Intro

Tourism is one of the world’s biggest industries and this course provides excellent professional training with an international perspective that will give you practical and transferable skills.

Our International Tourism Management with Marketing degree covers the environmental, sociocultural and economic impacts of tourism in both developed and developing destinations, alongside contemporary issues in the highly globalised tourism industry.

By specialising in marketing, you will learn how to assess the competitive marketing environment and apply key marketing principles to create your own marketing plan. Your learning will be enhanced by visiting industry guest speakers, opportunities to work on live consultancy projects and field trips, which have included airside at Gatwick Airport and theme parks in the UK and overseas.

The optional placement year is an opportunity to gain first hand sector experience and put into practice all you have learned in your first and second year to give you an advantage in the job market when you complete your final year.

Course content benefits from our links to professional organisations; we are a member of the Association of Tourism in Higher Education (ATHE) and an affiliate member of the United Nations World Tourism Organization (UNWTO).

The course is accredited by the Chartered Institute of Marketing (CIM) giving you the opportunity to graduate with a degree and a CIM qualification depending on which modules you choose.

Key facts

Location Brighton: Moulsecoomb

UCAS code NN85

Full-time 3 years
With placement year 4 years

Accredited by the Chartered Institute of Marketing

Book your place: Brighton Moulsecoomb campus open day

See all of our upcoming events

Apply now with UCAS for 2022

Course content

Course structure

The course will take either three or four years to complete, depending on whether you opt for a placement year. It is designed to cover everything you might need for a career in tourism management.

The style of teaching will differ according to module, but it will variously involve lectures, seminars, group exercises, case studies and student presentations. Your contact hours will gradually reduce over the three years as you learn to work more independently.

Although you will in part be assessed by essays and exams, we will also test your ability to work in teams, make presentations and appraise the work of fellow students. These methods of assessment are intended to reflect real-life management practices.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. When you have applied to us, we will inform you of any improvements or innovations to the curriculum through Student View.

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Dr Nigel Jarvis, course leader, talks about the tourism management and why the University of Brighton is a great place to study the subject.

Year 1

Year 1 focuses on operational issues of the tourism industry and the principles of management.

Modules

Principles of Marketing

This module introduces the role and function of marketing within organisational frameworks. You'll develop an understanding of basic qualitative and quantitative tools available for analysing and interpreting the marketing environment.
Organisational Behaviour and Human Resource Management

This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

This module will provide you with a grounding for understanding how people are managed and organised in the workplace.
Financial Knowledge and Skills for Business

This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.
Impacts of Tourism

In this module you will explore the negative and positive impacts caused by tourism, looking at both domestic and international cases. You will also investigate strategies to manage the economic, socio-cultural and environmental impacts.
Resort and Destination Management

Resorts and destinations are core units of tourism consumption and, at the same time, the prime object of any tourism management activity. Mastering their complexity and functioning within an increasingly competitive global marketplace is key to creating, recreating and managing successful tourism environments. This module will introduce you to key interdependent management functions and a variety of destination types, and will dwell on sustainable development and strategic management theory to frame a comprehensive picture of how to plan, market, and deliver quality resorts and tourist destinations.
The Travel and Tourism Industry

This module will introduce you to the wide-ranging and dynamic context of the contemporary travel and tourism sectors. It will introduce you to tourism and travel through examination and discussion of the contemporary structures and theories applicable to this area.

Year 2

Year 2 focuses on the application of management techniques and introduces the core theoretical debates of international tourism.

You will also gain a fundamental understanding of operational, tactical and strategic approaches to marketing to develop your own marketing strategy.

Modules

Cross Cultural Research and Professional Skills
Marketing Planning and Strategy
Tourism Planning and Development
Tourism, Society and Culture
Managing a Tourist Attraction: A business simulation case study

Options*

Law for Marketing
Marketing and Responsibility
Design and Innovation

*Option modules are indicative and may change, depending on timetabling and staff availability.

Placement year

We encourage you to take a placement year between years 2 and 3 because it is an excellent opportunity to gain contacts, professional experience and an advantage in the job market.

Most placements are paid, with many students managing to save money for their final year of study. Students who take a placement are usually among the first to find jobs after graduating.

