Marketing Management BSc(Hons)

Course in brief

Marketing professionals make sure that organisations are able to understand and meet customer needs effectively. In a fast-changing and dynamic environment, the role of marketing has become more critical than ever and now covers a wide variety of business activities.

Accredited by the Chartered Institute of Marketing and with links to the Chartered Institute of Public Relations and the Institute of Direct and Digital Marketing this course offers a specialised insight into marketing principles, practices and strategy, putting you at the cutting edge of industry innovations and developments. It aims to develop well-rounded, professional marketers who are able to undertake a number of critical marketing tasks.

There is a focus on the development of professional skills throughout the course, with live client project work a significant feature over the three years. This ensures that you have the vocational skills to forge a successful career in the modern marketing environment.

You might also be interested in our Marketing Management with Placement Year BSc(Hons). Studied over four years, it includes a paid placement year in industry.

Key facts

Location Brighton: Moulsecoomb

UCAS code N501

Full-time 3 years

Accredited by The Chartered Institute of Marketing

Book your open day place

Applying for 2018: read our guide

Entry requirements

A-levels or BTEC
Entry requirements are in the range of A–level BCC–CCC (104–96 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range.

We will generally make you an offer if your predicted grades are at the top of this range. If your predicted grades are towards the lower end of this range we may still make you an offer if you have a good GCSE (or equivalent) profile or relevant non-academic achievements.

International Baccalaureate
28 points with 16 at Higher level.

Access to HE Diploma
Pass with 60 credits overall. Units in business, management or humanities required. At least 45 credits at level 3, with 24 credits at merit or above.

GCSE (minimum grade C or grade 4)
At least English language and maths.

For non-native speakers of English
IELTS 6.0 overall, 6.0 in writing and minimum 5.5 in the other elements.

International equivalencies

International equivalencies by country

Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language institute

For English language preparation courses.

Visit our International College

For academic preparation courses.

Course in detail

Course structure

The course teaches specialist subjects including branding, consumer psychology, marketing metrics, marketing law, market research and digital marketing, while ensuring the development of fundamental business skills in finance and people management.

In the year 1 module The Professional Marketing Practitioner, you develop your own brands, client management abilities and team leadership skills, which you can then apply in number of applied projects working with local organisations.

Option modules allow you to tailor the syllabus to your own interests.

Accreditations

The Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world. This course is accredited by and has been developed with the Chartered Institute of Marketing (CIM), so that you can gain CIM qualifications whilst you study. We’ve structured our courses to help you complete your CIM Diploma in Professional Marketing before you graduate.

All students will be able to take the Introductory Certificate in Marketing award and in addition will have the option to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing – to obtain this certificate you will need to pass the CIM’s Integrated Communications module and one optional module.

CIM Diploma in Professional Marketing – to obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one optional module.

Year 1

Core modules

Business Economics
Digital and Social Media Marketing
Principles of Marketing
Finance for Marketing
Understanding Markets and Consumers
The Professional Marketing Practitioner

Year 2

Core modules

Marketing and Responsibility
Law for Marketing
Marketing Planning and Strategy
Marketing Research and Insight
Marketing Analytics
Content, Copy and Creative

Final year

Core modules

Marketing Research Project
Marketing Management and Leadership

Options*

Futurism for Marketers
Applied Marketing Communications
Public RelationsConsumer Psychology
Retail Marketing
Social Marketing
CRM and Services Marketing
Marketing across Cultures
Digital and Social Media Marketing
E-commerce and Online Consumer Behaviour
Search Engine Optimisation (SEO) and Content Marketing Management

*Option modules are indicative and may change, depending on timetabling and staff availability

Staff Profile

Principal Lecturer and course leader for our Marketing and Marketing Management degree programmes, Dan Bennett has worked at the university for over 15 years and is a CIM Chartered Marketer.

Alongside his current post at the university, Dan is also a visiting lecturer at European Business Schools and teaches for the CIM on their professional diploma.

Before joining the university, Dan worked as consultant and account manager and continues to offer consultancy support to a number of organisations.

As well as being Chair of the Academy of Marketing’s Special Interest Group, Dan founded and is Account Director for the experiential student-marketing agency, Bright Young Things, where he mentors over 40 student teams working with a range of client organisations.

Careers and employability

Graduating with a specialist degree in marketing will improve your employment prospects in this highly competitive sector. Positions that are directly related to it include:

market researcher
marketing executive
brand consultant
advertising account executive.

You would also have an advantage in such areas as public relations, copywriting and events management.

Fees and funding

Your fees

UK/EU (full-time) 9,250 GBP

International (full-time) 12,660 GBP

The fees listed here are for full-time courses beginning in the academic year 2017–18.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Location and living here

Location

About Brighton

Forward-thinking and welcoming, the city of Brighton & Hove is a community of creative and diverse people who share values like sustainability and inclusivity – just like its university.

Miles of pebble beaches, hundreds of bars, restaurants and clubs, a packed calendar of culture, music and sport and great independent and high street shopping attract visitors from all over the world. By the end of your course you’ll still be finding new things to enjoy about the city.

