Business Management with Entrepreneurship BSc(Hons)

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Why choose this course?

• The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – an accreditation achieved by fewer than 6% of business schools globally.
• Practical, hands-on learning in all modules
• Close links with leading employers and industry specialists
• Choose to spend a year on a paid work placement to put your new skills into practice
• Gain industry insight via experienced academics and guest lectures.
• A course that develops your academic, professional and personal skills.
• Tailor your degree to your interests through your choice of option modules.

Year 1

All of our Business Management degrees share the same first year modules, giving you a broad understanding of business principles and practice and preparing for more specialist studies later on in your course.

You will explore aspects of economics, marketing, HR, law, organisational behaviour and finance.

In your first year your classes will be over three days each week and they will not start before 10am. You may have other activities on campus on other days.

Modules

• Marketing Principles

  You will gain an overview of marketing as a discipline and its core concepts during this module. You will cover areas including the role and function of marketing; the external marketing environment; internal marketing analysis tools; competitor analysis and competitive marketing strategy; segmentation, targeting and positioning; pricing strategies and tactics; and branding, differentiation and key selling points.

• Managing Systems and Operations

  This module introduces you to digital technologies and operations management in business. You’ll explore contemporary issues, innovation and future trends in IS and operations management, examining how managers use digital technologies to measure and improve operations and systems performance. You’ll also develop an understanding of processes and how to improve them in both service-oriented and manufacturing-sector organisations. 

• Financial Knowledge and Skills for Business

  This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Organisational Behaviour and Human Resource Management

  This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management and will give you an insight into how people are managed and organised in the workplace. You will develop an understanding of the relationship between the internal and external environment and the role that employees play in designing and achieving organisational goals.

• Enterprise Project and Skills

  In this module you will create a business plan, a project plan and a marketing plan that include a digital presence. You’ll integrate and apply skills and learning from other year 1 modules using project management skills to deliver a practical and applied business project, to demonstrate your understanding of market dynamics, financial structures and HRM employment strategies.

Year 2

In your second year you will continue to build your business skills and start to explore aspects of being your own boss.

The university teaching hours are between 9am and 6pm. In year 2 the days and times you will need to be on campus will depend on a number of things including the type of teaching on your course, and time spent in the library and on research

Modules

• International Business Analysis

  This is your opportunity to apply both macro and microeconomic analysis to a related set of case studies. You will start by analysing an industry at a global level, move onto looking at macroeconomic data for a country that is key to that industry, and then apply microeconomic analysis to a company within that industry.

• Managing Digital Transformation

  On this module you will explore the impact of digital transformation in the context of business management. You’ll cover the evolution of information systems, the role of AI in business and different digital business models. You will examine ethical and social considerations, including data privacy and the digital divide, and the relationship between technology and inequality. Finally, you’ll look at future trends in digital business, aligning with the United Nations Sustainable Development Goals. 

• Working and Learning in Teams

  The focus of this module is to develop a high-performing team with other students. You will learn through the practical application of tools and frameworks that support the challenges of team working. The exact content will be based on your team’s needs at the time, decided in collaboration with the course team, but this could include team roles and learning environments, reflecting on team learning, leadership theories, giving and receiving constructive feedback and managing projects in a team.

• Developing Business Start-ups

  In this module you will use what you’ve learned so far to manage your own team venture. The emphasis is on learning by doing, allowing you to develop entrepreneurial skills and competencies. The specific content will be based on your team and your venture’s needs and decided in collaboration with the course team, but could include recruitment, leadership and management, marketing, building a brand, social and sustainable entrepreneurship, building networks, financing a small venture or conflict management.

• Cross-cultural Research

  Cross-cultural Research will help prepare you for your final year project, year abroad or placement year. You will further develop your research skills and cross-cultural awareness by exploring the role and nature of research in academic and professional environments. Areas covered may include conducting a preliminary literature review; designing a research project; methodology and methods; ethical considerations; and presenting research findings.

• Managing Innovation in Start-ups

  This module focuses on the use of innovation in the twenty-first century. You will explore structured innovation processes, the lean start-up model as well as uses of frugal innovation. You’ll gain the knowledge and skills needed to manage and explore different types of innovation processes, assess the resource implications and relate innovation to organisational agility. 

Placement year 

The placement year is optional. In year 2, you’ll decide whether to undertake a year of paid work experience or continue to the final year.

During your placement year you will complete a business project which is an assessed part of your degree and, depending on the topic you choose, could also provide a valuable piece of insight for your placement employer.

