Course in brief

In a fast-changing and dynamic business environment, the role of marketing professionals has become more critical in ensuring the long-term success and survival of organisations and brands.

The three-year Marketing Management BSc(Hons) will provide you with the skills and experience to become a marketing professional, and the confidence to progress into a number of roles, from product marketing to public relations.

Right from the first year you will engage in live client project work, putting your developing skills and knowledge into practice. There will also be opportunities to test your professional skills in a secure and supportive environment, and develop innovative approaches to solving marketing problems. You will benefit from our collaborative approach to our teaching and learning, which enables our students to determine the nature, structure and content of a number of modules.

The course is accredited by the Chartered Institute of Marketing (CIM). Depending on which modules you choose you could graduate with a degree and a CIM Professional Diploma in Marketing.

You might also be interested in our Marketing Management with Placement Year BSc(Hons). Studied over four years, it includes a paid placement year in industry.

Key facts

Location Brighton: Moulsecoomb

UCAS code N501

Full-time 3 years

Accredited by The Chartered Institute of Marketing

Book your open day place

Apply now with UCAS for 2019 entry

Entry criteria

Entry requirements

A-levels or BTEC
Entry requirements are in the range of A–level BCC–CCC (104–96 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range.

We will generally make you an offer if your predicted grades are at the top of this range. If your predicted grades are towards the lower end of this range we may still make you an offer if you have a good GCSE (or equivalent) profile or relevant non-academic achievements.

International Baccalaureate
28 points with 16 at Higher level.

Access to HE Diploma
Pass with 60 credits overall. Units in business, management or humanities required. At least 45 credits at level 3, with 24 credits at merit or above.

GCSE (minimum grade C or grade 4)
At least English language and maths.

Studied before or got relevant experience?
A qualification, HE credits or relevant experience may count towards your course at Brighton, and could mean that you do not have to take some elements of the course or can start in year 2 or 3. 

For non-native speakers of English
IELTS 6.0 overall, 6.0 in writing and minimum 5.5 in the other elements.

International equivalencies

International equivalencies by country
 
Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language institute

For English language preparation courses.

Visit our International College

For degree preparation courses.

Course in detail

Why choose this course

  • Professional accreditation from the CIM
  • Live client projects and specialist marketing modules that develop your expertise
  • Graduate with a degree and a diploma from the Chartered Institute of Marketing

Our Marketing Management BSc(Hons) teaches specialist subjects including branding, consumer psychology, marketing metrics, marketing law, market research and digital marketing, while ensuring the development of fundamental business skills in finance and people management.

Learning is delivered through a stimulating mix of seminars, academic and industry lectures, group projects and workshops. There is a focus on the development of professional skills throughout the course, with live client project work a significant feature.

In the year 1 module The Professional Marketing Practitioner, you develop your own brands, client management abilities and team leadership skills, which you can then apply in number of applied projects working with local organisations.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through our applicant portal.

Students sitting around desk

Year 1

In your first year, you will develop your own brand, client management abilities and team leadership skills, which you can then apply in projects with local organisations.

Core modules include aspects of economics, digital and social media marketing, marketing principles, understanding markets and finance for marketing.

You can choose option modules in year 3 to explore the subjects that really interest you in depth.

Modules

  • Business Economics
  • Digital and Social Media Marketing
  • Principles of Marketing
  • Management Accounting for Marketers
  • Understanding Markets and Consumers
  • The Professional Marketing Practitioner
Business school students

Year 2

In your second year, more advanced modules develop your skills in analytics, strategy and content generation ready for your marketing career.

Core modules

  • Marketing and Responsibility
  • Law for Marketing
  • Marketing Planning and Strategy
  • Marketing Research and Insight
  • Marketing Analytics
  • Content, Copy and Creative
Business school students

Final year

During your final year, you will complete a research project. You will also choose option modules allowing to tailor your course to your interests and career aspirations. Depending on your module choices, this can give you exemptions from CIM examinations.

