Marketing Management BSc(Hons)

Why choose this course?

• Professional accreditation from the CIM
• Live client projects and specialist marketing modules that develop your expertise
• Graduate with a degree and a diploma from the Chartered Institute of Marketing

Our Marketing Management BSc(Hons) teaches specialist subjects including branding, consumer psychology, marketing metrics, marketing law, market research and digital marketing, while ensuring the development of fundamental business skills in finance and people management.

Learning is delivered through a stimulating mix of seminars, academic and industry lectures, group projects and workshops. There is a focus on the development of professional skills throughout the course, with live client project work a significant feature.

In the year 1 module The Professional Marketing Practitioner, you develop your own brands, client management abilities and team leadership skills, which you can then apply in number of applied projects working with local organisations.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through our applicant portal.

Year 1

In your first year, you will develop your own brand, client management abilities and team leadership skills, which you can then apply in projects with local organisations.

Core modules include aspects of economics, digital and social media marketing, marketing principles, understanding markets and finance for marketing.

You can choose option modules in year 3 to explore the subjects that really interest you in depth.

Modules

• Business Economics
• Digital and Social Media Marketing
• Principles of Marketing
• Management Accounting for Marketers
• Understanding Markets and Consumers
• The Professional Marketing Practitioner

Year 2

In your second year, more advanced modules develop your skills in analytics, strategy and content generation ready for your marketing career.

Core modules

• Marketing and Responsibility
• Law for Marketing
• Marketing Planning and Strategy
• Marketing Research and Insight
• Marketing Analytics
• Content, Copy and Creative

Final year

During your final year, you will complete a research project. You will also choose option modules allowing to tailor your course to your interests and career aspirations. Depending on your module choices, this can give you exemptions from CIM examinations.

Core modules

• Marketing Management and Leadership

Options*

• Futurism for Marketers
• Applied Marketing Communications
• Public Relations
• Retail Marketing
• Consumer Psychology
• Social Marketing
• CRM and Services Marketing
• Marketing across Cultures
• Digital and Social Media Marketing
• Marketing Across Cultures
• E-commerce and Online Consumer Behaviour
• Search Engine Optimisation and Content Marketing Management
• Digital Strategy
• Driving Innovation

*Option modules are indicative and may change, depending on timetabling and staff availability.

Staff profile 

Principal Lecturer and course leader for our Marketing and Marketing Management degree programmes, Dan Bennett has worked at the university for over 15 years and is a CIM Chartered Marketer.

Alongside his current post at the university, Dan is also a visiting lecturer at European Business Schools and teaches for the CIM on their professional diploma.

Before joining the university, Dan worked as consultant and account manager and continues to offer consultancy support to a number of organisations.

As well as being Chair of the Academy of Marketing’s Special Interest Group, Dan founded and is Account Director for the experiential student-marketing agency, Bright Young Things, where he mentors over 40 student teams working with a range of client organisations.

Read more about Dan...

International equivalencies

We can help you meet our English language or academic entry requirements.

Fees

Info

The fees listed here are for full-time courses beginning in the academic year 2019–20.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Location

Campus where this course is taught

Accommodation

Maps

Accommodation

University building

Moulsecoomb campus map