Previous placement companies include:

• American Express
• BMW
• Bosch
• Channel 4
• Disney
• Electronic Arts
• Hewlett Packard
• Home Office
• IBM
• Ipsos Mori
• ITV
• lastminute.com
• Microsoft
• Rolls-Royce.

Our dedicated Placements and Employability team will help you get a placement and support you throughout your placement year.

Final year

In your final year you’ll study four core modules that are tailored specifically for entrepreneurship and to build on your learning. You’ll also choose from a number of option modules enabling you to explore subjects that really interest you.

The university teaching hours are between 9am and 6pm. In your final year the days and times you will need to be on campus will depend on a number of things including the option modules that you choose.

Modules

Core modules

• Managing, Teams and Developing People

  Using a hands-on approach, you’ll reinforce and build upon your understanding of theories and models, and apply these concepts by working in team activities involving management of yourself and others. You’ll explore common issues that are faced when working in groups and teams, equipping you with the skills to become an effective team worker and leader.

• Developing High-performing Teams

  This module builds on knowledge developed in year 2. You will work together developing into a high-performing team where different skills and capabilities are optimised, tasks are structured and communication and cooperation is high. As a team, you will determine the exact content of the module, based on your practical needs. This could include diversity and difference in teams, Tuckman’s model of nurturing a team to high performance, Friend Leadership or performance management.

• Leading and Growing Responsible Business

  This module focuses on the knowledge and tools needed to manage the growth stage of a small venture. The emphasis is on learning by doing, and the exact content of the module will be determined by your specific practical needs. Decided in collaboration with the course team, the content could include diversification, internationalisation, long-term planning and strategy, social and sustainable entrepreneurship, financing a small venture or information and communication management.

• Agility and Open Innovation

  Open innovation and agility are crucial skills for today’s businesses and in this module you will learn how open innovation and partnerships can create new opportunities. You will also explore and contribute value-adding strategic differentiation and gain the skills needed to manage it effectively, alongside examining innovation processes and how to assess the resources needed for them. 

Options*

• Game Theory in Economics, Finance and Business

  Game theory is one of the most exciting, stimulating and promising subjects in modern microeconomics and is now also broadly applied in philosophy, sociology and political science among other fields. The module gives you the chance to apply game theory to financial and business analysis topics to deepen and widen your knowledge of economics, finance and business as an ongoing strategic game.

• International Finance

  International Finance takes the areas of finance and financial management you’ve studied in a domestic setting and explores how the domestic theory alters in an international setting due to factors such as exchange rates and country risk. You will also be introduced to the international financial management complexities associated with the foreign direct investment decisions of multinational companies.

• Experimental and Behavioural Economics

  This module introduces the theory and practice of behavioural economics incorporating insights from psychology and other social sciences. You will explore the contrast between the neo-classical economic models and evidence that people often behave in ways that do not fit with the models. You’ll develop an awareness of the behavioural economics processes, issues and vocabulary and reflect on how it relates to other disciplines.

• Consumer Psychology

  You will focus on the main concepts used in understanding consumer psychology and consumer behaviour in the marketplace during this module. You’ll look at how these are used in marketing to both understand consumers and create strategies to ethically influence their behaviour.

• Marketing Across Cultures

  This module examines two key challenges facing businesses today: how to identify and develop international marketing and business opportunities; and understanding the importance of cultural differences across the globe to adapt marketing strategies and tactics for business success. You will learn about new cultures in the developed and emerging world and how to develop an international marketing plan, putting your entrepreneurial, research, creative and report-writing skills in to practice.

• Happiness: Work and Society

  During this module you will analyse the concept of happiness in work and society. You’ll consider happiness at an individual, organisational and socio-economic level, exploring topics such as positive psychology, happiness and wellbeing, nurturing happiness in the organisation, the issues and challenges of measuring happiness and wellbeing, and what makes a nation happy. 

• Retail Marketing and Distribution

  In this module you will learn about retail marketing and distribution through practical workshops with emphasis on real-life retail situations. You’ll study topics from historical development, current industry structure, trends and projected developments. You will combine theory and practice to produce a viable strategic report about the marketplace.

• Marketing Communications

  The module is an overview of key marketing communications tools, including branding, advertising, sales promotion and public relations. You will consider the main theories of marketing communications, exploring how advertising has its effect on consumers. You’ll also look at models of consumer psychology and behaviour to further understand the role of marketing communications in society.

• Sustainable Supply Chain Management (SSCM)

  Supply chain management (SCM) is the handling of the entire production flow of goods or services – from raw materials to delivering the final product to the consumer. On this module you will develop a strategic understanding of SCM in a wider business context and explore how SCM objectives have expanded to include societal and environmental implications because of, for example, depleted natural resources. You’ll learn how sustainability can be a competitive advantage and explore the role of supply chains in a circular economy.

