Business Management with Economics BSc(Hons)

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Top reasons to choose this course

• The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – an accreditation achieved by fewer than 6% of business schools globally.
• Develop a strong foundation in business and learn economic techniques to analyse markets.
• Gain practical experience and develop your employability skills.
• Industry insight via guest lectures and experienced academics.
• A course that develops your academic, professional and personal skills.
• Tailor your degree to your interests through your choice of option modules.
• Graduate with a year of work experience when you choose a placement year.

Year 1

All our Business Management degrees share the same first year core modules which cover aspects of economics, entrepreneurship, marketing, HR, law, organisational behaviour and finance to give you a broad understanding of business principles and practice.

You can then choose to specialise from year 2.

In your first year your classes will be over three days each week and they will not start before 10am. You may have other activities on campus on other days.

Modules

• Marketing Principles

  You will gain an overview of marketing as a discipline and its core concepts during this module. You will cover areas including the role and function of marketing; the external marketing environment; internal marketing analysis tools; competitor analysis and competitive marketing strategy; segmentation, targeting and positioning; pricing strategies and tactics; and branding, differentiation and key selling points.

• Financial Knowledge and Skills for Business

  This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

• Managing Systems and Operations

  This module will introduce you to the use of digital technologies and operations management in business. You will look at how managers use digital technologies to measure and improve operations and systems performance and gain an understanding of the processes and methods to improve these in both service-oriented and manufacturing-sector organisations. A range of contemporary issues, innovation and future trends in Information Systems (IS) and operations management will be explored.

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Organisational Behaviour and Human Resource Management

  This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management and will give you an insight into how people are managed and organised in the workplace. You will develop an understanding of the relationship between the internal and external environment and the role that employees play in designing and achieving organisational goals.

• Enterprise Project and Skills

  In this module you will create a business plan, a project plan and a marketing plan that include a digital presence. You’ll integrate and apply skills and learning from other year 1 modules using project management skills to deliver a practical and applied business project, to demonstrate your understanding of market dynamics, financial structures and HRM employment strategies.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through Student View.

Year 2

From your second year, through the module choices you make, you can either continue along the Business Management with Economics degree route or specialise in entrepreneurship, finance, HR, law or marketing.

The university teaching hours are between 9am and 6pm. In year 2 the days and times you will need to be on campus will depend on a number of things including the option modules that you choose.

Modules

Core modules

• Managing Digital Transformation

  On this module you will explore the impact of digital transformation in the context of business management. You’ll cover the evolution of information systems, the role of AI in business and different digital business models. You will examine ethical and social considerations, including data privacy and the digital divide, and the relationship between technology and inequality. Finally, you’ll look at future trends in digital business, aligning with the United Nations Sustainable Development Goals. 

• International Business Analysis

  This is your opportunity to apply both macro and microeconomic analysis to a related set of case studies. You will start by analysing an industry at a global level, move onto looking at macroeconomic data for a country that is key to that industry, and then apply microeconomic analysis to a company within that industry.

• Economic Theory and Applications

  This module provides you with a firm grounding in key concepts in economics and their real-world applications with an emphasis on the importance of history, institutions and policy in economic analysis. You will become familiar with economic methods of analysis and develop a foundation of economics knowledge that will support your final-year studies.

Options*

• Services Marketing

  This module introduces you to services marketing and the fundamental concepts and strategies that differentiate services from tangible products. You will examine issues faced by service-based organisations and how they successfully implement a customer focus. Areas covered include applying the 4Ps of marketing to services; designing service processes; balancing demand and capacity; complaint handling and service recovery; and building a world class service organisation.

• Creativity in Enterprise

  In this module you will explore the concepts and tools related to creativity in a business environment. You’ll also develop your research skills and ability to work in teams and enhance your personal development. A series of workshops will introduce a variety of tools, behaviours and strategies for problem-solving and creativity. These will help you develop an entrepreneurial approach to business and personal career development.