During your placement year you will design and complete a placement project based on a real business issue, problem or opportunity that you identify and work on. This will involve fieldwork and research, concluding with recommendations of practical, considered solutions to the original problem or suggestions on how to exploit the opportunity.

This project will form part of your final year course work and can count towards 20 credits of your final year assessment.

Final year

The final year blends management theory and practice at a strategic level.

Modules

Global Issues in Travel and Tourism
Strategy
Placement Project OR Developing Professional Practice in Business

Options*

Dissertation – Contemporary Issues in Tourism or Events (with marketing focus)
Contemporary Issues in Marketing
Small Business and Entrepreneurship
Festivals and Events
E-Commerce and Online Behaviour
CRM and Services Marketing
Consumer Psychology
Marketing Across Cultures
Responsible Enterprise
Cruise Management: A Critical Perspective
Marketing Communications
Futurism for Marketers
Public Relations – Principles and Practice
Big Data and Business Intelligence
Destination Marketing

*Option modules are indicative and may change, depending on timetabling and staff availability.

A group of people in Turtle SOS t-shirts in GAMBIA

Meet the team

Dr Nigel Jarvis, Course Leader

Before returning to academia, I worked for six years as a consultant in Toronto, Canada, specialising in tourism, recreation, cultural master plans and feasibility. I have a keen interest in gender and sexuality issues in leisure and tourism.

I completed my PhD in 2006 at the University of Brighton, which examined the meaning of sport in the lives of Canadian and British men. My research and teaching interests relate to globalisation and the tourism and event industry, sport tourism; sport and event sponsorship; the economic, socio-cultural and environmental impacts of tourism; and attractions management. I have published on a wide variety of topics related to the cruise sector, the legacies of sport tourism events, motivations of sport tourists, the impacts of sport events, green certification schemes in the tourism and hospitality sector, and on LGBTQ tourism and events.

Other key members of the teaching team include:

Dr Clare Weeden

Principal lecturer

"I had extensive experience in the hospitality and tourism industries both in Europe and the USA before beginning my career with the University of Brighton. I as involved in licensed retail management for a small microbrewery and a range of senior operational roles within a large multinational hotel chain.

"I was awarded my PhD in 2008 from the University of Glasgow, where I explored the influence of personal values on the holiday choice decisions of ethical consumers.

"I teach and research in the following areas: ethical and responsible tourists, CSR in tourism, cruise tourism, destination marketing, and travel and visual culture."

Professor Marina Novelli

Marina is Professor of Tourism and International Development. As a geographer with a background in economics, she is known as an expert in the field of international tourism policy, planning, development and management.

She has advised on numerous international cooperation and research assignments funded by International Development Organisations (IDOs) such as: The World Bank, the European Union, The UN (UNESCO, UNIDO, UNWTO), the Commonwealth Secretariat, National Ministries and Tourism Boards, Regional Development Agencies and NGOs.

She is known globally for her excellence in leading and collaborating with multi-disciplinary, multi-stakeholder and multi-cultural teams and for her commitment to generating new knowledge on ways in which tourism can play a key role in sustainable development by stimulating local economies, conserving the environment, developing peoples and changing lives.

How this course is delivered

How will my course be taught?
For the academic year that starts in September 2022 we’re planning for all students to be taught face-to-face on campus, enhanced by some online learning.

Students who started their course with us in 2021 are on campus for some face-to-face learning including tutorials, workshops, laboratory classes and studio sessions. They are also taking part in off-campus learning activities such as placements, field trips and study visits. And all of our campus facilities – libraries, learning spaces, restaurants, gyms and more are open.

Like all universities we are following government guidance and we are monitoring the pandemic very closely. Should Public Health advise it we have robust plans in place for additional safety measures to be introduced to enable everyone to continue learning on campus, and, as a last resort, for students to continue their learning remotely.

We will update you regularly on our teaching plans for the next academic year as you progress your application with us.

When does my course start?
The 2022 academic year begins on Monday 26 September 2022. Teaching for most courses starts the following week.

Many education courses, some health science courses including Medicine, and some postgraduate business courses have an earlier start date. Check your offer letter for the start date of your course.

Careers

Prepare for your career

In your career you need a combination of knowledge, skills, personal qualities and relevant experiences – and you’ll get all of this from your degree.

