International Tourism Management with Marketing BSc(Hons)

Course structure 

The course will take either three or four years to complete, depending on whether you opt for a placement year. It is designed to cover everything you might need for a career in tourism management.

The style of teaching will differ according to module, but it will variously involve lectures, seminars, group exercises, case studies and student presentations. Your contact hours will gradually reduce over the three years as you learn to work more independently.

Although you will in part be assessed by essays and exams, we will also test your ability to work in teams, make presentations and appraise the work of fellow students. These methods of assessment are intended to reflect real-life management practices.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. When you have applied to us, we will inform you of any improvements or innovations to the curriculum through Student View.

Year 1 

Year 1 focuses on operational issues of the tourism industry and the principles of management.

Modules

• Principles of Marketing

  This module introduces the role and function of marketing within organisational frameworks. You'll develop an understanding of basic qualitative and quantitative tools available for analysing and interpreting the marketing environment.

• Organisational Behaviour and Human Resource Management

  This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

  This module will provide you with a grounding for understanding how people are managed and organised in the workplace.

• Financial Knowledge and Skills for Business

  This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

• Impacts of Tourism

  In this module you will explore the negative and positive impacts caused by tourism, looking at both domestic and international cases. You will also investigate strategies to manage the economic, socio-cultural and environmental impacts.

• Resort and Destination Management

  Resorts and destinations are core units of tourism consumption and, at the same time, the prime object of any tourism management activity. Mastering their complexity and functioning within an increasingly competitive global marketplace is key to creating, recreating and managing successful tourism environments. This module will introduce you to key interdependent management functions and a variety of destination types, and will dwell on sustainable development and strategic management theory to frame a comprehensive picture of how to plan, market, and deliver quality resorts and tourist destinations.

• The Travel and Tourism Industry

  This module will introduce you to the wide-ranging and dynamic context of the contemporary travel and tourism sectors. It will introduce you to tourism and travel through examination and discussion of the contemporary structures and theories applicable to this area.

Year 2

In year 2, you will plan and deliver an event using project management skills learned in your first year. You will also gain a fundamental understanding of risk and crisis management and explore the many challenges that event managers face.

You also have the opportunity to focus your studies further and specialise in marketing at this point in your degree by moving to our International Tourism Management BSc (Hons).

Modules

• Cross Cultural Research and Professional Skills
• Marketing Planning and Strategy
• Tourism Planning and Development
• Tourism, Society and Culture
• Managing a Tourist Attraction: A business simulation case study

Options*

• Law for Marketing
• Marketing and Responsibility
• Design and Innovation

*Option modules are indicative and may change, depending on timetabling and staff availability.

Placement year

We encourage you to take a placement year in the travel and tourism industry between years 2 and 3 because it's an excellent opportunity to gain contacts, professional experience and an advantage in the job market. Placements typically happen in attractions, airports, tour operators and destination marketing organisations.

Most placements are paid, with many students managing to save money for their final year of study. Students who take a placement are usually among the first to find jobs after graduating.

During your placement year, you will design and complete a placement project based on a real tourism business issue, problem or opportunity that you identify and work on. This will involve fieldwork and research, concluding with recommendations of practical, considered solutions to the original problem or suggestions on how to exploit the opportunity.

This project will form part of your final year course work and can count towards 20 credits of your final year assessment.

Our dedicated placements and employability team will support you throughout. Read more about our placement years.

Final year

The final year blends management theory and practice at a strategic level. 

Modules

• Global Issues in Travel and Tourism
• Strategy
• Placement Project OR Developing Professional Practice in Business

Options*

• Dissertation – Contemporary Issues in Tourism or Events (with marketing focus)
• Contemporary Issues in Marketing
• Small Business and Entrepreneurship
• Festivals and Events
• E-Commerce and Online Behaviour
• CRM and Services Marketing
• Consumer Psychology
• Marketing Across Cultures
• Responsible Enterprise
• Cruise Management: A Critical Perspective
• Marketing Communications
• Futurism for Marketers
• Public Relations – Principles and Practice
• Big Data and Business Intelligence
• Destination Marketing

*Option modules are indicative and may change, depending on timetabling and staff availability.

Course leader 

International requirements and visas

We can help you meet our English language or academic entry requirements.

Visas and immigration advice

Course fees

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is £1,410 for UK students and £2,180 for international students. This fee may be subject to small increases, in line with inflation.

Info

The fees listed here are for full-time courses beginning in the academic year 2023–24.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

Campus where this course is taught

Accommodation

Local area

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Support and wellbeing

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