Business Management with Marketing and Placement Year BSc(Hons)

Why choose this course?

• Professional accreditation from the CMI and CIM
• Paid placement year providing the opportunity to gain industry skills, boost your CV and put your skills into practice
• Graduate with a degree and a diploma from the Chartered Management Institute

Our Business Management with Marketing and Placement Year BSc(Hons) programme is ideal for gaining an understanding of the diverse areas of modern business management. It will help you to decide which area of business you would like specialise in, providing you with work experience and valuable connections within the business world, whilst also preparing you to be your own boss.

Learning is delivered through a stimulating mix of seminars, academic and industry lectures, group projects and workshops. You will develop confidence and expertise in analysis, business communication, teamwork, and transferable skills in preparing briefs, plans and reports, presenting, budgeting and evaluation. You will also explore topics including marketing communications, planning and strategy, market research, consumer psychology, and international and cross-cultural marketing.

As you progress, the flexibility of this course allows you to tailor your learning to your interests through optional modules. From your second year you can also choose to change to another route of business which interests you most: economics, finance, human resource management or marketing.

During your third year, you can take a year’s salaried placement in industry, giving you the change to apply your learning, gain valuable experience and make professional contacts for your future career.

Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. If you apply to us, you’ll be told about any new developments through our applicant portal.

Year 1

All our Business Management degrees share the same first year core modules to give you a broad understanding of business principles.

Core modules include aspects of economics, marketing, HR, organisational behaviour and finance, to give you a broad understanding of business principles and practice.

You can then choose to specialise from year 2.

Modules

• Business Economics

  In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

• Principles of Marketing

  This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

  You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

• Organisational Behaviour and Human Resource Management

  This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

  This module will provide you with a grounding for understanding how people are managed and organised in the workplace.

• Financial Knowledge and Skills for Business

  This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

• Enterprise Project and Skills

  I this module you will create a business plan, a project plan and a marketing plan that include a digital presence.

  You'll integrate and apply skills and learning from other year one modules using project management skills to deliver a practical and applied business project, and will need to demonstrate a clear understanding of market dynamics, financial structures and HRM employment strategies.

  The module is underpinned with a strong skills component which develops quantitative, research, project, academic, team working, personal development and business skills.

• Managing Systems and Operations

  This module will introduce you to the use of digital technologies and operations management in business.

  The module will highlight how managers use digital technologies to measure and improve operations and systems performance, and will provide an understanding of the processes and the methods to improve them in both service-oriented and manufacturing-sector organisations. A range of contemporary issues, innovation and future trends in Information Systems (IS) and operations management will be showcased

Year 2 

From your second year, through the module choices you make, you can either continue along the business management with marketing degree route, or specialise in HR, finance, or economics.

Modules

• International Business Analysis
• Law for Marketing
• Business Problem Solutions
• Marketing and Responsibility

Options*

• Environmental Sustainability
• Creativity in Enterprise
• Purchasing and Supply
• Working in the Voluntary Sector
• Understanding Finance Theory and Practice
• Economic Theory and Applications
• Personal Financial Planning
• Gamification
• Operations and Process Management
• Managing Systems
• Digital Marketing
• Business Operations and Systems
• Design and Innovation
• Content, Copy and Creative

*Option modules are indicative and may change, depending on timetabling and staff availability.

Placement year

The paid work placement year is a vital part of the course. It gives you the chance to apply your learning to real-life situations and challenges, to meet and network with potential employers, and have opportunities to get real work experience before you graduate – something that employers value highly.

On your placement, you will complete a business project. This project contributes to your degree and, depending on the topic you choose, could provide valuable insight for your placement employer.

Placement companies include American Express, BMW, Bosch, Channel 4, Disney, Electronic Arts, Hewlett Packard, Home Office, IBM, Ipsos Mori, ITV, lastminute.com, Microsoft and Rolls Royce Motor Cars.

Our dedicated Placements and Employability team will support you throughout, helping you to get a placement and during your placement. 

Read more about our placements.

Final year

In your final year you will have the opportunity to develop a specialism by selecting from a broad range of business and marketing options.

You will also be able to tailor your course to your interests through optional modules, including financial markets, international business, and corporate social responsibility.

Modules

• Business Strategy
• Managing and Developing People
• Placement project

Options*

• Small Business and Entrepreneurship
• Social Enterprise: New Business Planning
• Game Theory in Economics, Finance and Business
• Financial and Capital Markets
• Globalisation and International Markets
• Business Ethics and Corporate Social Responsibility
• Contemporary Economic Issues
• Behavioural Economics
• Business Taxation
• Current Issues in Finance
• Corporate Financial Management
• International Finance
• Financial Management

• Understanding Employee Relations
• Employee Selection and Development
• Researching Contemporary Issues in HRM
• International Human Resource Management
• Human Resource Management and Organisational Change
• Digital Marketing
• Innovations in E-Business and Mobile Commerce
• Employment Law
• Family Law
• Intellectual Property Law
• Human Rights and Business
• Project and Event Management
• Big Data and Business Intelligence
• Search Engine Optimisation and Content Marketing Management
• Current Issues in Strategic Management
• Retail Marketing and Distribution
• Marketing Communications
• Marketing Planning and Strategy
• Consumer Psychology
• Social Marketing
• Contemporary Issues in Marketing
• Marketing Across Cultures

*Option modules are indicative and may change, depending on timetabling and staff availability.

Staff profile

Wybe Popma, Course Leader

In his role as senior lecturer Wybe teaches marketing and innovation at both undergraduate and postgraduate levels. With a background in industrial engineering and management, his interests and expertise relate to marketing, innovation, competition and managerial ethics. He has worked at several universities and business schools in the UK, the Netherlands, Switzerland and France.

His research interests revolve around product introduction strategies, prediction of new-product success, and the tension between managerial and consumer ethics.

You can read Wybe's full profile here

International requirements

We can help you meet our English language or academic entry requirements.

Course fees

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is £1,230 for home students and £2,060 for international students. This fee may be subject to small increases, in line with inflation.

Info

The fees listed here are for full-time courses beginning in the academic year 2019–20.

Further tuition fees are payable for each subsequent year of study and are subject to an annual increase of no more than 5% or RPI (whichever is the greater). The annual increase for UK/EU students, who are subject to regulated fees, will increase no more than the statutory maximum fee.

You can find out more about our fees in the university's student contract and tuition fee policy (pdf).

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full-time or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or DBS checks, or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply check with the school that provides your course using the contact details in the Find out more tab (at the end of this page) for advice about what is included and what optional costs you could face so you can budget accordingly.

See our finance pages for advice about funding and scholarships as well as further information about fees and advice on international and island fee-paying status.

Local area

Campus where this course is taught

Accommodation

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University building

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