The course provides subject knowledge and expertise, opportunities to put what you learn into practice and work-related experience. You'll also develop transferable personal skills in teamwork, project and time management that will be valued wherever your career takes you.

Visiting guest speakers present on a range of current topics and to discuss the skills needed within the sector. Recent speakers have come from organisations in the fields of:

destination management
marketing
tourism consultancy
tour operators.

Consultancy 
The course includes opportunities to collaborate on research projects for real clients. Acting as a consultant will apply your learning to live projects, improving your employability skills and enhance your CV.

Consultancy opportunities have involved:

Drusillas Park
Eastbourne Council tourism department.

Other key skills such as public speaking, research methods, team working, leadership, numeracy, assertiveness and creativity are developed throughout the course.

You are strongly encouraged to take work placements during holidays and the placement year option provides invaluable real-world experience.

Accreditation

This course is accredited by the Chartered Institute of Marketing for the purpose of gaining CIM qualifications.

The Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world. All students will qualify for the CIM Foundation Certificate in Marketing award by successfully completing the Marketing Principles module and an option module.

And depending on the option modules that you choose, you may graduate with:

CIM Certificate in Professional Marketing
CIM Diploma in Digital Marketing
CIM Diploma in Professional Digital Marketing.

Find out about CIM accredited courses.

Placement year

The placement will provide you with valuable professional experience, enhance your CV, and provide you with a network of industry contacts.

During your placement, you'll undertake a project for the organisation. The placement counts towards your degree and will inform your learning in your final year.

After graduation, many students are offered full-time job opportunities with their placement employers.

Our students have worked with companies including:

Civil Aviation Authority
PricewaterhouseCoopers (PwC)
Park Plaza Hotel Group
TUI
Sandele Eco Lodge
Amadeus
Cosmos Holidays
Sea Pines Resorts
Sportif Travel
British Airways
Disney and Universal Studios
Gatwick Airport
destination management organisations, for example local councils.

Work-related experience

Throughout your course field trips will take your classroom learning into the real world. Previous trips include:

World Travel Market
National Trust properties
Wimbledon
theme parks in the UK and abroad
Gatwick Airport, airside
visits to communities, including in The Gambia, to research tourism impacts.

Graduate destinations

Students graduating from this programme find jobs across the tourism and travel sectors.

Our graduates have begun their careers with organisations including:

Virgin Atlantic
Kuoni Destinations
Civil Aviation Authority
international airports
hotel groups.

Further study

This degree also opens up a range of postgraduate study options. At Brighton, for example you could progress on to:

You could also choose to complete your PhD at Brighton with our Tourism, Hospitality and Events Research and Enterprise Group.

Supporting your employability

Outside of your course, our Careers Service is here to support you as you discover (and re-discover) your strengths and what matters to you. We are here for you throughout your university journey as you work towards a fulfilling and rewarding career.

Connect with our careers team

Find part-time work that you can combine with your studies.
Find, or be, a mentor or get involved with our peer-to-peer support scheme.
Develop your business ideas through our entrepreneurial support network.
Get professional advice and support with career planning, CV writing and interview top tips.
Meet potential employers at our careers fairs.
Find rewarding volunteering opportunities to help you discover more about what makes you tick, and build your CV.

Whatever your career needs, we are here to help. And that's not just while you are a student, our support carries on after you've graduated.

Find out more...

Coloured background with the words Be More, Connected, Skilled, Emlployable

Entry criteria

Flexible admissions

When you apply to Brighton we want to hear about who you are. Grades are never the whole picture; we're interested in things like creativity, resourcefulness, persistence and the capacity to think big and find new ways of doing things. And we recognise that not everyone has the same background. That's why we treat everyone who applies as an individual. We recognise many qualifications and we care about all of your achievements and the experiences you've had that set you apart.

Find out more

Entry requirements

A-levels or BTEC
Entry requirements are in the range of A-level BBB–BCC (120–104 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range.

International Baccalaureate
26 points, with three subjects at Higher level.

Access to HE Diploma
Pass with 60 credits overall. At least 45 credits at level 3, with 24 credits at merit.

Foundation degree/HND/HNC
May enable you to start the course in year 2 or 3. Check with the course team for specific requirements.

Studied before or got relevant experience?
A qualification, HE credits or relevant experience may count towards your course at Brighton, and could mean that you do not have to take some elements of the course or can start in year 2 or 3.