• Leadership

  Study the changing nature of leadership in the business world and acquire leadership skills needed for HR managerial roles in organisations. In this module, you will develop an understanding of the relevance of the internal and external environment and be able to apply relevant theories to understand leadership.

• Digital Marketing and Analytics

  This module will introduce you to digital marketing technologies to help develop your knowledge of the design, implementation and evaluation of digital marketing strategies. You’ll examine theoretical frameworks and models which are relevant to digital marketing practice and explore the development of supporting technologies for digital marketing.

• Personal Financial Planning

  This module is an exploration of the principles of personal financial planning and investment, integrating theory and practice. You’ll gain knowledge and understanding of the interlinked relationships between the various components which encompass personal finance matters. This includes an analysis of various generic products, incorporating the inherent elements of risk and taxation, and the techniques and stages of personal financial planning. 

• Applied Business Analytics

  This module will help you to develop an analytic mindset and equip you with basic data literacy that is useful for the business environment. You will look at methodologies, algorithms and challenges related to analysing and presenting business data alongside applying data analysis to support decision-making across business functions and industries.

• Understanding Finance Theory and Practice

  This module explores the theoretical underpinning of financial decision-making and considers approaches to the assessment of investment opportunities. This will enable the development of the knowledge and skills expected of a finance manager, particularly in relation to investment and financing decisions.

*Option modules are indicative and may change, depending on timetabling and staff availability.

Placement year

Following year 2 you can gain valuable industry experience and earn money on an optional placement year, returning to your final year with confidence, hands-on experience and contacts.

During your placement year you will complete a business project which is an assessed part of your degree and, depending on the topic you choose, could also provide a valuable piece of insight for your placement employer.

Previous placement companies include:

• American Express
• BMW
• Bosch
• Channel 4
• Disney
• Electronic Arts
• Hewlett Packard
• Home Office
• IBM
• Ipsos Mori
• ITV
• lastminute.com
• Microsoft
• Volkswagen Passenger Cars
• Rolls-Royce.

Our dedicated Placements and Employability team are here to support you in getting a placement and throughout your placement.

Final year

In your final year you will have the opportunity to develop a specialism by selecting from a broad range of business and economics options.

You will also be able to tailor your course to your interests through optional modules covering areas including financial markets, international business and corporate social responsibility.

The university teaching hours are between 9am and 6pm. In your final year the days and times you will need to be on campus will depend on a number of things including the option modules that you choose.

Modules

Core modules

• Managing, Teams and Developing People

  Using a hands-on approach, you’ll reinforce and build upon your understanding of theories and models, and apply these concepts by working in team activities involving management of yourself and others. You’ll explore common issues that are faced when working in groups and teams, equipping you with the skills to become an effective team worker and leader.

• Strategy

  On this module you’ll focus on the strategic business management of organisations in industry. You will explore and apply techniques for the analysis, development and implementation of strategies in order to achieve business goals, spanning domestic, international, global levels and in the context of the UN’s sustainable development goals.

• Developing Professional Practice in Business

  For students who aren’t undertaking a work placement year, this module is an opportunity to complete a 30-hour business or consultancy project to develop skills in problem-solving, creative thinking, analysis and project management. The project can be based in a range of settings including those offered by the Community University Partnership Programme, volunteer work or part-time employment. 

Options*

• Environmental Economics

  Issues surrounding the environment and natural resources are becoming increasingly mainstream in economics. This module follows the year 2 module of the same name and further explores how economic concepts, tools and policy instruments are relevant and are used to understand and manage environmental issues at business and government level.

• Financial and Capital Markets

  This module will develop your understanding of the financial system and enable you to get some experience of financial markets. You’ll have an opportunity to manage a portfolio of assets and analyse the performance of that portfolio as well as explore the investment environment.

• Experimental and Behavioural Economics

  This module introduces the theory and practice of behavioural economics incorporating insights from psychology and other social sciences. You will explore the contrast between the neo-classical economic models and evidence that people often behave in ways that do not fit with the models. You’ll develop an awareness of the behavioural economics processes, issues and vocabulary and reflect on how it relates to other disciplines.

