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International Event Management BSc(Hons)

  • Intro
  • Course
    content
  • Careers
  • Entry
    criteria
  • Fees
  • Location
  • Stay in
    touch
  • Related

Intro

Events is one of the most dynamic, exciting business sectors, and our International Event Management degree will equip you with the knowledge, practical skills and experience needed to professionally manage events in a variety of areas.

You’ll benefit from industry guest speakers from companies such as Harley Davidson and field trips, from Warner Bros. Harry Potter Studio Tour to projects further afield in the Gambia. You will gain practical experience to plan and execute your own event, and the optional placement year is an excellent opportunity to build contacts and gain an advantage in the job market.

In your second year, you have the opportunity to focus your studies further and specialise in marketing by moving to our International Event Management with Marketing BSc(Hons).

As members of the Association for Events Management Education (AEME), we have a longstanding association with the field. Our staff have backgrounds in corporate, cultural and sporting events sectors, and are involved in a wide range of applied sociological and industry-related research.

Key facts

Location Brighton: Moulsecoomb

UCAS code N820

Full-time 3 years
With placement year 4 years

Join an online event

Apply now with UCAS

Course content

How this course is delivered

We've made some changes to the way our courses are taught to keep everyone safe, connected and involved in university life.

At the moment, students have a blend of on-campus and digitally enabled remote learning that provides lots of opportunities to interact and engage with lecturers and other students.

Find out what these changes mean for this course

Course structure

If studied full-time, the course will take either three or four years to complete, depending on whether you opt for a placement year. It is designed to cover everything you need for a career in events management.

The style of teaching will differ according to module, but it will involve lectures, seminars, group exercises, case studies and student presentations. Your contact hours will gradually reduce over three years as you learn to work more independently.

Although you will be assessed by essays and exams, we will also test your ability to work in teams, give presentations and appraise the work of fellow students. These methods of assessment are intended to reflect real-life management practices.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. When you have applied to us, we will inform you of any improvements or innovations to the curriculum through Student View.

Year 1

In year 1, you will study the dynamics and operational aspects of the event industry as well as the principles of business management. You will also deliver a small fundraising event.

Modules

  • The Event Industry

    The rapid growth and development of the events sector in recent years has created a dynamic global industry, which has been built on our need to trade, celebrate, compete, learn, socialize and have fun. In this module you will examine the commercialisation, professionalisation, structure, sectors and legal and risk considerations of the international event industry. You will also discuss the political, socio-cultural, economic and environmental impacts and outcomes of events and identify current trends and issues within the industry.

  • The Event Consumer Experience

    This module will provide an understanding of the event consumer and their requirements and how to deliver high levels of customer satisfaction to ensure success and maintain a competitive edge. An understanding of whom the event consumer is, service delivery, failure and recovery, and service quality within the event industry will be covered. You will also host and stage a fundraising event for a charity. From the delivery of this fundraising event, you will write an assessed report on a specific aspect of the event.

  • Event Operations and Project Planning

    In this module you will examine the key operational and project issues concerned with planning and managing a range of events. Management tools, operations and project management originated in the manufacturing, construction and IT industries, however, the benefits of a systematic and structured approach have more recently been adopted by organisations within the events industry. The nature of an ‘event’ as a unique product, with an immovable end date lends itself to adopting operations and project management methodologies to its successful organisation.

  • Principles of Marketing

    This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

    You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

  • Organisational Behaviour and Human Resource Management

    This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

    This module will provide you with a grounding for understanding how people are managed and organised in the workplace.

  • Financial Knowledge and Skills for Business

    This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

A heart in the sky made by aircraft trails at Eastbourne Airshow

Year 2

In year 2, you will plan and deliver an event using project management skills learned in your first year. You will also gain a fundamental understanding of risk and crisis management and explore the many challenges that event managers face.

You also have the opportunity to focus your studies further and specialise in marketing at this point in your degree by moving to our International Event Management with Marketing BSc(Hons).