English language requirements
IELTS 6.0 overall with a minimum of 5.5 in each element. Find out more about the other English qualifications that we accept.

Don’t meet these entry requirements?
Our Business Management BSc(Hons) with integrated foundation year provides an extra year of study at foundation level if you do not have the academic qualifications or experience needed for entry to this course.

Successful completion of the foundation year enables you to progress onto year 1 of this degree.

International requirements and visas

International requirements by country
Country name
Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language or academic entry requirements.

Visit our language centre

For English language preparation courses.

Visit our International College

For degree preparation courses.

Visas and immigration advice

Applying for a student visa

Check out our step-by-step guidance.

Fees

Course fees

UK (full-time) 9,250 GBP

International (full-time) 13,842 GBP

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is £1,370 for UK students and £2,120 for international students. This fee may be subject to small increases, in line with inflation.

What's included

You may have to pay additional costs during your studies. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. A summary of the costs that you may be expected to pay, and what is included, while studying a course in the School of Business and Law in the 2021–22 academic year are listed here.

Students who choose to take an optional placement will have travel and living expenses. The cost of this depends on where and how long your placement is.
Some courses include optional field trips for which the school pays – you may incur minimal costs such as for food and drink and should budget up to £15.
Textbooks are available from the university library (many as e-books) but you may wish to budget up to £200 to buy your own copies.

You can chat with our enquiries team if you have a question or need more information. Or check our finance pages for advice about funding and scholarships as well as more information about fees and advice on international and island fee-paying status.

Info

The fees listed here are for full-time courses beginning in the academic year 2022–23.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

Location

Campus where this course is taught

Moulsecoomb campus

Two miles north of Brighton seafront, Moulsecoomb is our largest campus and student village. Over the last four years Moulsecoomb has undergone a major transformation, planned with accessibility, inclusivity and sustainability in mind.

Over 900 students live here in our halls, Moulsecoomb Place and the new Mithras halls – Brunswick, Goldstone, Hanover, Preston and Regency.

On campus you’ll find professional-standard facilities and learning resources for all of our subjects and a brand new academic building Elm House, alongside the library, student centre, fitness facilities and the Students’ Union.

Moulsecoomb has easy access to buses and trains and to all the exciting things happening in our home city.

Accommodation

Brighton: Moulsecoomb

We guarantee an offer of a place in halls of residence to all eligible students who apply by 30 June.

Halls of residence
We have halls of residence across Brighton in the city centre, Moulsecoomb, Varley Park and Falmer.

You'll be prioritised for accommodation in the halls that are linked to your teaching base, subject to availability.
Moulsecoomb campus is linked to Moulsecoomb Place, Mithras halls and Varley Park. All halls are self-catered.
- Varley Park offers a mix of rooms. It is around two miles from Moulsecoomb campus and four miles from the city centre. Public transport in the city is excellent, and there’s a shuttle bus between our Brighton campuses during term time.
- Moulsecoomb Place halls are all self-catered and are located right on campus.

Want to live independently? We can help – find out more about private renting.

Modern accommodation at nearby Varley Halls

Modern accommodation at nearby Varley Park

Relaxing in halls near the campus

Students eating at the Hub

Local area

About Brighton

The city of Brighton & Hove is a forward-thinking place which leads the way in the arts, technology, sustainability and creativity. You'll find living here plays a key role in your learning experience.

Brighton is a leading centre for creative media technology, recently named the startup capital of the UK.

The city is home to a national 5G testbed and over 1,000 tech businesses. The digital sector is worth over £1bn a year to the local economy - as much as tourism.

All of our full-time undergraduate courses involve work-based learning - this could be through placements, live briefs and guest lectures. Many of these opportunities are provided by local businesses and organisations.

It's only 50 minutes by train from Brighton to central London and less than 40 minutes to Eastbourne. There are also daily direct trains to Bristol, Bedford, Cambridge, Gatwick Airport, Portsmouth and Southampton.

Maps

Moulsecoomb campus map

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Sport at Brighton

Sport Brighton

Sport Brighton brings together our sport and recreation services. As a Brighton student you'll have use of sport and fitness facilities across all our campuses and there are opportunities to play for fun, fitness or take part in serious competition.