Core modules

  • Marketing Management and Leadership

Options*

  • Futurism for Marketers
  • Applied Marketing Communications
  • Public Relations
  • Retail Marketing
  • Consumer Psychology
  • Social Marketing
  • CRM and Services Marketing
  • Marketing across Cultures
  • Digital and Social Media Marketing
  • Marketing Across Cultures
  • E-commerce and Online Consumer Behaviour
  • Search Engine Optimisation and Content Marketing Management
  • Digital Strategy
  • Driving Innovation

*Option modules are indicative and may change, depending on timetabling and staff availability.

business school students

Staff profile 

Principal Lecturer and course leader for our Marketing and Marketing Management degree programmes, Dan Bennett has worked at the university for over 15 years and is a CIM Chartered Marketer.

Alongside his current post at the university, Dan is also a visiting lecturer at European Business Schools and teaches for the CIM on their professional diploma.

Before joining the university, Dan worked as consultant and account manager and continues to offer consultancy support to a number of organisations.

As well as being Chair of the Academy of Marketing’s Special Interest Group, Dan founded and is Account Director for the experiential student-marketing agency, Bright Young Things, where he mentors over 40 student teams working with a range of client organisations.

Read more about Dan...

Dan Bennett

Course statistics

Unistats and key information sets

Unistats enable you to compare information when choosing a UK university course. All UK universities publish Unistats data on their website.

Programme specification

The programme specification is the approved description of each course. They are updated following course changes, and give a detailed breakdown of the content and structure of the course.

Programme specification

These charts give an indication of how much time you will spend on different activities at each level of the course, and an indication of the balance of assessment by coursework, and written and practical exams. For courses with option modules, actual proportions will depend on the modules you choose.

Find out more about how the academic year and degree courses are organised, and about learning and assessment activities you might get to grips with at Brighton. More specific information about this course is detailed in the programme specification (linked above). You can find out also about the range of support we offer to help you adjust to university life.

Overall workload

Assessments

Careers and employability

 

Career prospects

Opportunities to tailor your learning on the degree course provide excellent preparation for roles in general management and specialist careers; for example, employee relations, marketing, recruitment and selection as well as roles in accountancy, risk management and consultancy, as well as specialist finance careers.

Additional qualifications and exemptions from accrediting bodies can also be gained depending on the module choices you make.

Graduating with a specialist degree in marketing will improve your employment prospects in this highly competitive sector. After graduating you will be well qualified for roels in market research, brand management, account management, advertising, public relations, consultancy and digital marketing.

Positions that are directly related to it include:

  • market researcher
  • marketing executive
  • brand consultant
  • advertising account executive.

You would also have an advantage in such areas as public relations, copywriting and events management.

Exemptions from Chartered Institute of Marketing (CIM)
This course is accredited by the CIM. Their Graduate Gateway programme provides students and graduates the opportunity to gain a professional qualification alongside your degree.

All students will be able to take the CIM’s Introductory Certificate in Marketing and, depending on your module choices, will be exempt from:

CIM Certificate in Professional Marketing – to obtain this certificate you will need to pass the CIM’s Integrated Communications module and one optional module.

CIM Diploma in Professional Marketing – to obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one optional module.

Brighton_Uni_IBM_Students_high_res-8

Accreditations 

The Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world. This course is accredited by and has been developed with the Chartered Institute of Marketing (CIM), so that you can gain CIM qualifications whilst you study. We’ve structured our courses to help you complete your CIM Diploma in Professional Marketing before you graduate.

All students will be able to take the Introductory Certificate in Marketing award and in addition will have the option to take modules from your course that will help you gain the following CIM qualifications:

  • CIM Certificate in Professional Marketing – to obtain this certificate you will need to pass the CIM’s Integrated Communications module and one optional module.
  • CIM Diploma in Professional Marketing – to obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one optional module.

 

CIM logo

sized-cmi

Skills development 

Employers are involved throughout the degree programme to ensure we’re helping you to develop the skills they’re looking for. Businesses work with us on guest lectures, placement opportunities and with live project briefs – where students present solutions to a group of employers.