Modules

  • Cross-cultural Research and Professional Skills
  • Business Problem Solutions
  • Working Across Cultures or International Business Analysis
  • Understanding Event Stakeholders: Competing interests, clashes and conflicts
  • Event Experience Design and Production
  • Events Risk Management Live

*Option modules are indicative and may change, depending on timetabling and staff availability.

International Event Management

Placement year 

The option of a year's paid work placement is highly valued by employers and a vital part of the course, allowing you to work either domestically or abroad for 48 weeks between your second and final years. It gives you the chance to apply your learning to real-life situations and challenges, to meet and network with potential employers, and gain real work experience before you graduate.

On your placement, you will complete a project, which contributes to your degree. This replaces your dissertation, and, depending on the topic you choose, could provide valuable insight for your placement employer.

Our dedicated placements and employability team will support you throughout. Read more about our placement years.

EVENTS-FESTIVAL

Final year

In your final year at Brighton, you will examine the growth of the international event industry and learn how to take a strategic approach to management.

Modules

  • Theorising the International Events Industry
  • Strategy for International Business
  • Placement Project or Developing Professional Practice in Business

Options*

  • Contemporary Issues in Tourism or Events
  • Small Business and Entrepreneurship
  • Globalisation and International Markets
  • Festivals and Events
  • International Management
  • Destination Marketing
  • Enterprise and Innovation

*Option modules are indicative and may change, depending on timetabling and staff availability.

 

EVENTS-HANDSCONCERT

Meet the team 


Dr Hasan Gilani, c
ourse leader

Hasan is the course leader for the International Event Management degree and specialises in teaching business strategy, marketing planning, customer relationship management and competitive marketing strategy across a number of our courses.

He has extensive corporate managerial experience with FMCG and retail organisations. He has worked with international brands including Motorola, Pepsi Cola, Marks and Spencer, National Grid, OCR and Debenhams in the areas of corporate marketing, customer services, event sponsorships, and consumer retail. Hasan has also worked as a consultant in the international development and NGO sector, working jointly with German, Dutch and British organisations as well as conducted academic research with retail giants such as Sainsbury's, Marks and Spencer, Aldi and John Lewis.

With his PhD on corporate identity and brand citizenship behaviour, Hasan has previously achieved postgraduate qualifications of MBA (Gold Medal), MSc (International Marketing), MA (Archaeology), MA (Economics), MPhil (Corporate Retail Brands) and postgraduate diploma (Industrialisation, Trade and Economic Policy). His academic career has spanned across many UK universities and organisations including the Chartered Institute of Marketing.

Hasan Gilani

Dr Nigel Jarvis, senior lecturer

Before returning to academia, I worked for six years as a consultant in Toronto, Canada, specialising in tourism, recreation, cultural master plans and feasibility. I have a keen interest in gender and sexuality issues in leisure and tourism.

I completed my PhD in 2006 at the University of Brighton, which examined the meaning of sport in the lives of Canadian and British men. My research and teaching interests relate to globalisation and the tourism and event industry, sport tourism; sport and event sponsorship; the economic, socio-cultural and environmental impacts of tourism; and attractions management. I have published on a wide variety of topics related to the cruise sector, the legacies of sport tourism events, motivations of sport tourists, the impacts of sport events, green certification schemes in the tourism and hospitality sector, and on LGBTQ tourism and events.

Other key members of the teaching team include:

  • Dr Ioannis Pantelidis
  • Dr Michael Williams
  • Dr Tijana Rakic.
Nigel_Jarvis2019

Careers

Prepare for your career 

Event management offers growing and varied career opportunities, ranging from organising a small business conference to masterminding a major music festival. In charge of both planning and execution, professional event managers have responsibilities that shift with every project.

In your career you need a combination of knowledge, skills, personal qualities and relevant experiences – and you’ll get all of this from your degree.

The course provides subject knowledge and expertise, opportunities to put what you learn into practice and work-related experience. You'll also develop transferable personal skills in teamwork, and project and time management that will be valued wherever your career takes you.

You'll work on your employability from your first year through a mixture of academic and vocational modules. You are strongly encouraged to take work placements during holidays and the placement year option provides invaluable real-world experience.

