Business Management with Marketing BSc(Hons)

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Top reasons to choose this course

• The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – an accreditation achieved by fewer than 6% of business schools globally.

• Our Business Management with Marketing BSc is accredited by the Chartered Institute of Marketing (CIM).

• Based on a strong foundation in business, you’ll learn what drives marketing decisions.
• Gain industry insight via experienced academics and guest lectures.
• A course that develops your academic, professional and personal skills.
• Tailor your degree to your interests through your choice of option modules.
• Graduate with a year of work experience when you choose a placement year.

Year 1

All our Business Management degrees share the same first year core modules which cover aspects of economics, entrepreneurship, marketing, HR, organisational behaviour, law and finance to give you a broad understanding of business principles and practice. You can then choose to specialise from year 2.

In your first year your classes will be over three days each week and they will not start before 10am. You may have other activities on campus on other days.

Modules

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Marketing Principles

  You will gain an overview of marketing as a discipline and its core concepts during this module. You will cover areas including the role and function of marketing; the external marketing environment; internal marketing analysis tools; competitor analysis and competitive marketing strategy; segmentation, targeting and positioning; pricing strategies and tactics; and branding, differentiation and key selling points.

• Organisational Behaviour and Human Resource Management

  This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management and will give you an insight into how people are managed and organised in the workplace. You will develop an understanding of the relationship between the internal and external environment and the role that employees play in designing and achieving organisational goals.

• Financial Knowledge and Skills for Business

  This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

• Enterprise Project and Skills

  In this module you will create a business plan, a project plan and a marketing plan that include a digital presence. You’ll integrate and apply skills and learning from other year 1 modules using project management skills to deliver a practical and applied business project, to demonstrate your understanding of market dynamics, financial structures and HRM employment strategies.

• Managing Systems and Operations

  This module will introduce you to the use of digital technologies and operations management in business. You will look at how managers use digital technologies to measure and improve operations and systems performance and gain an understanding of the processes and methods to improve these in both service-oriented and manufacturing-sector organisations. A range of contemporary issues, innovation and future trends in Information Systems (IS) and operations management will be explored.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through Student View.

Year 2

From your second year, through the module choices you make, you can either continue along the Business Management with Marketing degree route, or specialise in law, HR, finance, economics or entrepreneurship.

The university teaching hours are between 9am and 6pm. In year 2 the days and times you will need to be on campus will depend on a number of things including the type of teaching on your course, and time spent in the library and on research

Modules

• International Business Analysis

  This is your opportunity to apply both macro and microeconomic analysis to a related set of case studies. You will start by analysing an industry at a global level, move onto looking at macroeconomic data for a country that is key to that industry, and then apply microeconomic analysis to a company within that industry.

• Managing Digital Transformation

  On this module you will explore the impact of digital transformation in the context of business management. You’ll cover the evolution of information systems, the role of AI in business and different digital business models. You will examine ethical and social considerations, including data privacy and the digital divide, and the relationship between technology and inequality. Finally, you’ll look at future trends in digital business, aligning with the United Nations Sustainable Development Goals. 

• Services Marketing

  This module introduces you to services marketing and the fundamental concepts and strategies that differentiate services from tangible products. You will examine issues faced by service-based organisations and how they successfully implement a customer focus. Areas covered include applying the 4Ps of marketing to services; designing service processes; balancing demand and capacity; complaint handling and service recovery; and building a world class service organisation.

• Law for Marketing

  You will gain an understanding of the principles of marketing-related law during this module and develop an awareness of how important law is within the business and marketing context. You will cover areas including the English legal system, contract law, digital/ecommerce, advertising regulations, data protection and privacy, employment law and intellectual property rights law.

• Digital Customer Experience

  On this module you will look at how customer behaviour has changed with the digital revolution and gain insights into the impact of digital marketing upon the customer experience. You will also explore ways to adapt to this changing market, including strategy and channel management.

• Marketing Ethics and Responsibility

  This module takes you on a journey through the responsible marketing literature, theory, concepts, current challenges and roles and responsibilities of marketing managers in the UK and across the world. You will apply theory to practice, preparing you to become an ethical, socially responsible marketer of the future. You will examine ethical issues across a variety of markets and consider how to balance ethical performance with profitability.

Placement year

Following year 2 you can gain valuable industry experience and earn money on an optional placement year, returning to your final year with confidence, hands-on experience and contacts.

During your placement year you’ll complete a business project which is an assessed part of your degree and, depending on the topic you choose, could also provide a valuable piece of insight for your placement employer.

Previous placement companies include:

• American Express
• BMW
• Bosch
• Channel 4
• Disney
• Electronic Arts
• Hewlett Packard
• Home Office
• IBM
• Ipsos Mori
• ITV
• lastminute.com
• Microsoft
• Rolls-Royce.

Our dedicated Placements and Employability team are here to help you get a placement as well as support you while you’re on placement.

Final year

You will also be able to tailor your course to your interests through option modules, including financial markets, international business, and corporate social responsibility.

The university teaching hours are between 9am and 6pm. In your final year the days and times you will need to be on campus will depend on a number of things including the option modules that you choose.

Modules

Core modules

• Managing, Teams and Developing People

  Using a hands-on approach, you’ll reinforce and build upon your understanding of theories and models, and apply these concepts by working in team activities involving management of yourself and others. You’ll explore common issues that are faced when working in groups and teams, equipping you with the skills to become an effective team worker and leader.