• Researching Contemporary Issues in Finance

  You will select a specific current issue in finance to study in depth during this module. You’ll review and analyse a wide range of published data with the aim of summarising good practice and recommending a possible solution to the problem in your final report. Issues might include finance for SMEs, bank lending, working capital management, financial risk management techniques, dividend policy and effect on the value of a company and bond markets and instruments.

• Researching Contemporary Issues in Economics

  In this module you will apply economic principles and methods to a contemporary issue that has implications for countries, businesses or individuals now and in the future. You’ll identify a specific topic to research and, using the principles and methods you’ve learned on your course, formulate research questions and hypotheses, devise a methodology and identify relevant data sources.

• Dissertation – Contemporary Issues in Tourism or Events

  During this module you will design and develop an individual research project focusing on the tourism or events industry. You’ll choose a significant issue (or issues) that interests you to investigate in depth and critically explore concepts, theories and empirical research methodology. You may also collect primary research data based on appropriate quantitative or qualitative research methodologies.

• Researching Contemporary Issues for the Intelligent Enterprise

  Intelligent Enterprise is a management approach that applies technology and new service models to the challenge of improving business performance. On this module you will conduct in-depth research into issues and emerging technologies that promote the concept of an intelligent enterprise. You can either choose an existing topic to research or identify a new one. Potential topics include blockchain; cryptocurrencies; mobile gaming; digital transformation; knowledge management; marketing information systems; and e-business systems.

• Researching Contemporary Issues in Human Resource Management and Organisational Behaviour

  This module is an opportunity to research a contemporary human resource management or organisation behaviour issue of your choice. Through your research, you will develop and deepen your knowledge and understanding of these topics and present your findings in a final report.

• Researching Contemporary Issues in Supply Chain Management

  This module is an opportunity to choose and research a contemporary supply chain, supply chain management or inventory management topic that really interests you. Current trends and issues include outsourcing, use of technologies (data analysis, IoT, cloud computing), supply chain visibility among organisations and sustainable supply chains. In producing your report, you will further develop your analysis and evaluation skills and make recommendations for improvements in business decision-making.

   

• Researching Contemporary Issues in Marketing

  Choosing a contemporary marketing issue of interest – for example strategic marketing theory, marketing communications, cross-cultural marketing, social media marketing or consumer behaviour – you will undertake a piece of in-depth research. This will develop your analytical and critical skills and you will use the expertise and knowledge gained during your degree to produce a report. The module is based on independent study supported by a tutor.

*Option modules are indicative and may change, depending on timetabling and staff availability.

Course leader

Dr Irina Popova

Irina is the course leader on our Business Management with Entrepreneurship BSc(Hons). 

She specialises in teaching entrepreneurship, business research methods, academic and professional skills across several of our courses. 

Irina’s PhD research focused on start-up incubation and she previously worked for the social venture incubation programme, currently known as Cambridge Social Ventures which was funded by the Big Lottery Fund. 

Irina also carried out postdoctoral research on the digitalisation of management in the UK and Sweden. The study involved three public sector organisations in Cambridgeshire and their ICT-enabled transformation projects, as well as a local authority and a multinational company in Sweden. She worked with senior management in the public sector to deliver the programme.

Irina is an NVivo-trained expert and an experienced organisational ethnographer. 

Find out more about your course leader.

Course fees

This course offers a professional placement (sandwich) year in year 3. If you choose to take this placement you will pay a reduced fee during this year. For students starting their undergraduate degree in the 2025–26 academic year, the fee for the professional placement year is £1,500 for UK students and £1,850 for international students. This fee may be subject to small increases in line with inflation.

The fees listed here are for the first year of full-time study if you start your course in the academic year 2025–26.

You will pay fees for each year of your course. Some fees may increase each year.

UK undergraduate and some postgraduate fees are regulated by the UK government and increases will not be more than the maximum amount allowed. Course fees that are not regulated may increase each year by up to 5% or RPI (whichever is higher).

If you are studying part-time your fee will usually be calculated based on the number of modules that you take.

Find out more

• Brighton Boost – cost of living help for our new undergrad students. Find out about how we can help with your study, accommodation or travel costs and more...
• Fees, bursaries, scholarships and government funding info for UK and international undergraduate students
• Student finance and budgeting while studying
• Read our student contract and tuition fee policy (pdf) for more on University of Brighton tuition fees.

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