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Placement year 

As a student completing a work placement, you are one step ahead when it comes to securing the right job after your course. You will graduate with a year’s relevant, real-life work experience, which employers value highly, giving you a distinct advantage over others when applying for jobs and starting your career.

Should you impress your employer during the placement year, there is a chance that you will be offered a full-time position once you graduate.

We also encourage students to take the opportunity to do work placements outside of term time to enhance their employability.

Previous students have worked for companies including:

  • Below Zero Ice Bar
  • Eagle Rock Entertainment
  • Starlight Children's Foundation
  • Fabric Nightclub
  • Teenage Cancer Trust
  • George P. Johnson Experience Marketing.

Work-related experience 

Throughout your course we include industry guest speakers and field trips that take your classroom learning into the real world. 

Guest speakers have visited from Harley Davidson, Identity Group and Left Field Productions.

Previous field trips have included:

  • Brighton’s Royal Pavilion
  • Hyde Park Winter Wonderland
  • Tulleys Farm
  • Warner Bros. Harry Potter Studio Tour.

Graduate destinations 

Our graduates have gone on to work with a wide range of organisations in roles including:

  • The Sunday Times (Senior Event Manager)
  • CitiBank (Event Manager)
  • Royal Society of Medicine (Event Manager)
  • Twickenham Experience (Conference and Event Organiser)
  • Selfridges (Event Co-ordinator)
  • Westminster City Council (City Promotions, Events and Filming Officer)
  • Barclays (Event Coordinator)
  • Sandals Beaches and Resorts (Groups Team Leader)
  • IMEX (Conference Producer)
  • KPMG (Management Consultant)
  • Peroni (Brand Manager)
  • Institute of Development Studies (Production Editor)
  • Duke of Edinburgh’s International Award Foundation (Event Manager)
  • Cabinet Office (Deputy Chief of Staff)
  • Terrapin (Marketing Director).

Further study 

This degree also opens up a range of postgraduate study options. At Brighton, for example you could progress on to:

  • International Tourism Management (MSc)
  • International Event Management (MSc).

You could also choose to complete your PhD at Brighton with our  Tourism, Hospitality and Events Research and Enterprise Group.

Supporting your employability 

Outside of your course, our Careers Service is here to support you as you discover (and re-discover) your strengths and what matters to you. We are here for you throughout your university journey as you work towards a fulfilling and rewarding career.

Connect with our careers team

  • Find part-time work that you can combine with your studies.
  • Find, or be, a mentor or get involved with our peer-to-peer support scheme.
  • Develop your business ideas through our entrepreneurial support network.
  • Get professional advice and support with career planning, CV writing and interview top tips.
  • Meet potential employers at our careers fairs.
  • Find rewarding volunteering opportunities to help you discover more about what makes you tick, and build your CV.

Whatever your career needs, we are here to help. And that's not just while you are a student, our support carries on after you've graduated.

Find out more...

Coloured background with the words Be More, Connected, Skilled, Emlployable

Entry criteria

Entry requirements

A-levels or BTEC
Entry requirements are in the range of A-level BCC–CCC (104–96 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range.

International Baccalaureate
26 points, with three subjects at Higher level.

Access to HE Diploma
Pass with 60 credits overall. At least 45 credits at level 3, with 24 credits at merit.

Foundation degree/HND/HNC
May enable you to start the course in year 2 or 3. Contact the course team for specific requirements.

Studied before or got relevant experience?
A qualification, HE credits or relevant experience may count towards your course at Brighton, and could mean that you do not have to take some elements of the course or can start in year 2 or 3. 

English language requirements
IELTS 6.0 overall with a minimum of 5.5 in each element. Find out more about the other English qualifications that we accept.

Don’t meet these entry requirements?
Our Business Management BSc(Hons) with integrated foundation year provides an extra year of study at foundation level if you do not have the academic qualifications or experience needed for entry to this course.

Successful completion of the foundation year enables you to progress onto year 1 of this degree.

International requirements and visas

International requirements by country
Country name
Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language centre

For English language preparation courses.

Visit our International College

For degree preparation courses.

Visas and immigration advice

Applying for a student visa

Check out our step-by-step guidance.

