International Event Management BSc(Hons)

Course structure

If studied full-time, the course will take either three or four years to complete, depending on whether you opt for a placement year. It is designed to cover everything you might need for a career in events management.

The style of teaching will differ according to module, but it will involve lectures, seminars, group exercises, case studies and student presentations. Your contact hours will gradually reduce over the three years as you learn to work more independently.

Although you will in part be assessed by essays and exams, we will also test your ability to work in teams, make presentations and appraise the work of fellow students. These methods of assessment are intended to reflect real-life management practices.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. When you have applied to us, we will inform you of any improvements or innovations to the curriculum through our admissions portal.

Year 1

In year 1, you will study the dynamics and operational aspects of the event industry as well as the principles of business management. You will also deliver a small fundraising event.

Modules

• The Event Industry

  The rapid growth and development of the events sector in recent years has created a dynamic global industry, which has been built on our need to trade, celebrate, compete, learn, socialize and have fun. In this module you will examine the commercialisation, professionalisation, structure, sectors and legal and risk considerations of the international event industry. You will also discuss the political, socio-cultural, economic and environmental impacts and outcomes of events and identify current trends and issues within the industry.

• The Event Consumer Experience

  This module will provide an understanding of the event consumer and their requirements and how to deliver high levels of customer satisfaction to ensure success and maintain a competitive edge. An understanding of whom the event consumer is, service delivery, failure and recovery, and service quality within the event industry will be covered. You will also host and stage a fundraising event for a charity. From the delivery of this fundraising event, you will write an assessed report on a specific aspect of the event.

• Event Operations and Project Planning

  In this module you will examine the key operational and project issues concerned with planning and managing a range of events. Management tools, operations and project management originated in the manufacturing, construction and IT industries, however, the benefits of a systematic and structured approach have more recently been adopted by organisations within the events industry. The nature of an ‘event’ as a unique product, with an immovable end date lends itself to adopting operations and project management methodologies to its successful organisation.

• Principles of Marketing

  This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

  You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

• Organisational Behaviour and Human Resource Management

  This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

  This module will provide you with a grounding for understanding how people are managed and organised in the workplace.

• Financial Knowledge and Skills for Business

  This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

Year 2

In year 2, you will plan and deliver an event using the project management skills you learned in your first year. You will also gain a fundamental understanding of risk and crisis management and explore the many challenges that event managers face.

Modules

• Events Risk Management Live!
• Understanding Event Stakeholders: Competing interests, clashes and conflicts
• Managing Events Organisations
• Managerial Accounting
• Event Design Experience
• Research Methods
• Marketing Planning

Option*

• Applied Professional Practice

*Option modules are indicative and may change, depending on timetabling and staff availability.

Placement year

The option of a placement year offers an excellent opportunity to gain contacts, professional experience and an advantage in the job market. It allows you to work either domestically or abroad for 48 weeks between your second and final years.

Previous students have worked for companies including:

• Below Zero Ice Bar
• Eagle Rock Entertainment
• Starlight Children's Foundation
• Fabric Nightclub
• Teenage Cancer Trust
• George P. Johnson Experience Marketing.

Should you impress your employer during the placement year, there is a chance that you will be offered a full-time position once you graduate.

Final year

In your final year at Brighton, you will examine the growth of the international event industry and learn how to take a strategic approach to management.

Modules

• Theorising the International Events Industry
• Business Strategy
• Dissertation or Placement Project

Options*

• Enterprise and Innovation
• Sport Event Tourism
• Public Relations
• International Cooperation for Development
• Festivals and Events
• International Management
• Customer Relationship Marketing
• Digital Business Approaches
• Destination Marketing
• International Cooperation for Development
• Public Relations
• Destination Marketing
• Customer Relationship Marketing
• Competitive Marketing Strategy
• Enterprise and Innovation

*Option modules are indicative and may change, depending on timetabling and staff availability.

Staff profile

Hasan Gilani, Senior Lecturer
Hasan is the course leader for the International Event Management degree and specialises in teaching business strategy, marketing planning, customer relationship management and competitive marketing strategy across a number of our courses.

He has extensive corporate managerial experience with FMCG and retail organisations. He has worked with international brands including Motorola, Pepsi Cola, Marks and Spencer, National Grid, OCR and Debenhams in the areas of corporate marketing, customer services, event sponsorships, and consumer retail. Hasan has also worked as a consultant in the international development and NGO sector, working jointly with German, Dutch and British organisations as well as conducted academic research with retail giants such as Sainsbury's, Marks and Spencer, Aldi and John Lewis.

With his PhD on corporate identity and brand citizenship behaviour, Hasan has previously achieved postgraduate qualifications of MBA (Gold Medal), MSc (International Marketing), MA (Archaeology), MA (Economics), MPhil (Corporate Retail Brands) and postgraduate diploma (Industrialisation, Trade and Economic Policy). His academic career has spanned across many UK universities and organisations including the Chartered Institute of Marketing.

Other key members of the teaching team include:

Dr Michael Williams
Dr Udo Merkel
Dr Tijana Rakic
Jayne Luscombe
Julie Kentsley-Holt

International requirements

We can help you meet our English language or academic entry requirements.

Course fees

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is £1,230 for home students and £2,060 for international students. This fee may be subject to small increases, in line with inflation.

Info

The fees listed here are for full-time courses beginning in the academic year 2019–20.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Local area

Campus where this course is taught

Accommodation

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Accommodation

University building

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