›

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