Fees

Course fees


UK (full-time) 9,250 GBP

International (full-time) 13,572 GBP

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is £1,330 for UK students and £2,100 for international students. This fee may be subject to small increases, in line with inflation.

What's included

You may have to pay additional costs during your studies. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. A summary of the costs that you may be expected to pay, and what is included, while studying a course in Brighton Business School are listed here.

  • Students who choose to take an optional placement will have travel and living expenses. The cost of this depends on where and how long your placement is.
  • Some courses include optional field trips for which the school pays – you may incur minimal costs such as for food and drink and should budget up to £15.
  • You will be required to buy textbooks and should budget up to £150.

You can chat with our enquiries team through the Stay in touch panel at the end of this page if you require further information. Or check our finance pages for advice about funding and scholarships, as well as more information about fees and advice on international and island fee-paying status.

Info

The fees listed here are for full-time courses beginning in the academic year 2021–22.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

Location

Local area

About Brighton

The city of Brighton & Hove is a forward-thinking place which leads the way in the arts, technology, sustainability and creativity. You'll find living here plays a key role in your learning experience.

Brighton is a leading centre for creative media technology, recently named the startup capital of the UK.

The city is home to a national 5G testbed and over 1,000 tech businesses. The digital sector is worth over £1bn a year to the local economy - as much as tourism.

All of our full-time undergraduate courses involve work-based learning - this could be through placements, live briefs and guest lectures. Many of these opportunities are provided by local businesses and organisations.

It's only 50 minutes by train from Brighton to central London and less than 40 minutes to Eastbourne. There are also daily direct trains to Bristol, Bedford, Cambridge, Gatwick Airport, Portsmouth and Southampton.

Map showing distance to London from Brighton
Brighton Beach sunset

Campus where this course is taught

Moulsecoomb campus

Two miles north of Brighton seafront, Moulsecoomb is our largest campus. Subjects taught here include architecture, business, computing, construction, engineering, geography, product design, law and pharmacy.

On campus you will find professional-standard facilities including a flight simulator, trading room, design and digital media suites and specialist research laboratories, alongside the library, student centre, a nursery, fitness facilities and Students’ Union. There are excellent public transport links.

The Big Build
A major transformation of our Moulsecoomb campus began in summer 2018. By the time the Big Build is complete, there’ll be new halls of residence, academic building, and Students’ Union and fitness facilities – all created with sustainability, inclusivity and community in mind.

As the development grows it will provide many exciting learning opportunities for our students, ranging from live projects, placements and internships with the companies involved to guest lectures and site visits. Find out more...

The Big Build

Accommodation

Brighton: Moulsecoomb

We guarantee an offer of a place in halls of residence to all eligible students.

Halls of residence
We have halls of residence across Brighton in the city centre, Moulsecoomb, Varley Park and Falmer.

  • You'll be prioritised for accommodation in the halls that are linked to your teaching base, subject to availability.
  • Moulsecoomb campus is linked to Varley Park and Moulsecoomb Place halls. All halls are self catered, but if you prefer you can add in a food and drink plan.
    • Varley Park offers a mix of rooms. It is around two miles from Moulsecoomb campus and four miles from the city centre. Public transport in the city is excellent, and there’s a shuttle bus between our Brighton campuses during term time.
    • Moulsecoomb Place halls are all self-catered and are located right on campus.

Want to live independently or in a university-managed house? We can help – find out more about unihomes and unilets or private renting.

Modern accommodation at nearby Varley Halls

Modern accommodation at nearby Varley Park

Relaxing in halls near the campus

Relaxing in halls near the campus

Students eating at the Hub

Students eating at the Hub

Maps

Moulsecoomb campus map

Meet our students  

Marcela Oliver

I think the practical activities are what I really enjoy about the course.

I have also found the staff so passionate about their job. They motivate the whole class and make us all focus on what each of us really like about events.

I was truly debating whether to go on placement or not, but I finally made my decision after we performed our own event for the Events Live! module. That is when I realised what I really enjoyed and that I wanted to make the best of my course.