• Carbon Accounting

  This module covers the Greenhouse Gas Protocol (GGP) with its Scope 1, 2 and 3 emissions as well as associated issues such as net-zero, carbon offsets and certification processes. You will use University of Brighton HESA Estates data to demonstrate your understanding of GGP and to explore potential mitigating strategies. You’ll also undertake a short (equivalent of two days) consultancy with small local businesses to understand their emissions.

• Labour Economics

  This module builds an analytical framework for the study of recent labour market trends and issues. You will explore the determination of pay in the public and private sectors; the graduate labour market and student debt; the factors that influence internal and external human migratory patterns; the determinants of executive pay; labour market discrimination based on gender and ethnicity; and the relationship between the UK and EU labour markets.

• Development Economics

  During this module you will be introduced to the field of development economics and gain the skills, knowledge and understanding needed to conduct socio-economic analysis of the conditions and institutions across the developing world. There will be particular emphasis on human development, migration, inequality, poverty, health, the environment and international trade.

• Game Theory in Economics, Finance and Business

  Game theory is one of the most exciting, stimulating and promising subjects in modern microeconomics and is now also broadly applied in philosophy, sociology and political science among other fields. The module gives you the chance to apply game theory to financial and business analysis topics to deepen and widen your knowledge of economics, finance and business as an ongoing strategic game.

• International Finance

  International Finance takes the areas of finance and financial management you’ve studied in a domestic setting and explores how the domestic theory alters in an international setting due to factors such as exchange rates and country risk. You will also be introduced to the international financial management complexities associated with the foreign direct investment decisions of multinational companies.

• Researching Contemporary Issues in Economics

  In this module you will apply economic principles and methods to a contemporary issue that has implications for countries, businesses or individuals now and in the future. You’ll identify a specific topic to research and, using the principles and methods you’ve learned on your course, formulate research questions and hypotheses, devise a methodology and identify relevant data sources.

• Placement Project

  This project module enables you to further develop problem solving, creative thinking, analysis and project management skills while on a placement year between year 2 and 3 of your degree. It's an opportunity to reflect on your placement role and experiences and how they contributed to your personal development, shaped your thinking about future careers and enhanced your employment prospects.

*Option modules are indicative and may change, depending on timetabling and staff availability.

Course leader

Dr Eugenia Markova

Eugenia is a senior lecturer in Economics in the School of Business and Law. She’s the course leader for our Business Management with Finance BSc(Hons) and Business Management with Economics degrees BSc(Hons).

Her research interests lie primarily in the field of labour economics, socio-economic development and applied econometrics, with a particular emphasis on the economic and social aspects of labour migration.

Eugenia has significant experience of conducting scholarly projects in the area of labour markets, migration and employability, relating strongly to quantitative methods, economics and business studies. She has investigated and coordinated the UK research and report of the EU-funded project ITHACA on migrant integration, plus economic and social capital transfers.

Find out more about your course leader.

Course fees

This course offers a professional placement (sandwich) year in year 3. If you choose to take this placement you will pay a reduced fee during this year. For students starting their undergraduate degree in the 2025–26 academic year, the fee for the professional placement year is £1,500 for UK students and £1,850 for international students. This fee may be subject to small increases in line with inflation.

The fees listed here are for the first year of full-time study if you start your course in the academic year 2025–26.

You will pay fees for each year of your course. Some fees may increase each year.

UK undergraduate and some postgraduate fees are regulated by the UK government and increases will not be more than the maximum amount allowed. Course fees that are not regulated may increase each year by up to 5% or RPI (whichever is higher).

If you are studying part-time your fee will usually be calculated based on the number of modules that you take.

Find out more

• Brighton Boost – cost of living help for our new undergrad students. Find out about how we can help with your study, accommodation or travel costs and more...
• Fees, bursaries, scholarships and government funding info for UK and international undergraduate students
• Student finance and budgeting while studying
• Read our student contract and tuition fee policy (pdf) for more on University of Brighton tuition fees.

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