The Brighton Festival, England’s largest arts festival, takes place every May – as does the Great Escape Europe’s leading industry showcase for new music, 300 bands perform over three days at venues across the city. Major events celebrate Pride, digital culture, cinema, photography, food and the winter solstice. Our own Brighton Graduate show is a highlight, turning the university into the largest exhibition space in the south east as we celebrate the outstanding creativity of our students.

As a student here you’ll have a unique opportunity to experience what the city has to offer. Volunteering and placement opportunities enable you to play your part in the events, organisations and communities that make Brighton such a compelling place to be.

Campus where this course is taught

Moulsecoomb campus

Just two miles north of Brighton city centre and the seafront, Moulsecoomb is the largest of our five campuses with more than 8,000 students. A wide variety of subjects are taught here, from engineering and product design to business and law.

Students benefit from many professional-standard facilities, including a flight simulator, design and digital media suites, and specialist research laboratories. The campus library, Aldrich, offers long opening hours and a diverse collection of books and journals for students from all subject areas.

Sports enthusiasts will enjoy our basketball and badminton courts, fitness suite and climbing wall. The campus is also a few minutes walk from the South Downs National Park, providing a great place to relax during the summer months.

Accommodation

Brighton

Our Brighton halls of residence are located across the city in Grand Parade, Moulsecoomb, Varley Park and Falmer.

Grand Parade is in central Brighton and has one hall of residence, Phoenix Brewery, within walking distance.
Moulsecoomb is two miles from the city centre and also has one hall of residence, Moulsecoomb Place, on campus.
Varley Park offers the biggest choice of student accommodation with ten halls of residence.
Falmer campus has two halls of residence: Great Wilkins and Paddock Field.
Varley Park and Falmer are around four miles from Brighton centre; there are good public transport services nearby.

Aside from halls, you have the option of Unihomes, which we let out to our students on behalf of private landlords.

You can also choose to join the many students who live away from campus in private rented accommodation. We have a list of high-quality, university-endorsed private sector accommodation and can help you find housemates to move in with.

Find out more on our Brighton accommodation webpages and if you have any questions, our accommodation team will be happy to help. You can contact them by email at accommodation@brighton.ac.uk or by telephone on 01273 644100.

Paddock Field

Moulsecoomb Place

Maps

Accommodation

University building

Moulsecoomb campus map

Unistats

Unistats and key information sets

Unistats is an organisation that collects specific data about university courses in the UK which enables you to compare information that is important in your decision-making when choosing a university. All universities publish Unistats data on their online course pages.

Wherever we can we have provided extra information here to help put the data into context so that it is as useful as possible when you are making decisions.

Programme specification

The programme specification is the official university document for each course. They are updated each year, and give a very detailed breakdown of what your course might look like.

Programme specification

Find out more

Marketing news

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If you have a question about this course, our enquiries team will be happy to help.

01273 644644

Find out more about what it's like to study here, and pick up some top tips, by subscribing to our Brighton Business School blog.

Student views

Evelina Börjesson

"Studying a marketing degree at the university is proving to be a great experience filled with fantastic lectures, seminars and workshops. A lot of creativity goes behind the teaching and shows how great the lecturers are and their passion for creating unique sessions every day.

The mixture of both staff and students creates an amazing atmosphere for learning with a lot of room for development, both professionally and personally.The campus facilities and resources available are incredible and never-ending. Great spaces for socialising in various different cafeterias to hang out in-between classes or to put your head down and get some work done.

I would definitely recommend a marketing degree at Brighton – not only will you have a great time studying but you will also get to spend a few years in an amazing, vibrant city."

Jo Mackrell

"Having been drawn in by the passionate marketing presentation at an open day, I decided that Brighton was definitely the right place for me, and I looked forward to learning more about the world from a marketing perspective.

Throughout the first year of my course, I have gained valuable knowledge, not just in terms of marketing, but also in business as a whole – as I studied economics and finance alongside the more focused marketing modules. I have also acquired skills in Adobe’s Photoshop, WordPress and Excel, that I know will prove helpful in the future. In addition, my presentational skills have improved significantly since I started the marketing management course in September, as has my confidence as a whole.

I feel like I have flourished during my first year at university thanks to the incredible enthusiasm and on-going support of my personal tutor, and the wonderful course mates that I have found. Along the way, I have had a lot of fun and look forward to what the next few years will have in store for me."

Matt Cross

"My first year as a student at Brighton surpassed my expectations. I knew the social and nightlife aspects of being a student in Brighton were going to be quality, but I wasn't aware of how enjoyable being a student could be too.

As well as being able to choose to study a subject that I enjoy, the way that the university staff were able to get us, on the course, to interact with each others meant that we formed a close-knit group inside and outside of our studies. This meant that group work wasn't as daunting as I'd first feared, and for individual assignments we could interact amongst ourselves and help each other. That, combined with a well-balanced selection of modules, ranging from written and practical assignments, meant that the course was catered towards everyone's abilities and needs. Everyone I know felt that they enjoyed the course.

The help we had from our tutors extended beyond just the assignments, of course that was the priority but they were always there for advice on pretty much anything, which definitely made myself and many others on the course settle in a lot faster – especially in that first few weeks.

Overall, I thought my first year of uni at Brighton was a great experience and roll on the second year."