Marketing Management BSc(Hons)

Course structure

In your first year you will gain a broad understanding of the principles of marketing and how they relate to business management. There is a focus on developing professional skills and you will have an opportunity to put these into practice through live project work with local organisations.

In your second year you will develop your understanding of market research, insight, strategy and planning and cover law for marketing and the ethical behaviour of modern marketers.

During your final year you have the opportunity to specialise and tailor your learning to your own specific areas of interest through a number of specialist modules including Digital Strategy, Driving Innovation, Public Relations and Social Media Marketing.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through our applicant portal.

Year 1

In your first year you will develop your own brand, client management abilities and team leadership skill which you can apply in live projects with local organisations.

Core modules include aspects of economics, digital and social media marketing, marketing principles, understanding markets and finance for marketing.

Modules

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Digital and Social Media Marketing

  This module will introduce you to the challenges and opportunities of marketing across a range of digital and social media platforms.

  Whilst the founding principles of marketing remain unchanged, their application has evolved considerably with the development and use of a range of digital tools.

  Based upon the CIM’s Digital Marketing programme, this module will give you an opportunity to develop your knowledge of the design, implementation and evaluation of digital and social media marketing strategies.

• Principles of Marketing

  This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

  You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

• Management Accounting for Marketers

  This module will introduce you to the underpinning management accounting and measurement concepts required of a modern marketing manager. You will develop your understanding of key financial and management accounting terminology and activities, the role of finance in marketing planning and be introduced to the subjects of marketing measurement, metrics and analytics.

  This module examines brand performance measures and how they are used to support the development of future marketing plans and activities.

• Understanding Markets and Consumers

  Throughout this module you will examine the underpinning principles of consumer behaviour/psychology, and explore the relationship between brands, their competitors and customers.

  You'll be able to examine the external marketing environment encompassing both macro and microfactors alongside further consideration of the dynamics of marketing in relation to competitive environments.

  Insight will be provided into different market sectors to develop your awareness of a range of market trends and developments.

• The Professional Marketing Practitioner

  On this module you will develop a range of professional, academic and employability skills to help you achieve success both at university and in graduate employment.

  Specific features include; early formative assessment of key academic skills, participation in a team skills development centre, the creation of your personal brands and other recruitment documentation, reflective practice and career/personal development planning.

Year 2

In your second year, more advanced modules develop your skills in analytics, strategy and content generation ready for your marketing career.

Modules

• Marketing and Responsibility
• Law for Marketing
• Marketing Planning and Strategy
• Marketing Research and Insight
• Marketing Analytics
• Content, Copy and Creative

Final year

During your final year, you will complete a research project. You will also choose option modules allowing to tailor your course to your interests and career aspirations. Depending on your module choices, this can give you exemptions from CIM examinations.

Core module

• Marketing Management and Leadership

Options*

• Futurism for Marketers
• Applied Marketing Communications
• Public Relations
• Retail Marketing
• Consumer Psychology
• Social Marketing
• CRM and Services Marketing
• Marketing across Cultures
• Digital and Social Media Marketing
• Marketing Across Cultures
• The Intelligent Enterprise Through Innovation and Technology
• E-commerce and Online Consumer Behaviour
• Search Engine Optimisation and Content Marketing Management
• Digital Strategy
• Driving Innovation

*Option modules are indicative and may change, depending on timetabling and staff availability.

Staff profile 

Lyvia Royd-Taylor, course leader

Lyvia Royd-Taylor is the undergraduate course leader for the Marketing Management BSc and Business Management with Marketing BSc. She has been a lecturer at the University of Brighton since 2001. She teaches Principles of Marketing, Marketing and Ethics, and Marketing Communications.

Lyvia is a member of the Chartered Institute of Marketing and has an MBA from the University of Birmingham, PGCert in Academic Practice from the University of Brighton, and BSc in Biomedical Sciences from Queen Mary’s, University of London. Lyvia’s research interests combine her qualifications in Marketing and Biomedical Sciences, focusing on the use of Autonomous Sensory Meridian Response (ASMR) in Advertising. Lyvia has been a course leader at both undergraduate and postgraduate levels and has taught in both the UK and France. 

Read more about Lyvia

International requirements and visas

We can help you meet our English language or academic entry requirements.

Visas and immigration advice

Course fees

What's included

You may have to pay additional costs during your studies. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. A summary of the costs that you may be expected to pay, and what is included, while studying a course in Brighton Business School are listed here.

• Students who choose to take an optional placement will have travel and living expenses. The cost of this depends on where and how long your placement is.
• Some courses include optional field trips for which the school pays – you may incur minimal costs such as for food and drink and should budget up to £15.
• You will be required to buy textbooks and should budget up to £150.

You can chat with our enquiries team through the Stay in touch panel at the end of this page if you require further information. Or check our finance pages for advice about funding and scholarships as well as more information about fees and advice on international and island fee-paying status.

Info

The fees listed here are for full-time courses beginning in the academic year 2020–21.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

Local area

Campus where this course is taught

Accommodation

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