Agency Experience: Bright Young Things
Our student-led marketing and PR consultancy, Bright Young Things, was set up to provide businesses with marketing services, whilst boosting the professional experience and employability skills of students. Students have been working with over 30 local organisations including Eastbourne Borough Council, St Wilfred’s Hospice, Hastings Voluntary Action, Pestalozzi, Grand Flowers Florists and Age Concern.

BU_BUSINESS_AW_065

Careers advice 

Our dedicated Placements and Employability team provide a huge portfolio of employers offering business-related placement opportunities. They support all students find a placement.

They offer several services to improve your employability including CV and cover letter reviews, mock assessment centres, fast-track interviews and interview practice sessions.

They will also support you throughout your placement and act as referees if you are offered a permanent role, or wish to continue to a masters degree.

JobTeaser
We are one of the first UK universities to use JobTeaser, a new online placements system presenting placement options in the UK and Europe. It gathers together all the job opportunities, events and resources you need to help you with your professional development.

Placement and recruitment events
Placement fairs are held twice a year involving companies from well-known names such as Sainsbury’s, Marks & Spencer, Enterprise-Rent-a-Car and IBM, through to smaller and more local businesses.

Our regular Employability Weeks offer activities designed to enhance your employability, including LinkedIn workshops, sessions on working abroad, advice from the university’s volunteering service and support from the Careers team.

Starting your own business 

Beepurple is the university’s entrepreneurship support network. They offer free support for any student or graduate with their business ideas, freelance plan or social enterprise project. 

Beepurple run events throughout the academic year, designed to equip you with skills that will improve your employability and help you grow a successful business. 

By taking part in beepurple activities, you will meet like-minded people, hear how other recent graduates have set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit beepurple.

beepurple-logo

Postgraduate study

If you decide that you would like to go onto postgraduate study, we offer a 10% discount to alumni. Here are some courses that might interest you.

Fees and funding

Your fees

UK/EU (full-time) 9,250 GBP

International (full-time) 12,900 GBP

The fees listed here are for full-time courses beginning in the academic year 2018–19.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Location and living here

Location

About Brighton

Forward-thinking and welcoming, the city of Brighton & Hove is a community of creative and diverse people who share values like sustainability and inclusivity – just like its university.

Miles of pebble beaches, hundreds of bars, restaurants and clubs, a packed calendar of culture, music and sport and great independent and high street shopping attract visitors from all over the world. By the end of your course you’ll still be finding new things to enjoy about the city.

The Brighton Festival, England’s largest arts festival, takes place every May – as does the Great Escape Europe’s leading industry showcase for new music, 300 bands perform over three days at venues across the city. Major events celebrate Pride, digital culture, cinema, photography, food and the winter solstice. Our own Brighton Graduate show is a highlight, turning the university into the largest exhibition space in the south east as we celebrate the outstanding creativity of our students.

As a student here you’ll have a unique opportunity to experience what the city has to offer. Volunteering and placement opportunities enable you to play your part in the events, organisations and communities that make Brighton such a compelling place to be.

i360 and ticket booth on the seafront What to expect enriching experiences

Campus where this course is taught

Moulsecoomb campus

Two miles north of Brighton seafront, Moulsecoomb is our largest campus. Subjects taught here include architecture, business, computing, construction, engineering, geography, product design, law and pharmacy.

On campus you will find professional-standard facilities including a flight simulator, trading room, design and digital media suites and specialist research laboratories, alongside the library, student centre, a nursery, fitness facilities and Students’ Union. There are excellent public transport links.

The Big Build
A major transformation of our Moulsecoomb campus began in summer 2018. By the time the Big Build is complete, there’ll be new halls of residence, academic building, and Students’ Union and fitness facilities – all created with sustainability, inclusivity and community in mind.

As the development grows it will provide many exciting learning opportunities for our students, ranging from live projects, placements and internships with the companies involved to guest lectures and site visits. Find out more...

