Marketing Management BSc(Hons)

Why choose this course?

• Professional accreditation from the CIM
• Live client projects and specialist marketing modules that develop your expertise
• Graduate with a degree and a diploma from the Chartered Institute of Marketing

Our Marketing Management BSc(Hons) teaches specialist subjects including branding, consumer psychology, marketing metrics, marketing law, market research and digital marketing, while ensuring the development of fundamental business skills in finance and people management.

Learning is delivered through a stimulating mix of seminars, academic and industry lectures, group projects and workshops. There is a focus on the development of professional skills throughout the course, with live client project work a significant feature.

In the year 1 module The Professional Marketing Practitioner, you develop your own brands, client management abilities and team leadership skills, which you can then apply in number of applied projects working with local organisations.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through our applicant portal.

Year 1

In your first year, you will develop your own brand, client management abilities and team leadership skills, which you can then apply in projects with local organisations.

Core modules include aspects of economics, digital and social media marketing, marketing principles, understanding markets and finance for marketing.

You can choose option modules in year 3 to explore the subjects that really interest you in depth.

Modules

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Digital and Social Media Marketing

  This module will introduce you to the challenges and opportunities of marketing across a range of digital and social media platforms.

  Whilst the founding principles of marketing remain unchanged, their application has evolved considerably with the development and use of a range of digital tools.

  Based upon the CIM’s Digital Marketing programme, this module will give you an opportunity to develop your knowledge of the design, implementation and evaluation of digital and social media marketing strategies.

• Principles of Marketing

  This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

  You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

• Management Accounting for Marketers

  This module will introduce you to the underpinning management accounting and measurement concepts required of a modern marketing manager. You will develop your understanding of key financial and management accounting terminology and activities, the role of finance in marketing planning and be introduced to the subjects of marketing measurement, metrics and analytics.

  This module examines brand performance measures and how they are used to support the development of future marketing plans and activities.

• Understanding Markets and Consumers

  Throughout this module you will examine the underpinning principles of consumer behaviour/psychology, and explore the relationship between brands, their competitors and customers.

  You'll be able to examine the external marketing environment encompassing both macro and microfactors alongside further consideration of the dynamics of marketing in relation to competitive environments.

  Insight will be provided into different market sectors to develop your awareness of a range of market trends and developments.

• The Professional Marketing Practitioner

  On this module you will develop a range of professional, academic and employability skills to help you achieve success both at university and in graduate employment.

  Specific features include; early formative assessment of key academic skills, participation in a team skills development centre, the creation of your personal brands and other recruitment documentation, reflective practice and career/personal development planning.

Year 2

In your second year, more advanced modules develop your skills in analytics, strategy and content generation ready for your marketing career.

Modules

• Marketing and Responsibility
• Law for Marketing
• Marketing Planning and Strategy
• Marketing Research and Insight
• Marketing Analytics
• Content, Copy and Creative

Final year

During your final year, you will complete a research project. You will also choose option modules allowing to tailor your course to your interests and career aspirations. Depending on your module choices, this can give you exemptions from CIM examinations.

Core module

• Marketing Management and Leadership

Options*

• Futurism for Marketers
• Applied Marketing Communications
• Public Relations
• Retail Marketing
• Consumer Psychology
• Social Marketing
• CRM and Services Marketing
• Marketing across Cultures
• Digital and Social Media Marketing
• Marketing Across Cultures
• The Intelligent Enterprise Through Innovation and Technology
• E-commerce and Online Consumer Behaviour
• Search Engine Optimisation and Content Marketing Management
• Digital Strategy
• Driving Innovation

*Option modules are indicative and may change, depending on timetabling and staff availability.

Staff profile 

Principal Lecturer and course leader for our Marketing and Marketing Management degree programmes, Dan Bennett has worked at the university for over 15 years and is a CIM Chartered Marketer.

Alongside his current post at the university, Dan is also a visiting lecturer at European Business Schools and teaches for the CIM on their professional diploma.

Before joining the university, Dan worked as consultant and account manager and continues to offer consultancy support to a number of organisations.

As well as being Chair of the Academy of Marketing’s Special Interest Group, Dan founded and is Account Director for the experiential student-marketing agency, Bright Young Things, where he mentors over 40 student teams working with a range of client organisations.

Read more about Dan...

International requirements

We can help you meet our English language or academic entry requirements.

Course fees

Info

The fees listed here are for full-time courses beginning in the academic year 2019–20.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with us for advice about what is included and what optional costs you could face so you can budget accordingly. You can chat with our enquiries team through the Stay in touch panel at the end of this page.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Local area

Campus where this course is taught

Accommodation

Maps

Accommodation

University building

Moulsecoomb campus map