Find out more about Sport Brighton.

Sports scholarships

Our sports scholarship scheme is designed to help students develop their full sporting potential to train and compete at the highest level. We offer scholarships for elite athletes, elite disabled athletes and talented sports performers.

Find out more about sport scholarships.

Cricket Academy

New for September 2023, our Cricket Academy offers aspiring players the opportunity to continue their cricket development alongside studying for a degree. The programme offers a world-class training environment with the highest quality coaching.

Find out more about the Cricket Academy.

Meet our students

Michela Spampanato

"The course offers a variety of modules which are applied to tourism but also other business and management areas. I was intrigued to learn about all the micro and macro impacts which affect the tourism industry directly and indirectly, giving me a better insight into contemporary global issues.

“I enjoyed the annual trips to the World Travel Market which allowed me to connect and exchange ideas with industry experts. With support from staff, the course enabled me to explore one of my greatest interests when I conducted research on the Pompeii World Heritage Site in Italy for my dissertation project – this will be an experience I will always treasure.

“The amount of support and passion from lecturers and guest speakers was inspirational. The University of Brighton has given me the confidence and professionalism to approach any task and feel personal fulfilment. It has also helped me to gain a full-time management position before I graduated."

Bernadette Aquino

“Studying International Tourism Management has helped me gain transferable skills and given me a wide range of possible industries that I can get into. All the staff have their own professions and experiences in different industries, so there's always somebody that can help and relate their past experiences and provide advice for you.

“After graduation I secured a human resources internship. I took a module related to HR and managing people whilst studying and I became fascinated and eager to learn more. The internship will help me learn more whilst ‘on the job’ and I will be supported and given training. I hope, after the year, to get into a full-time position with the same company I am with now.

“Choosing University of Brighton was the right decision for me.”

Emily Hadfield

"I acquired many skills from the University of Brighton. I learnt how to conduct thorough research on a topic, identifying what information is vital in order to write succinctly and accurately. Management skills enabled me to understand real management issues that could occur and how to deal with them.

"I learnt many presentation skills that enabled my confidence to grow and that are helping me in my current working environment. I always ensured that I put my all into a piece of work, which taught me how to work under pressure and be extremely organised.

"My placement year was at Amadeus, who provide technology and solutions in the travel sector. I acquired an abundance of knowledge regarding the industry and was able to interact with many of Amadeus' partners to discuss marketing opportunities. I was also in close contact with many of their customers, ensuring the relationship was managed in the correct manner.

"I organised weekly events for up to 70 of their customers to ensure they were satisfied with the service we were providing. Overall, the experience taught me how to work independently under extreme pressure and how important attention to detail is.

"I have had a great experience at the university and I am eternally grateful and thankful for everything the staff have taught me, which will help me so much in my career."

Georgios-Istvan Svanias

"One of the best things about studying at Brighton is the level of multiculturalism in the student body, which helps you to develop the intercultural competence that is so important in our field. Other strengths include the teaching, the facilities and the degree of industry contact.

"If you are considering studying tourism at the University of Brighton, I would say – do it! You will learn a lot. With the knowledge I have acquired, I feel able to choose where I want my career to go."

Lizzie Rumens

"I applied to the University of Brighton not only because of its reputation for tourism studies but because of the friendly, welcoming atmosphere I was greeted with when I visited on an open day.

"The course offered a high calibre of teaching and a broad range of subjects to study, and it helped me to gain confidence on a personal level. The placement year was a particular highlight, giving me a chance to develop practical skills and boost my career prospects.

Stay in touch

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See all of our upcoming events

Ask a question about this course

If you have a question about this course, our enquiries team will be happy to help.

01273 644644

Statistics

Find out more about how the academic year and degree courses are organised, and about learning and assessment activities you might get to grips with at Brighton. More specific information about this course is detailed in the programme specification (linked below). You can find out also about the support we offer to help you adjust to university life.

Course and module descriptions on this page were accurate when first published and are the basis of the course. Detailed information on any changes we make to modules and learning and assessment activities will be sent to all students by email before enrolment, so that you have all the information before you come to Brighton.

Discover Uni

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Programme specification

The programme specification is the approved description of each course. They give a detailed breakdown of the content and structure of the course, and are updated following course changes.

Programme specification