• Strategy

  On this module you’ll focus on the strategic business management of organisations in industry. You will explore and apply techniques for the analysis, development and implementation of strategies in order to achieve business goals, spanning domestic, international, global levels and in the context of the UN’s sustainable development goals.

• Developing Professional Practice in Business

  For students who aren’t undertaking a work placement year, this module is an opportunity to complete a 30-hour business or consultancy project to develop skills in problem-solving, creative thinking, analysis and project management. The project can be based in a range of settings including those offered by the Community University Partnership Programme, volunteer work or part-time employment. 

Options*

• Marketing Planning and Strategy

  In this module you will use your knowledge of marketing principles to develop a strategic marketing plan. You’ll examine the stages of developing a strategic marketing plan and consider a range of operational, tactical and strategic approaches to marketing. The module follows a similar approach to that taught by the Chartered Institute of Marketing (CIM) and should be taken by any student wishing to gain CIM exemptions after graduating.

• Consumer Psychology

  You will focus on the main concepts used in understanding consumer psychology and consumer behaviour in the marketplace during this module. You’ll look at how these are used in marketing to both understand consumers and create strategies to ethically influence their behaviour.

• Responsible Enterprise

  This module sees students from subjects across the university have the opportunity to work together on responsible enterprise solutions to live client challenges. Practical projects mean that you will learn from other students and disciplines as you share problem-solving approaches, knowledge and experience.

• Big Data and Business Intelligence

  Big data refers to data sets so complex they are difficult to process using conventional databases. They result from the increasing use of real-time computing in process and organisations such as web analytics, government, social media, security and healthcare. In this module you will explore how the growth of big data impacts on business opportunities and risks, and how business intelligence contributes to improved performance and forecasting

• Destination Marketing

  Destination marketing is vital for destinations to differentiate themselves from competitors, to develop their own distinct identity and to promote themselves as desirable and attractive places to visit. On this module you will examine traditional methods of marketing, and explore issues such as cultural representation, the branding of national and regional identities and the role of media and film in the development of perception and expectation.

• Game Theory in Economics, Finance and Business

  Game theory is one of the most exciting, stimulating and promising subjects in modern microeconomics and is now also broadly applied in philosophy, sociology and political science among other fields. The module gives you the chance to apply game theory to financial and business analysis topics to deepen and widen your knowledge of economics, finance and business as an ongoing strategic game.

• Intellectual Property Law

  This module introduces you to intellectual property. You’ll develop an understanding of the nature of property and ownership and the law related to patents, design rights, trade marks, copyright and other forms of intellectual property, as well as gaining a practical understanding of how intellectual property relates to objects. You will also talk with non-law students whose studies need them to be aware of their intellectual property rights.

• Marketing Communications

  The module is an overview of key marketing communications tools, including branding, advertising, sales promotion and public relations. You will consider the main theories of marketing communications, exploring how advertising has its effect on consumers. You’ll also look at models of consumer psychology and behaviour to further understand the role of marketing communications in society.

• Futurism for Marketers

  This module explores emerging and future directions in marketing thought and strategy. You will examine the idea that marketing needs reform and move beyond a ‘trends’ approach to think about a less concrete, more open and futuristic perspective on the marketing subject. You’ll also consider ‘what comes next’ in the development of the marketing concept and produce an article suitable for a business audience.

• Public Relations: Principles and Practice

  You will get the opportunity to work as a team on a public relations (PR) project during this module. You’ll develop account management and PR skills, focusing on the function of PR and its role in marketing and corporate communications. You’ll analyse and evaluate specialist PR functions and examine how a well-integrated PR strategy ensures that organisations can develop and maintain relationships with their stakeholders and audiences. 

• Sustainable Supply Chain Management (SSCM)

  Supply chain management (SCM) is the handling of the entire production flow of goods or services – from raw materials to delivering the final product to the consumer. On this module you will develop a strategic understanding of SCM in a wider business context and explore how SCM objectives have expanded to include societal and environmental implications because of, for example, depleted natural resources. You’ll learn how sustainability can be a competitive advantage and explore the role of supply chains in a circular economy.

• Researching Contemporary Issues in Marketing

  Choosing a contemporary marketing issue of interest – for example strategic marketing theory, marketing communications, cross-cultural marketing, social media marketing or consumer behaviour – you will undertake a piece of in-depth research. This will develop your analytical and critical skills and you will use the expertise and knowledge gained during your degree to produce a report. The module is based on independent study supported by a tutor.

*Option modules are indicative and may change, depending on timetabling and staff availability.

Course leader

Course fees

This course offers a professional placement (sandwich) year in year 3. If you choose to take this placement you will pay a reduced fee during this year. For students starting their undergraduate degree in the 2025–26 academic year, the fee for the professional placement year is £1,500 for UK students and £1,850 for international students. This fee may be subject to small increases in line with inflation.

The fees listed here are for the first year of full-time study if you start your course in the academic year 2025–26.

You will pay fees for each year of your course. Some fees may increase each year.

UK undergraduate and some postgraduate fees are regulated by the UK government and increases will not be more than the maximum amount allowed. Course fees that are not regulated may increase each year by up to 5% or RPI (whichever is higher).

If you are studying part-time your fee will usually be calculated based on the number of modules that you take.

Find out more

• Brighton Boost – cost of living help for our new undergrad students. Find out about how we can help with your study, accommodation or travel costs and more...
• Fees, bursaries, scholarships and government funding info for UK and international undergraduate students
• Student finance and budgeting while studying
• Read our student contract and tuition fee policy (pdf) for more on University of Brighton tuition fees.

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