Business Management with Marketing and Placement Year BSc(Hons)

Why choose this course?

In your first year you take core modules shared with our other Business Management degrees. This gives you a broad understanding of business principles.

From your second year you can also choose to specialise in the area of business which interests you most: economics, finance, human resource management or marketing. This will help you to decide which area of business you would like specialise in, whilst also preparing you to be your own boss.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through Student View.

Year 1

All our Business Management degrees share the same first year core modules, giving you a broad understanding of business principles.

Core modules include aspects of economics, marketing, HR, organisational behaviour and finance, to give you a broad understanding of business principles and practice. You can then choose to specialise from year 2.

Modules

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Principles of Marketing

  This module introduces the role and function of marketing within organisational frameworks. You'll develop an understanding of basic qualitative and quantitative tools available for analysing and interpreting the marketing environment.

• Organisational Behaviour and Human Resource Management

  This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

  This module will provide you with a grounding for understanding how people are managed and organised in the workplace.

• Financial Knowledge and Skills for Business

  This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

• Enterprise Project and Skills

  I this module you will create a business plan, a project plan and a marketing plan that include a digital presence.

  You'll integrate and apply skills and learning from other year one modules using project management skills to deliver a practical and applied business project, and will need to demonstrate a clear understanding of market dynamics, financial structures and HRM employment strategies.

  The module is underpinned with a strong skills component which develops quantitative, research, project, academic, team working, personal development and business skills.

• Managing Systems and Operations

  This module will introduce you to the use of digital technologies and operations management in business.

  The module will highlight how managers use digital technologies to measure and improve operations and systems performance, and will provide an understanding of the processes and the methods to improve them in both service-oriented and manufacturing-sector organisations. A range of contemporary issues, innovation and future trends in Information Systems (IS) and operations management will be showcased

Year 2 

From your second year, through the module choices you make, you can either continue along the business management with marketing degree route, or specialise in HR, finance or marketing.

Modules

• International Business Analysis
• Law for Marketing
• Business Problem Solutions
• Marketing and Responsibility

Options*

• Creativity in Enterprise
• Working in the Voluntary Sector
• Economic Theory and Applications
• Money, Exchange Rates and Trade
• Leadership and Change Initiatives in an International Context
• Digital Marketing
• Gamification
• Information Systems and Decision Making
• Personal Financial Planning
• Understanding Finance Theory and Practice
• Financial Modelling and Dealing
• Working Across Cultures
• International Development, Leadership and Change
• Design and Innovation
• Operations and Process Management

*Option modules are indicative and may change, depending on timetabling and staff availability.

Placement year

The paid work placement year is a vital part of the course. It gives you the chance to apply your learning to real-life situations and challenges, to meet and network with potential employers, and have opportunities to get real work experience before you graduate – something that employers value highly.

On your placement, you will complete a business project. This project contributes to your degree and, depending on the topic you choose, could provide valuable insight for your placement employer.

Placement companies include American Express, BMW, Bosch, Channel 4, Disney, Electronic Arts, Hewlett Packard, Home Office, IBM, Ipsos Mori, ITV, lastminute.com, Microsoft and Rolls Royce Motor Cars.

Our dedicated Placements and Employability team will support you throughout, helping you to get a placement and during your placement. 

Read more about our placements.

Final year

You will also be able to tailor your course to your interests through option modules, including search engine optimisation and content marketing management, digital marketing and social marketing.

Modules

• Strategy
• Managing and Developing People
• Placement Project

Options*

• Contemporary Issues in Marketing
• The Digital Economy
• E-commerce and Online Behaviour
• Marketing Planning and Strategy
• CRM and Services Marketing
• Consumer Psychology
• Marketing Across Cultures
• Responsible Enterprise
• Contemporary Issues in Marketing
• Game Theory in Economics, Finance and Business
• International Finance
• Happiness – Work and Society
• Employment Law
• Intellectual Property Law
• Retail Marketing and Distribution
• Marketing Communications
• Futurism for Marketers
• Public Relations – Principles and Practice
• Procurement and Supply Chain Management
• Big Data and Business Intelligence
• Destination Marketing

*Option modules are indicative and may change, depending on timetabling and staff availability.

Course leader

Dr Gokhan Aydin

Gokhan is a senior lecturer and course leader on our Business Management with Marketing BSc(Hons) degrees. 

He's taught a range of topics including digital marketing, marketing management, services marketing and brand management for almost a decade. 

Gokhan is actively involved in research, primarily investigating the influence of digitalisation on consumers’ perceptions/behaviour, plus trends and developments in various facets of digital marketing. He's also worked in various marketing, product management and retail management roles in the private sector.

Gokhan is the module leader of the Digital and Social Media Marketing module. In this module students develop their understanding of digital channels and services, planning marketing activities for a brand to be delivered via these channels.

Read more about your course leader. 

International requirements and visas

We can help you meet our English language or academic entry requirements.

Visas and immigration advice

Course fees

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is £1,410 for UK students and £2,180 for international students. This fee may be subject to small increases, in line with inflation.

Info

The fees listed here are for full-time courses beginning in the academic year 2023–24.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

Campus where this course is taught

Accommodation

Local area

Maps

Support and wellbeing

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