My placement is at the Grand Hotel in Brighton. Everyone has been fantastic – really supportive, patient and helpful."

I have gained so much since I started my placement that I cannot compare it to anything else. Professionally and personally.

Marcela_Oliver_Llabres_(1)

Georgia Byrne

I chose the University of Brighton as when I attended my open day, the introduction to the course sounded great with options of different pathways.

I have enjoyed so many aspects of the course, including guest speakers coming in to talk about their events experience. I also thoroughly enjoyed the chance of organising and putting on an event in my first and second year.

My lecturers have enhanced my knowledge since the start of my degree, and have been very helpful and supportive in tutorials, and with the feedback given from the marking of assessments.

I chose the placement year as I wanted to gain real life experience and to put the theory and skills I had learnt from my first two years at university into everyday practice. Taking a placement year has widened my knowledge, enabled me to gain invaluable experience that I can apply to my final year of study and in the future after graduating and working in the events industry.

Georgia_Byrne

Nikkie Mazibeli 

I choose to study event management because I was fascinated with the execution of events and what goes on behind it. I read into the course from different universities and I decided to visit each one and find out exactly what the course included. I chose Brighton as it was the only one which offered the chance to specialise and it also felt like they had more of an understanding of event management.

The university teaching staff were there to help with anything I faced and I could count on them to help whenever I was stuck on a project. Tutors who don’t even teach my subject were also keen to give me insight to help me fall in the right direction.

With my course I really liked the Events Live! module – it was a great way for us to take what we had learnt and use it to create a successful charitable event. It was really challenging but I was grateful for practical pieces of work in the course. I also loved the placement option.

A placement allows you to learn, make mistakes and apply what you have learnt within your degree. I also wanted to allow myself to have an advantage when looking for a job after university; to be able to say I have a years’ experience in the working environment gives me more of an advantage than if I have no experience at all.

My placement taught me so much and with my colleagues around me I felt like I had amazing mentors as they were keen to help me understand the working environment and also understand the job better. My role focused on administration management and development of a range of commercial event management services to internal and external clients – to operate successful events to agreed standards and budget. I was given full responsibility and I feel ready and equipped for when I finish my degree.

Nikkie_Mazibeli_AW_004

Camille Obligis

One of the strengths of the course is that it offers a wide range of knowledge that the business environment asks for. I will be able to tell my employers that I know about marketing, the economy, accountability, human resources and of course the events world.

Thanks to the university network, I have had the opportunity to do lots of paid and unpaid work. There is lots of support, so if you have a problem with your computer or bank account or if you feel stressed, the university can help you. Knowing that there are many services to support me has helped me through my whole university experience.

If you are considering studying event management, this university is for you. You will make new friends and have a great time, but will also develop your skills and learn to think outside the box.

Camille Obligis

Gisele Waterfall

I have thoroughly enjoyed the course and my plans for the future are to work for a year or two before going on to do a masters degree.

Long term, I would like to start my own business in events, and I believe that the modules that I have taken here will give me a good start.

I have made very good friends while studying here, not only from my course but from other courses too, and I can see myself being friends with them for a long time to come.

Gisele Waterfall

Stay in touch

Join an online event

Ask a question about this course

If you have a question about this course, our enquiries team will be happy to help.

01273 644644

Statistics

These charts give an indication of how much time you will spend on different activities at each level of the course, and an indication of the balance of assessment by coursework, and written and practical exams. For courses with option modules, actual proportions will depend on the modules you choose.

Find out more about how the academic year and degree courses are organised, and about learning and assessment activities you might get to grips with at Brighton. More specific information about this course is detailed in the programme specification (linked above). You can find out also about the range of support we offer to help you adjust to university life.

Overall workload

Assessments

Discover Uni

Discover Uni enables you to compare information when choosing a UK university course. All UK universities publish Discover Uni data on their website. Discover Uni will be launching a widget this month that will show top line stats for this course. Once live, the widget will appear below. 

Programme specification

The programme specification is the approved description of each course. They are updated following course changes, and give a detailed breakdown of the content and structure of the course.

Programme specification

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    Finance and Investment BSc(Hons)

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