Marketing Management BSc(Hons)

Course structure

In your first year you will gain a broad understanding of the principles of marketing and how they relate to business management. There is a focus on developing professional skills and you will have an opportunity to put these into practice through live project work with local organisations.

In your second year you will develop your understanding of market research, insight, strategy and planning and cover law for marketing and the ethical behaviour of modern marketers.

During your final year you have the opportunity to specialise and tailor your learning to your own specific areas of interest through a number of specialist modules including Digital Strategy, Driving Innovation, Public Relations and Social Media Marketing.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through Student View.

Year 1

In your first year you will develop your own brand, client management abilities and team leadership skill which you can apply in live projects with local organisations.

Core modules include aspects of economics, digital and social media marketing, marketing principles, understanding markets and finance for marketing.

Modules

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Digital and Social Media Marketing

  This module will introduce you to the challenges and opportunities of marketing across a range of digital and social media platforms.

  Whilst the founding principles of marketing remain unchanged, their application has evolved considerably with the development and use of a range of digital tools.

  Based upon the CIM’s Digital Marketing programme, this module will give you an opportunity to develop your knowledge of the design, implementation and evaluation of digital and social media marketing strategies.

• Principles of Marketing

  This module introduces the role and function of marketing within organisational frameworks. You'll develop an understanding of basic qualitative and quantitative tools available for analysing and interpreting the marketing environment.

• Management Accounting for Marketers

  This module will introduce you to the underpinning management accounting and measurement concepts required of a modern marketing manager. You will develop your understanding of key financial and management accounting terminology and activities, the role of finance in marketing planning and be introduced to the subjects of marketing measurement, metrics and analytics.

  This module examines brand performance measures and how they are used to support the development of future marketing plans and activities.

• Understanding Markets and Consumers

  Throughout this module you will examine the underpinning principles of consumer behaviour/psychology, and explore the relationship between brands, their competitors and customers.

  You'll be able to examine the external marketing environment encompassing both macro and microfactors alongside further consideration of the dynamics of marketing in relation to competitive environments.

  Insight will be provided into different market sectors to develop your awareness of a range of market trends and developments.

• The Professional Marketing Practitioner

  On this module you will develop a range of professional, academic and employability skills to help you achieve success both at university and in graduate employment.

  Specific features include; early formative assessment of key academic skills, participation in a team skills development centre, the creation of your personal brands and other recruitment documentation, reflective practice and career/personal development planning.

Year 2

In your second year, more advanced modules develop your skills in analytics, strategy and content generation ready for your marketing career.

Modules

• Marketing and Responsibility
• Law for Marketing
• Digital Customer Experience
• Marketing Research and Insight
• Marketing Analytics
• Marketing in Practice

Final year

During your final year, you will complete a research project. You will also choose option modules allowing to tailor your course to your interests and career aspirations. Depending on your module choices, this can give you exemptions from CIM examinations.

Core module

• Marketing Management and Leadership
• Marketing Planning and Strategy
• Digital Optimisation OR Innovation in Marketing

Options*

• Small Business and Entrepreneurship
• E-Commerce and Online Behaviour
• CRM and Services Marketing
• Consumer Psychology
• Marketing Across Cultures
• Responsible Enterprise
• Festivals and Events
• Contemporary Issues in Marketing
• International Law and Development
• Futurism for Marketers
• Retail Marketing and Distribution
• Public Relations – Principles and Practice
• Big Data and Business Intelligence
• Destination Marketing
• Marketing Communications
• Destination Marketing

*Option modules are indicative and may change, depending on timetabling and staff availability.

Course leader 

Lyvia Royd-Taylor

Lyvia is the undergraduate course leader for our Marketing Management BSc(Hons) courses.

She's been a lecturer at the University of Brighton since 2001 and teaches Principles of Marketing, Marketing and Ethics, and Marketing Communications.

Lyvia is a member of the Chartered Institute of Marketing and has an MBA from the University of Birmingham, PGCert in Academic Practice from the University of Brighton, and BSc in Biomedical Sciences from Queen Mary's, University of London.

Lyvia's research interests combine her qualifications in marketing and biomedical sciences, focusing on the use of Autonomous Sensory Meridian Response (ASMR) in advertising. Lyvia has been a course leader at undergraduate and postgraduate levels, and has taught both in the UK and France. 

Read more about your course leader.

International requirements and visas

We can help you meet our English language or academic entry requirements.

Visas and immigration advice

Course fees

Info

The fees listed here are for full-time courses beginning in the academic year 2023–24.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

Campus where this course is taught

Accommodation

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