 

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The Big Build

Accommodation

Brighton: Moulsecoomb

We have halls of residence across the city in Grand Parade, Moulsecoomb, Varley Park and Falmer.

  • Eligible students can apply for any of these options. Find out if you are eligible…
  • You’ll be prioritised for accommodation in the halls that are linked to your teaching base, subject to availability.
  • Moulsecoomb campus is linked to Varley Park and Moulsecoomb Place halls.
    • Varley Park offers a mix of rooms and catering options. Varley Park is around two miles from Moulsecoomb campus and four miles from the city centre. Public transport in the city is excellent, and there’s a shuttle bus between our Brighton campuses during term time.
    • Moulsecoomb Place halls are catered and are located on campus.

We also offer Unihomes and Unilets, student houses that we let out to our students on behalf of private landlords. This option provides the most choice and flexibility and can work particularly well when you’re balancing learning with placements and other commitments.

There’s plenty of support if you choose private rented accommodation. We manage our own studenthomes database of properties. And we run our housemates service over the summer for students, new and returning, looking for a place to live.

Find out more on our accommodation webpages.

Moulsecoomb Place Halls

Moulsecoomb Place accommodation close to the Moulsecoomb campus

Student in the Moulsecoomb Place hall of residence

Maps

house Accommodation
campus University building

Moulsecoomb campus map

Find out more

Marketing news

Sign up for advice about open days, new courses and opportunities in this subject area.

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If you have a question about this course, our enquiries team will be happy to help.

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Find out more about what it's like to study here, and pick up some top tips, by subscribing to our Brighton Business School blog.

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Student views   

Evelina Börjesson

"Studying a marketing degree at the university is proving to be a great experience filled with fantastic lectures, seminars and workshops. A lot of creativity goes behind the teaching and shows how great the lecturers are and their passion for creating unique sessions every day.

The mixture of both staff and students creates an amazing atmosphere for learning with a lot of room for development, both professionally and personally.The campus facilities and resources available are incredible and never-ending. Great spaces for socialising in various different cafeterias to hang out in-between classes or to put your head down and get some work done.

I would definitely recommend a marketing degree at Brighton – not only will you have a great time studying but you will also get to spend a few years in an amazing, vibrant city."

Evelina Börjesson

Jo Mackrell

"Having been drawn in by the passionate marketing presentation at an open day, I decided that Brighton was definitely the right place for me, and I looked forward to learning more about the world from a marketing perspective.

Throughout the first year of my course, I have gained valuable knowledge, not just in terms of marketing, but also in business as a whole – as I studied economics and finance alongside the more focused marketing modules. I have also acquired skills in Adobe’s Photoshop, WordPress and Excel, that I know will prove helpful in the future. In addition, my presentational skills have improved significantly since I started the marketing management course in September, as has my confidence as a whole.

I feel like I have flourished during my first year at university thanks to the incredible enthusiasm and on-going support of my personal tutor, and the wonderful course mates that I have found. Along the way, I have had a lot of fun and look forward to what the next few years will have in store for me."

Jo Mackrell

Matt Cross

"My first year as a student at Brighton surpassed my expectations. I knew the social and nightlife aspects of being a student in Brighton were going to be quality, but I wasn't aware of how enjoyable being a student could be too.

As well as being able to choose to study a subject that I enjoy, the way that the university staff were able to get us, on the course, to interact with each others meant that we formed a close-knit group inside and outside of our studies. This meant that group work wasn't as daunting as I'd first feared, and for individual assignments we could interact amongst ourselves and help each other. That, combined with a well-balanced selection of modules, ranging from written and practical assignments, meant that the course was catered towards everyone's abilities and needs. Everyone I know felt that they enjoyed the course.

The help we had from our tutors extended beyond just the assignments, of course that was the priority but they were always there for advice on pretty much anything, which definitely made myself and many others on the course settle in a lot faster – especially in that first few weeks.

Overall, I thought my first year of uni at Brighton was a great experience and roll on the second year."

Matt Cross

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